JOSEPHINE V. BERNARDINO
Deputy Area Head
Caloocan City
Summary
Results-driven management professional with extensive experience in leading branch operations and maximizing efficiency. Known for fostering collaborative work environment and achieving high-performance results. Reliable and adaptable, with excellent skills in leadership and client relations.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Deputy Area Head
PJ Lhuillier Inc
Makati City, Metro Manila, Philippines
02.2024 - 2025
- Successfully achieved regional growth targets through the execution of comprehensive business development strategies across key product lines, including Pawning, Money Transfer, Foreign Exchange, Micro-Savings, Micro-Insurance, Bills Payment, E-Loads, Jewelry Selling, and Loans.
- Led and managed pilot branches for Foreign Currency and Money Transfer products, overseeing implementation, operational setup, compliance alignment, and performance monitoring.
- Increased sales performance through strategic planning, market analysis, and targeted marketing campaigns.
- Ensured a high level of customer satisfaction through efficient problem resolution, proactive communication, and continuous improvement initiatives.
- Mentored junior team members, providing guidance on best practices for career advancement within the organization.
- Coordinated cross-functional initiatives across departments for seamless integration of projects or tasks that impacted multiple areas of responsibility.
- Spearheaded efforts to improve organizational culture by promoting open communication channels, fostering teamwork, and recognizing individual achievements regularly.
- Evaluated market trends and competitor activities to inform strategic decisions regarding product offerings or pricing strategies.
Branch Head
PAWNCARE SERVICES INC – Cebuana Lhuillier Pawnshops
Caloocan City
07.2019 - 02.2023
- Clh 168 Mall – Divisoria
- Increased branch revenue by implementing effective sales strategies and maintaining strong customer relationships.
- Implemented innovative marketing campaigns to expand the branch''s market presence and attract new clients.
- Mentored junior staff members, cultivating a culture of continuous learning and development.
Branch Appraiser
PJ LHUILLIER INC – Cebuana Lhuillier Pawnshops
Caloocan City
07.2018 - 12.2018
- Clh Yangco Herbosa/ CLH 168 Mall -Divisoria
- Assisted clients in understanding the appraisal process, setting realistic expectations for outcomes.
- Consistently exceeded performance goals set by supervisors regarding turnaround times and error rates.
Branch and Client Relations Assistant III
Pawncare Services Inc– Cebuana Lhuillier Pawnshops
09.2013 - 03.2016
- Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.
- Greeted guests in with friendliness and professionalism.
- Assisted manager in all aspects of business operations.
Education
Bachelor of Science Degree - Business Administration, Financial Management
UNIVERSITY OF CALOOCAN CITY
Sangandaan, Caloocan City01.2011
High School Diploma - undefined
CALOOCAN HIGH SCHOOL
Caloocan City01.2007
Skills
Operations management
Training and coaching
Customer service
Leadership skills
Project management
Communication
Accomplishments
- ISIP Winner, Best Process Improvement Project - Impact II Member R1A / Data Analyst, February 2018
- Quality Circle Regional Convention - Silver Award (Circle Category) - Impact II Member (PJ Lhuillier Rep) / Data Analyst, September 2018
- ISIP Winner, Best Expense Management Project - Impactors Member R1A / Project Owner, February 2020
- EASY ISIP Winner (INDIVIDUAL), Branch Support group Expense Management Project - Impactors Member R1A/ Project Owner, February 2021
- Special Commendation ( Employee of the Year Region 1A) - Contribution on Process Improvement, December 2023
- Sales Master Trainer (Trained under Tom Oliver Group), August 2024
- ISIP ( Improvement in System and Improvement in Process) Team Leader Region 1A, February 2022-2025
Certification
International Certified Bookkeeper
Timeline
Certificate for Sales Master Trainer
08-2024
Deputy Area Head
PJ Lhuillier Inc
02.2024 - 2025
Branch Head
PAWNCARE SERVICES INC – Cebuana Lhuillier Pawnshops
07.2019 - 02.2023
Branch Appraiser
PJ LHUILLIER INC – Cebuana Lhuillier Pawnshops
07.2018 - 12.2018
Branch and Client Relations Assistant III
Pawncare Services Inc– Cebuana Lhuillier Pawnshops
09.2013 - 03.2016
International Certified Bookkeeper
04-2012
High School Diploma - undefined
CALOOCAN HIGH SCHOOL
Bachelor of Science Degree - Business Administration, Financial Management
UNIVERSITY OF CALOOCAN CITY
PERSONAL BACKGROUND
- Born on July 3, 1991 in Caloocan City, Presently Single, 5’0” in height and 170 lbs in weight.
Disclaimer
I do hereby certify that above information is all true and correct to the best of my knowledge.