Open To Work
Jocelyn Amor
Strategic Marketing Consultant
Las Pinas,Metro Manila
Summary
Dynamic and results-driven Marketing Executive with over 30 years of experience in spearheading strategic marketing initiatives across the Asia Pacific region. Proven expertise in leading large-scale campaigns, brand positioning, and regional go-to-market strategies for international organizations, consistently driving business growth and fostering strong relationships. Adept at leveraging data analytics and innovative digital marketing techniques to enhance brand awareness and optimize campaign performance. Committed to aligning marketing efforts with overarching business objectives while promoting cross-functional collaboration in fast-paced environments.
Overview
32
32
years of professional experience
Work History
STRATEGIC MARKETING CONSULTANT
Freelance
12.2024 - Current
- Achieved measurable results by enabling businesses to leverage marketing as a growth engine through the formation of high-performing teams. Drove impactful marketing strategies by collaborating with leaders to establish clear structures and execute on business goals.
- Engaged with clients to pinpoint goals, crafting tailored solutions that effectively enhance business performance.
- Implemented and refined cross-channel marketing initiatives to maximize customer engagement and improve conversion outcomes.
- Developed and launched innovative promotional strategies and events aimed at increasing sales revenue.
- Designed and implemented strategic marketing campaigns aimed at boosting brand awareness.
- Directed branding strategy development to ensure consistent messaging across all platforms and touchpoints.
- Engineered creative strategies to resolve unique client challenges, enhancing service delivery across multiple sectors.
- Spearheaded planning and execution of events and marketing programs to drive qualified lead generation.
- Authored engaging copy for various media, ensuring alignment with marketing strategies and target audience preferences.
HEAD OF MARKETING (LS Retail, Microsoft, Azure)
RETAIL ASSOCIATES
12.2022 - 10.2024
- Formulated and implemented comprehensive marketing strategies aimed at increasing market presence throughout Asia Pacific.
- Designed and launched regional go-to-market strategies aimed at achieving business objectives while addressing local market dynamics.
- Analyzed and adjusted digital marketing spend to achieve significant improvements in ROI and comprehensive performance tracking across diverse channels.
- Conducted comprehensive analysis of market trends and consumer insights to guide strategic decision-making.
- Spearheaded digital marketing optimization through targeted SEO, PPC, and social media strategies.
- Developed and implemented analytical approaches to refine budget distribution, ensuring maximum ROI on marketing expenditures.
- Partnered with sales teams to create cohesive promotional campaigns aimed at driving revenue growth.
- Crafted engaging content and implemented strategic social media initiatives to foster customer interaction.
- Enhanced lead generation initiatives through implementation of targeted inbound marketing strategies.
- Executed comprehensive website overhaul, prioritizing user experience improvements to attract and retain visitors.
CO FOUNDER & CMO
The Marketing Cart
10.2018 - 10.2022
- Directed development and execution of comprehensive global marketing strategies across diverse sectors, including BPO, consumer goods, and e-commerce.
- Developed and implemented comprehensive brand positioning efforts to support clients in entering new markets effectively.
- Designed and implemented lead generation strategies aimed at enhancing new customer acquisition in key markets.
- Led a cross-functional marketing team to enhance collaboration in a fast-paced, dynamic environment.
- Performed in-depth analysis of regional trends and consumer behavior to inform strategic marketing initiatives.
ASSISTANT VICE PRESIDENT FOR MARKETING
ADEC Innovations
01.2015 - 10.2018
- Formulated and executed comprehensive marketing strategies for APAC region to drive market penetration and elevate brand visibility.
- Partnered with regional teams to identify and capitalize on new business opportunities in key APAC markets.
- Executed comprehensive digital marketing campaigns, focusing on budget optimization to drive customer acquisition through various channels.
- Designed and implemented reporting frameworks to track campaign effectiveness, utilizing insights for strategic decision-making.
- Directed execution of branding initiatives to enhance company visibility in the Asia Pacific region.
- Refined project management methodologies to facilitate interdepartmental collaboration and improve communication.
- Facilitated collaboration among diverse teams to advance sustainability initiatives aimed at enhancing operational efficiency.
REGIONAL MARKETING MANAGER FOR SOUTHEAST ASIA
GenieX (Retail Pro, Microsoft Dynamics, Aloha, JDA, Qlik)
08.2010 - 12.2014
- Developed and executed targeted marketing initiatives in Southeast Asia to drive lead generation and enhance market presence in the Philippines, Indonesia, and Vietnam.
- Developed and implemented marketing strategies to drive sales growth and elevate brand recognition in the APAC region.
- Administered regional marketing budgets to ensure cost-effective resource utilization and drive improvements in campaign ROI.
- Engaged with global teams to harmonize regional strategies, ensuring cohesive execution across all operational touchpoints.
MARKETING CONSULTANT
FastTrack Solutions Inc. (SAP Partner)
03.2009 - 08.2010
- Developed comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Managed cross-channel marketing campaigns, optimizing customer touchpoints for increased conversion rates.
- Collaborated with clients to identify goals, tailoring solutions that drive measurable business outcomes.
- Oversaw budget allocation for marketing initiatives, ensuring alignment with overall business objectives.
- Cultivated partnerships with key stakeholders to expand brand reach and enhance reputation within industry networks.
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [number] key accounts.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Optimized website performance, resulting in improved search engine rankings and increased web traffic.
- Planned and executed events and marketing programs to increase qualified leads.
MARKETING MANAGER
CIM Technologies, Inc. (Autodesk and Primavera Partner)
12.2005 - 01.2009
- Customer Service, B2B Marketing, Business Development, Leads Generation, Events Management
- Developed and executed comprehensive marketing strategies to enhance brand awareness and market penetration.
- Led cross-functional teams to manage product launches, ensuring alignment with business objectives and timelines.
- Collaborated with sales teams to create targeted promotional materials that improved lead generation efforts.
- Established performance metrics for marketing campaigns, evaluating success rates and implementing adjustments as necessary.
- Cultivated partnerships with industry influencers, enhancing brand credibility and expanding outreach opportunities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
ASST. DEPARTMENT MANAGER (Corporate Affairs Division)
St. Luke’s Medical Center
08.1994 - 08.2005
- Events Management, Customer Service, Public Relations, Corporate Communications
- Coordinated departmental activities, facilitating effective communication among staff and management.
- Increased customer satisfaction levels by addressing concerns promptly and providing exceptional service.
- Collaborated with the department manager to develop and implement strategic plans for growth and improvement.
- Assisted in increasing sales revenue through effective merchandising and promotional efforts.
- Served as a key liaison between management and staff, facilitating open communication channels for better decision-making processes.
- Developed strong rapport with customers, driving repeat business through personalized service experiences.
- Championed departmental initiatives designed for continuous process improvement, aligning with overarching organizational objectives and goals.
- Improved customer experience with personalized service strategies, leading to positive feedback.
NEWS CORRESPONDENT
PHILIPPINE PULSE
01.1994 - 01.1995
- Full reportage of the events and activities of then President Fidel V. Ramos.
- Developed compelling narratives that engaged diverse audiences.
- Collaborated with editorial teams to refine story angles and content quality.
- Established and maintained relationships with sources for reliable information gathering.
- Maintained ethical journalism practices while investigating controversial topics and sensitive subjects.
- Produced timely news content under tight deadlines, ensuring accurate and relevant information was delivered to the public.
- Delivered breaking news updates promptly, ensuring viewers were consistently informed of critical developments.
- Investigated and reported on breaking news events across various platforms.
Education
Brand Innovation And Design For Business Leaders
Ateneo De Manila University05.2016
Mastering Creative And Marketing Seminar-Workshop
AIM Conference Center 10-2015
Critical Thinking
Dale Carnegie Training 05-2016
Skills
- Global Marketing Strategy & Execution
- Regional Go-To-Market Strategy (APAC)
- Integrated Marketing Campaigns
- Brand Positioning & Market Penetration
- Lead Generation & Digital Marketing Optimization
- Stakeholder Engagement & Cross-Functional Collaboration
- Market Research & Data Analytics
- Budget Management & ROI Optimization
- Team Leadership & Mentorship
- Performance Metrics & KPI Reporting
- Salesforce CRM, HubSpot, Google Adwords, Google Analytics
- Social Media Platforms (LinkedIn, Facebook, Instagram, Twitter)
Education
Bachelor of Laws,
Completed 2nd Year, 1st Semester
Jose Rizal University
Mandaluyong, Metro Manila
Bachelor Of Arts In Political Science,
1990 – 1994
Polytechnic University Of The Philippines
Sta. Mesa, Metro Manila
Accomplishments
- Developed new product innovations and implemented successful marketing strategies that drove growth for SME clients.
- Revitalized brand portfolios, leading to aggressive market growth and increased market share in the APAC region.
- Developed a Brand Playbook that unified corporate branding across multiple sectors, establishing a strong and consistent brand identity.
- Drove the business growth through successful marketing campaigns, including market research, product marketing, traditional and digital marketing, advertising, public relations, lead generation, events management, and strategic partnerships.
Timeline
STRATEGIC MARKETING CONSULTANT
Freelance
12.2024 - Current
HEAD OF MARKETING (LS Retail, Microsoft, Azure)
RETAIL ASSOCIATES
12.2022 - 10.2024
CO FOUNDER & CMO
The Marketing Cart
10.2018 - 10.2022
ASSISTANT VICE PRESIDENT FOR MARKETING
ADEC Innovations
01.2015 - 10.2018
REGIONAL MARKETING MANAGER FOR SOUTHEAST ASIA
GenieX (Retail Pro, Microsoft Dynamics, Aloha, JDA, Qlik)
08.2010 - 12.2014
MARKETING CONSULTANT
FastTrack Solutions Inc. (SAP Partner)
03.2009 - 08.2010
MARKETING MANAGER
CIM Technologies, Inc. (Autodesk and Primavera Partner)
12.2005 - 01.2009
ASST. DEPARTMENT MANAGER (Corporate Affairs Division)
St. Luke’s Medical Center
08.1994 - 08.2005
NEWS CORRESPONDENT
PHILIPPINE PULSE
01.1994 - 01.1995
Brand Innovation And Design For Business Leaders
Mastering Creative And Marketing Seminar-Workshop
Critical Thinking