Jericho Capacillo

I am a highly determined, diligent, and motivated college graduate who hopes to build a career in marketing.

I am looking for opportunities to apply all the relevant learnings I have from my Integrated Marketing Communications (IMC) course in UA&P. I want to showcase my strategic and creative thinking capabilities and collaborate with cross-functional teams in executing
projects to accomplish crucial deadlines and business objectives.

During my college years, I primarily excelled in projects centered around crafting Integrated Marketing Communication strategies and plans for brands we tackled during my majors. Here are the top five marketing projects that I presented where I received outstanding grades:

1. GrabFood Indie Eats Presentation ‐ IMC Cases and Application, 2023
2. UnionBank Presentation ‐ IMC Cases and Application, 2023
3. Crocs Presentation ‐ IMC Principles and Practice, 2022
4. Caritas Manila Presentation ‐ Advertising Management, 2022
5. Francis Libiran Presentation ‐ Digital Marketing, 2022

Out of the numerous student organizations in UA&P that I joined and participated in, only two truly captivated my interest and honed my skills and talents: ViARE and Communitas.

ViARE

• Org Description:
  A student organization that is committed to fostering an appreciation for theatre arts at UA&P.
• Role:
  In 2019, I joined ViARE as a member of the Sponsorship, Finance, and Marketing committees. Within the Sponsorship and Finance committee, my responsibilities included securing sponsorships for college theatre events, forecasting budget projections for upcoming projects, and overseeing sales revenues for fundraising events. In the Marketing committee, I primarily focused on creating promotional materials for
  social media announcements about upcoming theatre productions as well as developing graphic design concepts for future projects. In 2021, I assumed head of the Sponsorship and Finance committee at ViARE. In this capacity, I was tasked to supervise sponsorship‐related duties for all ViARE members while managing financial related activities. A notable contribution during my tenure as committee head was the introduction of the "sponsorship primer" ‐ a pitch deck detailing the sponsorship benefits and opportunities for upcoming theatre productions, replacing the traditional method of sending sponsorship letters.
  

Communitas

• Org Description:
  An academic organization at UA&P that is focused on nurturing well‐rounded, professional communicators who aspire to become future media and marketing practitioners.
• Role:
  In 2022, I became a member of the HR committee at Communitas. My role involved contributing ideas for member engagement activities during general assemblies as well as serving as an usher for various marketing and media events in UA&P.

Photography

I love taking photos of things that scream adventure like unique foods or breathtaking tourist attractions. I usually use my phone to take picture but I also use a Fujifilm disposable camera,

Photo Editing

I love editing my photos that I took a picture of when I want to post in social media. I use either Snapseed or CyberLink PhotoDirector 365 to communicate the visual message to my friends in social media.

Anime

I love watching anime shows or movies to unwind from a stressful day.

Video Games

I love playing Genshin Impact and Mobile Legends to unwind from a stressful day.