JONA M. ZABALA
Influencer Marketing & Social Media Specialist
Summary
Results-driven Influencer & Social Media Specialist with 6+ years of experience managing influencer outreach, ambassador programs, creator partnerships, community engagement, and customer support for DTC e-commerce brands in the wellness, beauty, and lifestyle industries. Experienced in sourcing high-converting creators, building long-term influencer relationships, managing Instagram and TikTok engagement, and supporting customers through email, chat, and social channels. Skilled in influencer campaign management, affiliate marketing, Canva graphic design, short-form video editing, social listening, and campaign analytics while helping brands increase engagement, visibility, customer trust, and conversions.
Overview
5
5
years of professional experience
Work History
DTC Health & Beauty Influencer Outreach Specialist
Simple Curve LTD
11.2024 - Current
- Researched and sourced micro- and nano-influencers relevant to wellness and beauty niches.
- Managed outreach communication through email and social media platforms.
- Negotiated gifted campaign collaborations and tracked outreach progress.
- Maintained influencer databases and collaboration records.
Social Media & Influencer Outreach Manager
BOLD COLLABS
09.2025 - 04.2026
- Managed influencer outreach, creator partnerships, and campaign coordination for multiple DTC brands.
- Coordinated product gifting, influencer tracking, and Shopify collaboration management.
- Helped improve audience engagement and overall brand visibility.
Influencer & Social Media Manager
1ABIE + OLIE
08.2025 - 12.2025
- Managed Instagram and Facebook influencer campaigns, including gifted, affiliate, and sponsored collaborations.
- Created engaging social media content including Canva graphics, reels, stories, and short-form edited videos.
- Recruited U.S.-based influencers and Amazon affiliates for UGC and partnership campaigns.
- Supported community engagement and monitored campaign performance and affiliate activity.
- Coordinated product gifting, Amazon Attribution links, and creator communication.
Affiliate Manager
MySwingCoach & Go Viral
08.2025 - 12.2025
- Recruited and onboarded creators and affiliates through social media and email outreach.
- Supported affiliates with campaign resources, content ideas, and campaign tracking.
- Maintained organized records and identified high-performing creator content for ads.
Influencer Outreach & Ambassador Program Coordinator
Inno Supps
09.2025 - 11.2025
- Sourced and reached out to influencers and brand ambassadors, including nano, micro, macro, and celebrity creators.
- Managed email communication, follow-ups, influencer tracking spreadsheets, and campaign coordination.
- Organized outreach data, monitored creator engagement, reviewed content, and supported influencer marketing campaigns.
- Maintained professional communication and ensured smooth campaign organization and creator management.
Junior Outreach Executive / Social Media Assistant
OLSAM Group
09.2023 - 08.2025
- Managed influencer campaigns and social media support for 5-7 e-commerce brands simultaneously.
- Led influencer discovery, outreach, negotiations, onboarding, and long-term relationship management.
- Coordinated gifted, paid, and affiliate collaborations across Instagram and TikTok.
- Tracked campaign performance, engagement, reach, and conversions to improve outreach results and ROI.
- Assisted with content planning, creator coordination, logistics, and campaign execution.
Influencer Outreach & Negotiation Specialist
Gaming & Crypto
04.2025 - 07.2025
- Reached out to gaming and crypto influencers for brand collaborations and sponsorships.
- Managed influencer communication, partnership discussions, follow-ups, and outreach tracking.
- Worked with nano, micro, and larger creators to build brand partnerships and support influencer marketing campaigns.
- Maintained organized outreach records and helped coordinate influencer collaboration processes.
Influencer & Community Support
Scandinavian Biolabs
10.2021 - 07.2023
- Managed influencer and community communication while maintaining a professional, empathetic, and brand-aligned customer experience.
- Sourced and engaged influencers for UGC, ambassador, gifted, and paid collaboration campaigns.
- Maintained accurate influencer records and collaboration workflows to improve campaign organization and outreach efficiency.
- Supported community engagement and relationship-building with creators and customers.
Education
Associate Degree - Computer Secretarial
Xavier Technical School
Social Media Marketing & Advertising Certification - undefined
DICT Philippines / Capiz State University (CAPSU)
Graphic Design Certification - undefined
DICT Philippines / San Jose Antique
Skills
Technical Skills And Platforms
- E-commerce & Creator Platforms: Shopify, Shopify Collabs, TikTok Shop, TikTok Creator Marketplace, Amazon Seller Central, Meta Business Suite, Meta Creator Studio
- Marketing & Social Tools: Canva, CapCut, Hootsuite, Later.com, HubSpot, Buffer, Spark Ads, Meta Ads
- Influencer Platforms: Dovetale, Upfluence, Modash, Brandwatch, Wednesday.app
- Lead Generation & Outreach: Apollo.io, LinkedIn Sales Navigator, Email Hunter
- Project Management & Collaboration: Asana, Trello, Slack, Airtable, ClickUp, Notion, Monday.com, Microsoft Teams
Timeline
Social Media & Influencer Outreach Manager
BOLD COLLABS
09.2025 - 04.2026
Influencer Outreach & Ambassador Program Coordinator
Inno Supps
09.2025 - 11.2025
Influencer & Social Media Manager
1ABIE + OLIE
08.2025 - 12.2025
Affiliate Manager
MySwingCoach & Go Viral
08.2025 - 12.2025
Influencer Outreach & Negotiation Specialist
Gaming & Crypto
04.2025 - 07.2025
DTC Health & Beauty Influencer Outreach Specialist
Simple Curve LTD
11.2024 - Current
Junior Outreach Executive / Social Media Assistant
OLSAM Group
09.2023 - 08.2025
Influencer & Community Support
Scandinavian Biolabs
10.2021 - 07.2023
Associate Degree - Computer Secretarial
Xavier Technical School
Social Media Marketing & Advertising Certification - undefined
DICT Philippines / Capiz State University (CAPSU)
Graphic Design Certification - undefined
DICT Philippines / San Jose Antique