Joanne Gotladera
Account Director
Pasig
Summary
Versatile, results-driven, and growth-oriented professional with 8 years of experience in Digital Marketing, Event Management, Sales, and Public Relations. Adept at building high-performing teams, driving revenue growth, and enhancing brand visibility through marketing strategies. Seeking a role in Marketing Management, Brand Management, or Account Management that offers opportunities for long-term growth and development.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Associate Account Director
FUSE
09.2024 - Current
- Lead PR campaigns for UNIQLO and UNILAB (Calciumade, ImmunPro) implementing KOL strategies, media relations and events.
- Negotiated contracts with vendors, securing favorable terms for clients and the agency.
- Analyzed campaign performance data, making informed recommendations for optimization efforts.
Director for Client Leadership
GEISER-MACLANG COMMUNICATIONS INC.
02.2024 - 08.2024
- Lead accounts for PR requirements delivery and growth for Shell Mobility and AXA Insurance Corp
- Created PR strategies through media relations and content creation
Revenue Head
KATAPULT DIGITAL CORP.
07.2022 - 11.2023
- Lead agency's growth to hit yearly revenue targets through leading sales, marketing, accounts, and finance efforts
- Manage live accounts to ensure quality project delivery, up-sell, contract renewals, and referrals
- Lead client acquisition from lead generation to pitch proposal
- Coordinate with finance team for revenue tracking, forecasting, billings and collections process
- Generate awareness and leads for agency through events, marketing campaigns, and partnerships
- Contributed to 90% of 2022's yearly revenue by leading accounts to growth and leading winning pitches
- Started agency's first marketing efforts with sales trips abroad and sports advocacy
Operations and Accounts Head
KATAPULT DIGITAL CORP.
07.2021 - 06.2022
- Oversee processes, project delivery, and welfare of both service (Media, Creatives, Accounts, and Tech) and support teams (HR and Finance) in the agency
- Refined recruitment process and successfully recruited 13 new employees to create new department (Data & Analytics Team)
- Internal Happiness Survey as submitted by employees increased by 1 point to 8/10
- Awarded as Professional of the Year 2021 as voted in internal agency recognition
Accounts Head Digital Marketing Manager
KATAPULT DIGITAL CORP.
06.2020 - 06.2021
- Oversee all account leads' clients and trafficking of work with department managers
- Seek business opportunities for both live accounts and incoming leads
- Manage accounts development within the agency and strategize with department heads on products, services, and process improvements
Senior Account and Strategy Specialist
KATAPULT DIGITAL CORP.
05.2019 - 06.2020
- Strategize and implement digital campaigns including social media content, digital ads, website and app
- Coordinate between client and agency's media, creatives, and tech team
- Accounts Handled: Shakey's Pizza, Degustation Corp., Yi Fang, and Waltermart Delivery
- Awarded by the CEO as Employee of the Year 2020 in internal agency recognition
Project Officer and Media Communications Officer
SUNRISE EVENTS INC.
01.2018 - 03.2019
- Coordinated with all agencies and suppliers for pre, during, and post-event contracts and deliverables
- In charge of client servicing the event sponsors, exhibitors, and LGU
- Events: IRONMAN 70.3 Cebu, IRONMAN 70.3 Davao, IRONMAN 70.3 Subic Bay, IRONMAN 70.3 Thailand, XTERRA Danao, and IRONMAN Philippines
- Lead Iron Girl and IRONKIDS Davao, Cebu, and Subic Bay
- Achieved the largest number of participants in IRONMAN 70.3 Cebu
- Launched the first IRONMAN full-distance in Subic Bay and IRONMAN 70.3 Davao
Media Communications Officer
SUNRISE EVENTS INC.
02.2017 - 01.2018
- Managed the digital assets of Sunrise Events Inc: IRONMAN 70.3, IRONKIDS, XTERRA and Cycle PH
- Coordinated between the media, PR agency, and client for press releases, documentation, media valuation, and press cons
- Lead team in creation of print ads, promotional videos, social media ads, program book, write-ups and other promotional material
Account Executive / Project Coordinator
IPG MEDIABRANDS
11.2016 - 02.2017
- Company Overview: Project-Based Contract
- Managed the digital assets of Richelle Singson, LCS holdings and the 65th Miss universe including social media content and website
- Provided live documentation for the 65th Miss Universe and client events – including social media postings, Facebook live, and content for press and other media partners
- Multiple awards received from 2017 ICE Awards by MSAP: Silver in Activation, Silver in Multimedia, Bronze in Digital, and Bronze in Not-for-profit
- Awarded Campaign of the Year 2017 in internal agency recognition
- Project-Based Contract
Social Media and Analytics Associate / Sales and Marketing Executive
ONE MEGA GROUP, INC.
06.2016 - 11.2016
- In charge of client servicing and sales for the digital brands
- Created and pitched campaign ideas for client acquisition
- Managed social media accounts and website of MEGAstyle.ph, Inside Showbiz and ThePulse.ph with content and media campaigns
Education
Bachelor of Arts - Major in Communications
Ateneo De Manila University
06.2011 - 03.2015
Skills
Project Management
Planning to execution
Resource Management
Stakeholder management
Risk management
Digital Media Strategy
Social Media Campaigns
Paid Campaigns on Meta
Paid Campaigns on Google
Events Management
Public Relations
Proposal creation
Presentation
Communication
Client relationship
Account retention
Upsell
Certification
Account Development & Management Strategies, Mansmith & Fielders, Inc., 2022
Timeline
Associate Account Director
FUSE
09.2024 - Current
Director for Client Leadership
GEISER-MACLANG COMMUNICATIONS INC.
02.2024 - 08.2024
Revenue Head
KATAPULT DIGITAL CORP.
07.2022 - 11.2023
Operations and Accounts Head
KATAPULT DIGITAL CORP.
07.2021 - 06.2022
Accounts Head Digital Marketing Manager
KATAPULT DIGITAL CORP.
06.2020 - 06.2021
Senior Account and Strategy Specialist
KATAPULT DIGITAL CORP.
05.2019 - 06.2020
Project Officer and Media Communications Officer
SUNRISE EVENTS INC.
01.2018 - 03.2019
Media Communications Officer
SUNRISE EVENTS INC.
02.2017 - 01.2018
Account Executive / Project Coordinator
IPG MEDIABRANDS
11.2016 - 02.2017
Social Media and Analytics Associate / Sales and Marketing Executive
ONE MEGA GROUP, INC.
06.2016 - 11.2016
Bachelor of Arts - Major in Communications
Ateneo De Manila University
06.2011 - 03.2015
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