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JOHANNA MARIA R. SERRANO
Blue Ridge Q.C.
Summary
Over 2 decades of experience in Advertising, Account Management/Client Servicing and Events/Activation handling various FMCG and corporate accounts. An organized project manager skilled at analyzing the big picture and identifying tasks to facilitate on-time and cost-efficient completion. A confident and concise communicator able to deliver presentations with clarity to diverse audiences. A strong leader and team player adept at appointing team members to achieve personal and professional goals. Responsible for identifying, developing, and securing new business opportunities to achieve the company's growth objectives. This role involves strategic planning, market analysis, relationship building, and leading a team to execute business development initiatives.
Overview
37
37
years of professional experience
Work History
Business Development Consultant
Uniquecorn Strategies
Remote
11.2025 - Current
Business Development Director
Market Connect Inc.
08.2021 - Current
- Leads all business development efforts within the organisation, including the development and implementation of business development strategies and activities. Spearheads business growth through expanding current businesses and exploring new markets and opportunities.
Insurance Advisor
Manulife Philippines
03.2014 - 10.2023
Project Manager (Consultant)
DDB Manila (DOT)
08.2021 - 09.2021
Client Business Director
Petch and Partners
04.2019 - 06.2019
- (Consultant)
Marcomm Consultant
MediXserve
07.2018 - 11.2018
Business Development Consultant
La Camara (Spanish Chamber of Commerce)
12.2017 - 04.2018
Business Development Consultant
Activasia
10.2017 - 11.2017
Assistant Food Stylist
Advent Hospitality Group
06.2017 - 09.2017
Consultant
Activasia Inc.
02.2017 - 05.2017
Business Unit
Head/Excite Inc.
01.2010 - 02.2014
Events/Marketing Communications Consultant
On Ground Activation
01.2009 - 01.2010
Events Consultant
Ace Saatchi & Saatchi
04.2008 - 01.2009
- Head of the activations group. Tasked to supervise and oversee the activation/below-the-line efforts of all accounts of the Agency
Consultant Business and Events Director
Aspac/Republika
06.2007 - 03.2008
- Tasked to get leads and seek new business opportunities; in-charge of events/below-the-line requirements
Sales Associate
Manulife
10.2006 - 06.2007
Technical Consultant
Philippine Information Agency (PIA)
06.2006 - 11.2006
- Provided account management training and advertising structure in the organization Accounts: Bureau Of Customs. Dept. Of Agriculture, Laguna Lake & Development Authority, Philippine Retirement Authority, Development Bank of the Philippines, PNOC and Dept, Of Energy, DSWD
Account Supervisor
Publicis-AMA
05.2001 - 09.2005
- ACCOUNT GROUP& EVENTS MANAGEMENT: Advertising and Marketing Associates/Rapp Collins Establishes and maintains a partnership with Client in building the business of the brand. Ensures that the best interests of the brand/client and the Agency are served; maximizes all marketing communications tools available for the brand in order to grow business and achieve set objectives; train and develop staff assigned to my group; Develops & implements events and Below-the -line activities in line with the brand's total communications plan; client servicing Accounts handled: Hewlett-Packard/Compaq; Nestle Waters, Pascual Laboratories; Australian Airlines, Insular Life. L'Oreal, Whirlpool; Pascual Laboratories (Consumer Healthcare Division); Syngenta Phils; Pfizer; AB Foods- Twinnings English Tea; Wyeth
Managing Director
Pageshop Graphic Design Inc.
02.1998 - 04.2001
- Responsible for over-all office operations; tasked to build the company's business; client-servicing Accounts handled: SM Leisure Center (Food Court, Bowling Center, Cinema); IO KTV; Domino's Pizza
Senior Account Manager
DDB Philippines
06.1995 - 01.1998
- Plans for the brand; proactively seeks to better Client relationship and partnership between Client and Agency; ensures profitability of the account; seeks new business opportunities with existing accounts as well as new clients. Accounts handled" Panasonic; Canadian Airlines; Danka; Hongkong Bank; Cotton Council International; Global Apex Professionals; Volkswagen
PR Assistant & Account Executive
J. Romero & Associates
09.1993 - 05.1995
- Attends to the day to day needs of the brand; addresses tasks assigned by seniors within the proper time frame and quality standard Accounts Handled: Fortune Tobacco Corporation, Revlon, Star City
Marketing Officer
Kudos Disco Club Group Of Restaurants
11.1989 - 08.1993
- Develops and implements marketing & promotional plans. Licensed Life Insurance Agent
Education
Fine Arts – Art Appreciation Classes, Mass Communications Major in Research
University of the Philippines Diliman
01-1989
Graduate Certificate Course - Advertising
Maryknoll College
01-1986
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Maryknoll High School
01-1984
Skills
- Relationship building and rapport
- Prospecting
- Cold Calling
- Relationship Management
- Training and mentoring
- Client engagement
- Project Management
- New business development
- Lead Qualification
- Marketing
Timeline
Business Development Consultant
Uniquecorn Strategies
11.2025 - Current
Business Development Director
Market Connect Inc.
08.2021 - Current
Project Manager (Consultant)
DDB Manila (DOT)
08.2021 - 09.2021
Client Business Director
Petch and Partners
04.2019 - 06.2019
Marcomm Consultant
MediXserve
07.2018 - 11.2018
Business Development Consultant
La Camara (Spanish Chamber of Commerce)
12.2017 - 04.2018
Business Development Consultant
Activasia
10.2017 - 11.2017
Assistant Food Stylist
Advent Hospitality Group
06.2017 - 09.2017
Consultant
Activasia Inc.
02.2017 - 05.2017
Insurance Advisor
Manulife Philippines
03.2014 - 10.2023
Business Unit
Head/Excite Inc.
01.2010 - 02.2014
Events/Marketing Communications Consultant
On Ground Activation
01.2009 - 01.2010
Events Consultant
Ace Saatchi & Saatchi
04.2008 - 01.2009
Consultant Business and Events Director
Aspac/Republika
06.2007 - 03.2008
Sales Associate
Manulife
10.2006 - 06.2007
Technical Consultant
Philippine Information Agency (PIA)
06.2006 - 11.2006
Account Supervisor
Publicis-AMA
05.2001 - 09.2005
Managing Director
Pageshop Graphic Design Inc.
02.1998 - 04.2001
Senior Account Manager
DDB Philippines
06.1995 - 01.1998
PR Assistant & Account Executive
J. Romero & Associates
09.1993 - 05.1995
Marketing Officer
Kudos Disco Club Group Of Restaurants
11.1989 - 08.1993
Graduate Certificate Course - Advertising
Maryknoll College
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Maryknoll High School
Fine Arts – Art Appreciation Classes, Mass Communications Major in Research
University of the Philippines Diliman