JOBELYN TAN

• Extracts and compiles data from diverse sources, including casino systems, Salesforce, Qliksense, and the Data Warehouse, for reporting purposes (regular and adhoc), prioritizing accuracy and efficiency
• Analyzes marketing proposals (concept papers and project briefs) for programs, promotions, and events, forecasting ROI and assessing revenue and margin implications to guarantee profitable outcomes
• Delivers periodic segmentation reports to marketing teams, presenting a comprehensive overview of the company's revenue and profitability allowing audiences to tailor campaigns and messaging to specific segments, increasing effectiveness
• Creates a monthly delayered calendar that serves as a tool for analyzing revenue, expenses, and profit by player and by promotion/event. The calendar highlights the most to least profitable days of the week each month and includes customer segmentation based on profit tiers that helps with decision-making strategies of senior management
• Simplifies complex data insights derived from business tools to non-technical stakeholders, empowering them to make informed strategic decisions
• Develops comprehensive post-mortem profit and loss reports, presenting detailed insights to marketing teams and senior management on program, promotion, and event performance, and provides strategic recommendations for future initiatives
• Collaborates with the department Director in spearheading new projects assigned to our team
• Assists in mentoring and training newly hired marketing analysts to support the development of team processes and best practices
• Performs initial performance evaluations for junior staff and communicates with the Director & Chief Data & Analytics Officer to assess how well the employees are meeting job expectations

CRM - Customer Relationship Management Experience

• Ensures the functionality and usability of new internal and external promotional applications through User Acceptance Testing (UAT)
• Performs quality assurance checks to verify the accuracy of promotional configurations set up by staff
• Sends SMS and Email as marketing promotional tools using Salesforce Marketing Cloud
• Leverages Salesforce for account management, specifically utilizing relevant fields to construct dashboards and reports for the Business Development team
• Handles data cleansing in accordance to company’s rules and regulations

• Generates reports utilizing system applications based on approved business parameters and requirements
• Delivers reports to management and internal stakeholders in a daily, weekly and monthly basis
• Provides ad-hoc reports based on detailed criteria set by the internal stakeholders
• Ensures accuracy of reports and are delivered within specified timeline
• Responsible for system maintenance of certain applications developed by IT
• Conducts User Acceptance Testing (UAT) for new applications developed by IT for promotional voucher issuance
• Sends SMS and Email Announcement to customers as requested by Offshore internal stakeholders
• Investigates and performs data cleansing in identifying data integrity issues
• Performs adhoc tasks assigned by department Senior Manager and VP