Analytics & Insights professional with experience supporting leading FMCG clients by analyzing sales, promotions, pricing, and competitor data to identify actionable growth opportunities. Experienced in creating clear visualizations and client-ready presentations to support brand and marketing strategies, while managing client relationships to deliver measurable business impact.
Overview
4
4
years of professional experience
Work History
Executive - Analytics & Insights
NielsenIQ
02.2024 - Current
Analyzed sales, promotions, pricing, and competitor data for leading FMCG clients in Indonesian Market (Unilever, Coca-Cola, Frisian Flag, Garuda, Indofood) to identify growth opportunities across categories and channels.
Translated complex data into actionable insights through charts, dashboards, and client-ready business reviews/presentations while maintaining data accuracy and relevancy across all deliverables.
Managed client relationships and partnerships to ensure alignment on business objectives.
Contributed to different cross-functional NIQ initiatives such as creating a simple internal tracker to monitor quantified business opportunities created and included in client presentations
Supported "Discover Champion" team by providing company wide guides/tips and shortcuts on using the in-house analytics tools.
Government Relations Intern
PhilTower Consortium Inc.
05.2023 - 08.2023
Assisted in the validation and interpretation of income statements and balance sheets for the 20-year projection of Macquarie, ensuring accuracy and reliability of financial data.
Played a key role in the endorsement process of the Department of Information and Communications Technology (DICT) to the Board of Investments (BOI) for the application of tax incentives, providing valuable insights and answering essential questions to support comprehensive evaluation and decision-making.
Conducted site inspections and visitations, effectively communicating with residents and Homeowners Associations (HOAs) to address concerns and maintain positive community relations.
Utilized demographic projections and conducted research to identify potential sites for cities, contributing to data-driven decision-making and site selection processes.
Developed and implemented marketing and corporate social responsibility (CSR) initiatives, promoting community engagement and enhancing the brand image of PhilTower.
Vendor Operations Intern
foodpanda
05.2022 - 08.2022
Analyzed and identified gaps in vendor operations processes.
Assisted the vendor operations team with assessing and troubleshooting vendor operations issues and concerns.
Communicated with 500+ foodpanda vendors to investigate and resolve any issues that are hindering their day-to-day operations.
Involved in the rollout of vendor content enrichment and optimization initiatives with our partner vendors (DLD Product Description Library, DLD Photo Quality Check).
Contributed to the team by detecting possible rider frauds and analyzing vendor performance on a day-to-day basis.