Job Penalosa
Project Manager
Decatur, Georgia,GA
Summary
Versatile sales and marketing specialist with over 10 years of experience across digital marketing, automotive sales, project management, music production, and branding. Known for blending creativity with strategic execution-from generating leads and boosting conversions to releasing a full-length music album. Skilled in client relations, team leadership, and delivering results in both corporate and creative settings.
Overview
12
12
years of professional experience
Work History
Music Professional
Self-employed
04.2022 - 06.2025
- Project Management
- Songwriting, Creative Direction, Live Performance
- Content Creation
- Negotiation
- Sales
- Creative Strategy
- Live Events
- Customer Service
Client Advisor
BMW of South Atlanta
07.2021 - 04.2022
- Achieve unit sales targets for new and/or pre-owned cars and related products and services from retail and/or wholesale clients.
- Develop new business and leads and increase client base through focused personal marketing efforts that may include, but are not limited to, direct mail, networking affiliations and telemarketing.
- Make effective deliveries by following all sale details, inspecting every car sold, introducing clients to the Service Manager, and making a personalized delivery of the car.
- Maintain comprehensive knowledge of pricing and specifications of competitive vehicles to provide clients with informative comparisons.
- Demonstrate a detailed understanding of BMW vehicle supply status from production to delivery.
- Maintain knowledge of BMW products and services and maintain professional and technical expertise through on-the-job training, attending trade shows and educational programs, establishing personal network, reviewing industry publications, and participating in professional societies.
Sales And Digital Marketing
Atlas Signature
01.2021 - 06.2021
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Sales Specialist
4 Day Flip
08.2020 - 12.2020
- Sales Execution- Ability to communicate effectively on the phone; close contracts once all clients’ needs have been identified and addressed with BlueHat-proven solutions.
- Outbound & Inbound Calls: Customer outreach/perform cold calls, as well as receive inbound calls from customer leads to respond to their inquiries and detail our services/packages.
- Sold Quota Attainment- Consistent achiever of assigned monthly sold quota.
- Sales Activity Reporting- Ensure timely/accurate recording, tracking and reporting of sales activities and customer/competitive information through our CRM.
- Pipeline Management & Forecasting- Provide an accurate forecast of sales results and continuously management of sales activity - new, renewals and upsells.
- Needs Analysis- Perform a current merchant analysis of clients’ needs and provide a 'winning solution'.
- Professional, personable, and good work ethics, with the desire to grow, share, and collaborate.
Marketing Intern
Money Mouth Marketing
03.2020 - 08.2020
- Assist with website copywriting, proofing, and updating as needed.
- Assist in managing social media channels (Facebook, Twitter, Instagram, YouTube) and an editorial calendar to ensure content is timely, relevant, and engaging.
- Prepare weekly updates and reports to track growth and success rates of campaigns.
- Keep up to date and informed on new social media trends and adapt accordingly.
- Ensure proper messaging is being executed online.
- Identify leaders and influencers (internal/external) and engage them in brand activities.
LED Sign & Light Specialist
Metro LED Sign & Light
06.2017 - 03.2020
- Provide Lighting and Signage Solutions to Commercial and Industrial Businesses.
- Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential business outlets that need LED lighting and Signage to drive customer traffic.
- Focuses sales efforts by studying existing and potential volume of dealers.
- Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analysis.
Retail Store Manager
Cricket Wireless
01.2016 - 06.2017
- Achieve sales quotas for both the store and individual goals.
- Ensure that all cash handling, till reconciliation and bank deposits are conducted according to company policy.
- In-charge of inventory reconciliation, control, and delivery in conjunction with DM’s goals and objectives; must comply with inventory aging policies.
- Spearhead and conduct regular meetings with all sales staff to assist them in achieving their goals as defined by management.
Assistant Store Manager
Cricket Wireless
03.2014 - 01.2016
- Train new hired employees.
- Organize promotional sales events to drive customer traffic.
- Responsible for ensuring store appearance is clean and presentable at all times.
- Assist sales advocates in achieving personal goals.
- Conceptualize Weekly Sales Report and Improvement Plan to Managers and District Managers.
Sales Advocate
Cricket Wireless
10.2013 - 03.2014
- Auction no-contract wireless phones, service plans and accessories in a fast-paced environment.
- Deliver outstanding service striving to gain customers loyalty and retention.
- Engage in outside sales events or promotions.
- Work flexible hours, weekends and holidays at various locations.
Education
Bachelor of Business Administration - Business
University of San Carlos
04.2001 -
Skills
- Project Management
- Negotiation
- Sales
- Creative Strategy
- Live Events
- Content creation
- Digital Marketing
- Customer Service
Timeline
Music Professional
Self-employed
04.2022 - 06.2025
Client Advisor
BMW of South Atlanta
07.2021 - 04.2022
Sales And Digital Marketing
Atlas Signature
01.2021 - 06.2021
Digital Marketing Sales Specialist
4 Day Flip
08.2020 - 12.2020
Marketing Intern
Money Mouth Marketing
03.2020 - 08.2020
LED Sign & Light Specialist
Metro LED Sign & Light
06.2017 - 03.2020
Retail Store Manager
Cricket Wireless
01.2016 - 06.2017
Assistant Store Manager
Cricket Wireless
03.2014 - 01.2016
Sales Advocate
Cricket Wireless
10.2013 - 03.2014
Bachelor of Business Administration - Business
University of San Carlos
04.2001 -
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