Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

JEROME DAVID

Metro Manila

Summary

A certified marketing professional with engineering degree specializing on management of sales & operations for retail channel. Brings in more than a decade of corporate experience and expertise from various local and global companies from industries including Oil & Gas, Fast Moving Consumer Goods (FMCG), Logistics, and Energy. Passionate about driving continuous improvement, inspiring people, and promoting sustainability.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Regional Head of Retail Sales & Operations

Shell
Metro Manila
07.2021 - Current
  • Leads sales & operations for both Retail Fuels and Non-Fuels business including convenience stores, lubricants, vehicle servicing, car wash, and alliance brands for more than 250 retail service stations and alliance partners across the region
  • Consistently exceeding targets on profitability and operational excellence through active retailer management, effective pricing, and strategic marketing activation implementation
  • Provided leadership to a team of Retail Territory Managers and recognized as a Top Quartile Leader for Employee Engagement and Team Leadership ranked against all global Shell managers demonstrating strong culture of care, collaboration, and people development
  • Developed and implemented strategies to reduce costs, improve efficiency, and increase customer satisfaction in the region and performed regular reviews of operational performance metrics against established benchmarks
  • Analyzed data from feasibility studies to identify opportunities for expansion into new trade areas

Fuels Brand Manager

Shell
Metro Manila
10.2019 - 07.2021
  • Brand owner and marketing country lead of B2C total fuel portfolio responsible for overall brand health, marketing strategy, and integrated communications
  • Grew brand share of preference (BSP) of Shell's total premium fuels category and achieved the highest premium value penetration at >50%
  • Developed Shell's customer value proposition (CVP) and unique positioning for motorcycle and authored the growth strategy for the 2-wheel segment garnering local and international recognitions including Asia-Pacific Stevie Awards for Outstanding Innovation on Customer Service
  • Launched the Shell Philippines' retail fuels business in e-commerce market in partnership with Lazada, a pioneer in local fuels industry
  • Collaborated with sales teams to deliver operational excellence on product launches, promotions and pricing strategies
  • Developed partnerships with OEMs and influencers in relevant industries to promote the brand's message through strategic channels making Shell V-Power the most preferred fuels in the country for 3 consecutive years

Retail Territory Manager

Shell
Bicol, Davao, Metro Manila
01.2014 - 09.2019
  • Managed a network of more than 120 retail stations across the Philippines increasing profitability by at least +10%
  • Recruited new and developed strong partners to support network expansion plans with multiple retailers under my territory awarded as Gold and Country Retailers of the Year
  • Led targeted campaigns designed to reach specific customer segments in the territory through local promotions, strategic pricing, and retailer development programs delivering double-digit growth on fuels volume and premium penetration
  • Delivered $1.2M worth of Continuous Improvement (CI) projects to achieve Lean Six Sigma Yellow & Green Belt certifications
  • Recognized as Country Territory Manager of the Year and a two-time Crystal Awardee (the highest recognition given to the best frontline staff) for exemplary sales and top operational excellence performance in the country

Product Supply Planner

Mondelēz International
Metro Manila
10.2012 - 12.2013
  • Strengthened demand forecasting and supply planning strategies to ensure optimal stock levels for both Biscuits and Confectionary categories looking after iconic snacking brands including Oreo, Chips Ahoy, Toblerone, and Cadbury
  • Built strategic partnership and enhanced performance management process with manufacturing plants in Malaysia, Indonesia, Thailand, and Switzerland which delivered effective production planning and improved demand forecast accuracy
  • Identified potential risks in the supply chain and spearheaded continuous improvement (CI) projects to streamline end-to-end inventory management from port clearance, stock transfers, and distribution to accounts and retail outlets

Graduate Management Trainee

Mondelēz International
Metro Manila
10.2011 - 09.2012
  • 18-month accelerated talent development program for future corporate leaders providing cross-functional exposure and management programs
  • Provided insights and identified improvement opportunities with senior management through value-add projects across stints in Sales & Distributor Development, Marketing & Consumer Insights, Research & Development, and Integrated Supply Chain

Cadet Engineer Intern

MERALCO
Metro Manila
04.2011 - 04.2011
  • Designed the system and user interface for the launch of pre-paid electricity services of the largest local electric distribution company
  • This opened the market allowing flexibility on managing utilities expenses supporting Filipino families in marginalized communities with limited disposal income.

Industrial Engineer Intern

DHL Express
Metro Manila
01.2011 - 03.2011
  • Developed service process improvement solutions through Time and Motion study removing bottlenecks and reducing the total end-to-end cycle time from airport hub sorting to customer delivery of both local and international parcels.

Education

BS Industrial Management Engineering Minor in Service Management -

De La Salle University
Metro Manila, Philippines

Technological and Intercultural Exchange Program -

Tokyo Institute of Technology
Tokyo, Japan

High School Diploma for Advanced Science and Mathematics Program -

Philippine Science High School
Metro Manila Philippines

Skills

  • Retail Site Operations
  • Territory & Distribution Management
  • Sales & Negotiation
  • Service Design
  • Business Development & Category Management
  • Brand Management
  • Strategic Marketing
  • Pricing Science & Elasticity
  • Integrated Marketing Communications
  • Project Management

Certification

  • Certified Professional Marketer, Passed the certification as professional status issued by Philippine Marketing Association for attaining competent level of academic and practical understanding of marketing in the Philippines
  • Certified Lean Six Sigma Green & Yellow Belt, Awarded for mastering principles of Six Sigma and implementing continuous improvement projects for Shell
  • Asia-Pacific Stevie Award, Silver Stevie Winner under the category Innovation in Customer Service Management, Planning & Practice for elevating customer experience for motorcycle riders in the Philippines

Timeline

Regional Head of Retail Sales & Operations

Shell
07.2021 - Current

Fuels Brand Manager

Shell
10.2019 - 07.2021

Retail Territory Manager

Shell
01.2014 - 09.2019

Product Supply Planner

Mondelēz International
10.2012 - 12.2013

Graduate Management Trainee

Mondelēz International
10.2011 - 09.2012

Cadet Engineer Intern

MERALCO
04.2011 - 04.2011

Industrial Engineer Intern

DHL Express
01.2011 - 03.2011

BS Industrial Management Engineering Minor in Service Management -

De La Salle University

Technological and Intercultural Exchange Program -

Tokyo Institute of Technology

High School Diploma for Advanced Science and Mathematics Program -

Philippine Science High School

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