Jose Angelo E. Gonzales

• Spearheaded Ethical Marketing through development and implementation of comprehensive brand and marketing strategies for Cord Blood Banking and Diagnostics Business.
• Lead development and execution of innovative Ethical Brand and Marketing strategies, successfully increasing awareness of Cordlife products and driving significant 30% growth in prescription of Diagnostic services and 15% leads generation of Cord Blood Banking services across both clinics and direct-to-consumer channels.
• Improved Cordlife Non-Invasive Prenatal Test YOY Sales by at least 30% for three (3) consecutive years through development of educational marketing collaterals, developing and implementing strategic internal and external marketing incentives.
• Collaborated at least six (6) nationwide and four (4) local yearly Roundtable Discussions (RTDs), both on-line and in-person, to ethically promote genetic testing services, which involve creation and development of key topics, program flow, and tactical activities to encourage prescription of Non-Invasive Prenatal Testing.
• Supervised monthly ethical promotional channel materials and events to positively present Cordlife and its product and services in at least three (3) yearly Medical Society Annual Conventions which cover conceptualization and development of booth design and activities in coordination with external event suppliers.
• Pioneered the strategic roadmap to establish Cordlife's own premium home-service Diagnostic Clinical Laboratory by 2024, driving revenue growth and enhancing service offerings for expectant parents.
• Piloted Business Development Projects to expand portfolio offering targeting pregnant women and families market, resulting in successful launch of medical and lifestyle genetic testing services.

Professionally affiliated with Pru Life UK, the leading Life Insurance Company in the Philippines, specializing in selling life insurance products and financial services to individuals and families to help grow and protect their wealth, which covers financial consultation and analysis, recommendation of insurance products and services, client nurturing and claims handling, and recruitment of financial advisors.

• Handled Ethical Marketing for Cord Blood Banking business and Diagnostics business Portfolio of Cordlife Philippines which include Genetic Screening Tests
• Cordlife Non-Invasive Prenatal Test, Cordlife Baby Genetic Screening
• Grew Cordlife Non-Invasive Prenatal Test YOY Sales from 2019-2022 through
• B2B Ethical Marketing
• Launched new diagnostic product, bebegene Baby Genetic Screening

• Handled Chinese-Style Fried Chicken, New Product Rice Meal, and Sides Category
• Developed and streamlined a Campaign for Chinese-Style Fried Chicken which included revamping the brand’s positioning through development of a new TVC ad, creation of better Key Visuals for In-Store and Digital advertisements and fixing its sweet-spot pricing to counter its biggest Chicken QSR competitors, all while improving profit sales with a 5% higher gross margin for the product during the entire campaign.
• Spearheaded the Sweet & Sour Platform Campaigns bringing in 6% Average Daily Sales for Sweet & Sour Category, increasing Average Daily Quantity sales of Sweet & Sour Fish variant by 66% during Lenten season with highly engaging digital campaigns, and accumulating 16% Share of Growth in Total Chowking Business for total Sweet & Sour Platform Category FY 2018, garnering incremental 1,000 Average Daily Sales.
• Lead the push for higher Average Check by creating and implementing In-Store Incentive Programs having Add-Ons as its all-star roster.
• Managed the New Product Rice Meal, Hao Pork, which contributed 3% Share of Total Chowking Business through Digital and In-Store Promotions and Advertising. (Nov 2017 – June 2018)

• Managed Motolite Megabrand categories for Automotive, Motorcycle, and Industrial Batteries, including Digital Management, through creation, development, and implementation of advertising strategies, packaging and trade merchandising.
• Launched the revamped battery emergency roadside assist, Motolite RES-Q, that aims to strengthen the brand’s peace of mind promise to the entire roadside experience.
• Lead the brand’s first ever Social Media Community Management campaign and Search Engine Marketing/Optimization for the Megabrand.
• Managed the Motolite Website and the Online Warranty Registration that aimed to digitizing automotive battery and consumer warranty details for easier consumer reference. Also developing the Mobile Inventory Management system that seeks to monitor trade stock for better tracking and administering of return policies.
• Strengthened brand equity by maintaining sports media placements and partnerships with Manny Pacquiao, Nonito Donaire, Arellano University Chiefs, UFC, UAAP, NBA, and PBA. Also, spear-headed the Castrol-Motolite Brand Partnership in participating through Technical Battery Seminars.
• Launched a Motorcycle Battery Tactical Brand to combat smaller market share competitors.

• Full-time singer & performer, Bass Baritone of "Part Four", four (4) all-male contemporary acapella group.
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• Facilitated a class of forty (40) kids, aged 8-14 years old in a music theater and vocal performance class, 2 hours thrice a week focused on stage performance, presentation skills, and confidence building.