Summary
Overview
Work History
Education
Skills
Additional Information
Hobbies: Biking and Baking
Timeline
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Joan Decena

Innovations Manager
Greenwoods Executive Village Cainta Rizal

Summary

Experienced Innovations Manager with over 13 years of marketing experience in FMCG. Excellent reputation for resolving problems and improving customer satisfaction.

Overview

12
12
years of professional experience
8
8
years of post-secondary education

Work History

Innovations Manager

Republic Biscuits Corporation
05.2019 - Current


  • Drive innovation – Encouraging creative thinking; driving continuous improvement in all ways of doing business
  • Consumer driven - putting the consumer's need first while considering both internal and external partner needs.
  • Data driven – gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations; practicing cost benefit analysis.
  • Strategy driven – planning, developing, and prioritizing shared goals and helping the team translating t to action plans to support business strategies.
  • Promote teamwork and collaboration – encouraging an environment that values collaboration and sharing of ideas to achieve target results.
  • Excellence in execution – successfully working withing tight deadlines and fast-paced atmosphere.

Brand Manager

Philippine Bottling Beverage and Manufacturing Corp.
03.2016 - 05.2018
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Developed innovative marketing campaigns based on key objectives.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.

Marketing Executive

Double A International Network (Philippines) Inc.
10.2012 - 02.2016
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Worked with vendors to complete projects according to schedule and specifications.
  • Traveled to promote current programs and drive marketing through trade shows and industry conferences.

Brand Management Trainee

Star Paper Coporation
09.2010 - 09.2012
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Carried out day-to-day duties accurately and efficiently.
  • Collaborated with team members to achieve target results.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Used coordination and planning skills to achieve results according to schedule.
  • Monitored company inventory to keep stock levels and databases updated.

Corporate Sales Associate

Medilink Network Inc.
09.2009 - 09.2010
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked with customers to understand needs and provide excellent service.
  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Delivered services to customer locations within specific timeframes.

Education

Bachelor of Science - Maketing Management

University of Santo Tomas
06.2005 - 03.2009

High School Diploma -

Asia Pacific College of Advanced Studies
01.2001 - 03.2005

No Degree -

Dinalupihan Elementary School
04.2001 -

Skills

    Managerial skills

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Additional Information

An Innovations Manager with a keen eye on driving innovations based on consumer insights and data while promoting teamwork and collaboration.

With extensive background in Business analytics, Training and Development, and Brand Management. A people-person who takes delight in
learning new things and discovering many cultures. Passionate in delivering results especially for the betterment of consumers. Most of
all, a loving wife and a mother to one adorable daughter.

Hobbies: Biking and Baking

I love to ride my bike with my friends during weekends.

It keeps me in shape and allows me to think more clearly.

And I like to show my love to my family through baking.

Timeline

Innovations Manager

Republic Biscuits Corporation
05.2019 - Current

Brand Manager

Philippine Bottling Beverage and Manufacturing Corp.
03.2016 - 05.2018

Marketing Executive

Double A International Network (Philippines) Inc.
10.2012 - 02.2016

Brand Management Trainee

Star Paper Coporation
09.2010 - 09.2012

Corporate Sales Associate

Medilink Network Inc.
09.2009 - 09.2010

Bachelor of Science - Maketing Management

University of Santo Tomas
06.2005 - 03.2009

No Degree -

Dinalupihan Elementary School
04.2001 -

High School Diploma -

Asia Pacific College of Advanced Studies
01.2001 - 03.2005

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Joan DecenaInnovations Manager