Hi, I’m
Jerry Perez Valdesotto
Visual Merchandising Manager
8900 P. Victor Guadalupe Nuevo Makati
Summary
A versatile retail professional with excellent hands-on experience developing and improving sales and promoting brands in retail operations through visual merchandising strategies. An innovative individual with more than 17 years of progressive experience in the retail industry and skills to drive business growth, and manage various aspects of the visual merchandising department. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
19
years of professional experience
3
Certifications
3
Languages
Work History
Private Sponsorship, Awaad Abdullah Al-ShaharaniKhamis Mushait
Freelance Visual Merchandiser
09.2020 - 03.2022
Job overview
- Hands-on visual merchandising freelancer.
- Accepted small to medium store projects concerning visual merchandising and store set-up, including collateral pack material production with supplier.
- Provided basic display guidelines to client for easy store display maintenance.
- Conducted basic merchandising techniques to store staff.
BMA International, Jazirat SMAA Fashion Company Ltd.-REDTAG Fashion ArabiaKhamis Mushait
Regional Visual Merchandising Manager
04.2013 - 06.2020
Job overview
- Developed departmental visual plans and circulars for 23 stores across southern region..
- Created look and feel of visual merchandising publications to better target specific audiences.
- Managed merchandising standards and maintained consistency across distribution channels.
- Spearheaded visual merchandising for REDTAG Fashion brand by creating strategic presentation plans.
- Innovated and simplified planograms and merchandising strategies to improve processes and results.
- Directly communicated with Suppliers for collaterals and material costing and printing
- Contributed in achieving KPIs through developed visual strategies.
- Created visual displays to highlight new and featured products
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability
- Awarded as Best Spring-Summer Launch in year 2018
Al-Bandar International House for Trading Company-Landmark ArabiaRiyadh
Area Visual Merchandiser-Window Dresser
04.2003 - 02.2013
Job overview
- Created interior displays to promote products in alignment with corporate sales objectives.
- Enhanced overall store appearance by applying careful consideration to product and display locations for 10 stores in one sub-region.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Monitored and replenished display inventory and restructured according to available stock.
- Sourced and created props materials for all window implementations.
- Directly negotiated with suppliers and vendors for actual costing and material printing.
Education
Polytechnic University of The Philippines Sta. Mesa, Manila
Bachelor of Science from Transportation Management
06.1993 - 1997.04
University Overview
- Member of Association of Concerned Transportation Students
Skills
Visual Merchandising
Certification
Ultimate SEO, Social Media and Digital Marketing-80 hours, Online-UDEMY
Accomplishments
- Collaborated with team of 30+ in setting up of Store Openings.
Timeline
Principle of Graphic Design-University of the Philippines Open University
03-2023
Supply Chain Management-A Learning Perspective-Korean Advanced Institute of Science and Technology
05-2022
Freelance Visual Merchandiser
Private Sponsorship, Awaad Abdullah Al-Shaharani
09.2020 - 03.2022
Regional Visual Merchandising Manager
BMA International, Jazirat SMAA Fashion Company Ltd.-REDTAG Fashion Arabia
04.2013 - 06.2020
Area Visual Merchandiser-Window Dresser
Al-Bandar International House for Trading Company-Landmark Arabia
04.2003 - 02.2013
Polytechnic University of The Philippines
Bachelor of Science from Transportation Management
06.1993 - 1997.04
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