John Victor Casas

Responsible for Marketing and Business Development to attain profitability and volume targets with maximizing profit at least cost.

Formulate and implements business and client development strategies to achieve volume profitability targets.

Solicits desirable business in accordance to specific targets and objectives set by upper management through the implementation strategies in the following key areas: Account solicitation, deposit generation, promotion and cross selling of other products and services of the bank.

Administration:

Reviews and evaluates performance of Branch personnel,

Ensures learning and development needs of staff are met through trainings, branch meetings and briefings.

Identify needs and formulate action plan in line with top management.

• Led strategic initiatives to drive business growth.
• Managed cross-functional teams for successful project execution.
• Enhanced operational efficiency by implementing process improvements.

• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Consistently met or exceeded annual performance targets set by senior leadership.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Increased branch revenue by implementing effective sales strategies and maintaining strong customer relationships.
• Optimized resource allocation to ensure efficient branch operations while meeting financial targets.