Joanne Tan Abbott

Product Innovation / Menu Development Manager
• Develops product roadmaps and menu strategies through market research and consumer insights.
• Creates and refines recipes, ensuring consistency, cost efficiency, and production feasibility in collaboration with R&D Foodshop.
• Optimizes menus by analyzing sales performance and customer feedback to drive growth.
• Manages food costs, pricing, and profitability for full-store commercial operations.
• Works cross-functionally with production, purchasing, and marketing teams to execute new product launches.

• Concept to execution driver for IDIM DIY Bakery
• Leads the Admin, Purchasing, Warehouse/Logistics, Training, R&D and Construction Departments
• Liaison to master franchiser abroad

• Recipe testing; Localized recipes; Food costing
• Supplier sourcing; set-up Purchasing department
• Training manual creation; policies
• Marketing planning member

• Menu engineering of new menu items.
• Recommendations for kitchen equipment and contractors for new kitchen tools and equipment for new menu items.
• Supplier sourcing assistance
• Kitchen staff training on the ff: 1. Food Safety and Sanitation 2. Food Preparation 3. Cooking Methods for approved recipes 4. Storage 5. Service

• Formulated and crafted the DNA of Paper Moon Milk Tea product line, resulting in 30% sales contribution, 100% sales attainment, and an offshoot line that can be available for franchising, exclusively selling the Milk Tea Series.
• Assisted in menu development, costing and staff training for Viva Catering
• Assisted in menu development, costing and staff training for Paper Moon Cake Boutique and Cafe
• Assisted in menu development, costing and staff training for Pepi Cubano
• Relaunched and established methods, recipes and menu packages for Viva Catering
• Menu creation, supplier sourcing, staff training for Music Hall.
• Received training and certification from Paper Moon Tokyo and Italyo Japan (Yogorino Brand) to represent the brand in the Philippines.
• Coordinate all stages of product development, from initial concept art to finalization and distribution.
• Supplier sourcing for cost minimization on all aspects.
• Regularly collaborate with the Marketing department for product strategies
• Monitored social media and online sources for industry trends.
• Work with the Operations team to facilitate store creation (store design, construction, launch etc) on all aspects.
• Liaison of the company to the franchisers (Paper Moon and Yogorino)
• Overall in charge of the construction and management of the Paper Moon Commissary (whole duration of stay in the company) and Pepi Cubano Commissary (1 year)
• Menu creation, supplier sourcing, staff training for Pepi Cubano (Cubano rice meals, Cubano drinks and cocktails, Tapas and Cuban coffee fares)
• Supply and Logistics function for Paper Moon, Yogorino and Pepi Cubano for regular store deliveries to special function and events.

• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
• Partnered with vendors and suppliers to effectively manage and budget for inventory.
• Implemented policies and standard operating procedures for continuous improvement.
• Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency.
• Manage the day to day operations of the store.

• Managed quality assurance program including on site evaluations, internal audits and customer surveys.
• Monitors customer service representatives' calls
• Provide coaching and feedback to staff level positions.

• Worked with VOIP customers to understand requirements and provide exceptional service.
• Received training and certification from VXI Inc. to represent the Vonage brand, explain technical functions of VOIP devices and guide product selection by customers.
• Responds to various billing concerns.

• Received training and certification from ePERFORMAX to represent brand, explain technical functions of mobile devices and guide product selection by customers.
• Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
• Worked with international customers to understand requirements and provide exceptional communication service.
• Provided excellent customer service to callers requiring assistance for local, international and collect calls worldwide.