JOANNA FE TACASON
Journalist
Urdaneta
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
16
16
years of professional experience
16
16
years of post-secondary education
Work History
Marketing Manager
Shopping Center Management Corporation
Urdaneta City Pangasinan
04.2022 - Current
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Used data analytics to track lead generation campaigns and improve quality.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Performed market segmentations, targeting and positioning for each product line.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Community Relations Officer
Dagupan Electric Corporation, DECORP
Dagupan City
03.2021 - 04.2022
- Ensures implementation and monitoring of CSR activities and other community commitments that are aligned with company policy, vision, mission, and values - Organizing company branding strategies and information campaigns and community outreach programs - Point person for media relations and acts as spokesperson especially in coordinating emergency communications - Ensures that all communication and promotional materials are releases and accessible to target customers using multimedia platform - Key person on customer complaints/queries handling
News Operation Specialist
ABS-CBN Corporation
Dagupan
10.2010 - 08.2020
- Responsible for news reporting duties for ABS-CBN Dagupan - North Central Luzon- Edited stories for multiple platforms and researched and selected appropriate visual content to be included
- Effectively conveyed each story using a combination of videos, audios and graphics
- Maintained high level of journalistic integrity by conducting research and checking all facts prior to making a report
- Used extensive experience and personal passion, ensured timely and comprehensive reporting and excelled in many on-call Journalism positions
- Wrote high-impact scripts to be submitted to editors for reviews and approval and researched information and video material required
- Gathered information for stories and articles by interviewing previous sources and contacts and following leads
- Provided clear and concise abridged versions of various topics, including healthcare, energy, government agencies information and recent technology advancements
- Traveled to various locations and composed reviews of events and personal experiences
- Utilized interviews, observation, and research to collect and verity information about stories to be submitted for publication.
Program Head/Executive Producer/News Desk Editor
Bagong Umaga
01.2013 - 01.2018
- Bagong Balita (Local Morning Show)
- ABS-CBN Regional Network Group, North Central Luzon
- Produces documentations for Public-Service within North Central Luzon
- Manage and coordinates social activities within the area
- Develop marketing and promotions strategies
- Administrative and Clerical Works
- Ensure that the local program meets and deliver the freshest news in the area.
Executive Producer
Bayanijuan
01.2008 - 10.2013
- Public Service Documentary Show)
- ABS-CBN Regional Network Group, North Central Luzon
- Produces documentations for Public-Service within North Central Luzon
- Manage and coordinates social activities within the area.
Field Reporter and Junior Correspondent
ABS-CBN Corporation
Dagupan
02.2008 - 09.2010
- Contribute daily stories for the local news program
- Ensure reliable and credible source for the target stories
- Do a research for the target stories to gather
- Coordinate with the team including the news desk and news chief before, during and after the news gathering
- Ensure that the editing of the stories are monitored well to avoid discrepancy on air.
Private School Teacher
Holy Child Academy of Binalonan
Pangasinan
09.2007 - 01.2008
- Remained knowledgeable of all changes to education policies by attending in-service training and professional development courses
- Took part in various school workshops that provided information on classroom management, motivating students and designing activities to promote learning
- Implemented activities for student participation to enhance their physical, emotional and social growth
- Kept classroom organized, clean and safe for students
- Provided stimulating classroom environments and explained lesson objectives to all students
- Discussed students' progress and/or lack of progress with parents and guardians.
Education
Bachelor of Science - Journalism
University of Luzon
06.2003 - 04.2007
High School Diploma -
Holy Child Academy of Binalonan, Child Academy
06.1999 - 04.2007
Media And The Law - Media and The Law
ABS-CBN UNIVERSITY
06.2019 - 08.2023
Certification of Teaching Profession - Teaching
UNIVERSITY OF BATANGAS
06.2020 - 12.2020
Skills
Public and Media Relations
Accomplishments
- LOYALTY KAPAMILYA AWARD – 12 Years of Service
- BEST FEMALE NEW REPORTER - Aninaw Awards of Upang - Phinma, 2019
- BEST MORNING SHOW – Bagong Umaga, Bagong Balita (Aninaw Awards of Upang-Phinma 2017, 2018)
- BEST NEWS PROGRAM – Bagong Umaga, Bagong Balita (COMM ARTS Awards of Urdaneta City University 2017)
- BEST FIELD REPORTER – Urdaneta City University College of Communication and Arts (2015)
- CATHOLIC MASS MEDIA AWARDS 2017 FINALIST – Bagong Umaga, Bagong Balita
- ANAK TV SEAL AWARDEE – Bagong Umaga, Bagong Balita (2015 – 2017)
- GANDINGAN AWARDEE – Bayanijuan (2013)
- ANAK TV SEAL AWARDEE – Bayanijuan (2008 – 2013)
Timeline
Marketing Manager
Shopping Center Management Corporation
04.2022 - Current
Community Relations Officer
Dagupan Electric Corporation, DECORP
03.2021 - 04.2022
Certification of Teaching Profession - Teaching
UNIVERSITY OF BATANGAS
06.2020 - 12.2020
Media And The Law - Media and The Law
ABS-CBN UNIVERSITY
06.2019 - 08.2023
Program Head/Executive Producer/News Desk Editor
Bagong Umaga
01.2013 - 01.2018
News Operation Specialist
ABS-CBN Corporation
10.2010 - 08.2020
Field Reporter and Junior Correspondent
ABS-CBN Corporation
02.2008 - 09.2010
Executive Producer
Bayanijuan
01.2008 - 10.2013
Private School Teacher
Holy Child Academy of Binalonan
09.2007 - 01.2008
Bachelor of Science - Journalism
University of Luzon
06.2003 - 04.2007
High School Diploma -
Holy Child Academy of Binalonan, Child Academy
06.1999 - 04.2007
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