JEFERSON CRUZ
CITY OF DASMARIÑAS,Cavite
Summary
Strategic Chief Growth Officer with 18 years of experience driving B2B sales and commercial transformation across SaaS, telecommunications, fintech, and digital commerce. Balances revenue growth with margin control and operational efficiency, structuring partnerships that enhance enterprise value. Leads consultative selling and C-level negotiations, fostering key account expansion. Aligns teams around clear commercial priorities to optimise sales channels and improve long-term business resilience.
Overview
21
21
years of professional experience
Work History
Chief Growth Officer
RUSH TECHNOLOGIES
Taguig
07.2026 - Current
- Formulate and execute a corporate growth strategy centered on core product adoption, strategic partner expansion, and operational scaling to capture high-value enterprise market share.
- Manage commercial P&L performance, driving +28% YoY growth in Gross Revenue and a +75% YoY surge in Net Service Revenue by optimizing service delivery costs and direct payouts.
- Improve overall Net Service Revenue (NSR) margin ratio by +20 percentage points YoY, optimizing operational efficiency and accelerating the trajectory toward EBITDA break-even.
- Built strategic distribution partnerships with telecommunications operators, digital agencies, and technology ecosystem partners, scaling acquisition channels while maintaining headcount efficiency.
- Transitioned custom development work into reusable software modules and AI-assisted workflows, enhancing delivery speed and increasing gross margins across enterprise projects.
Chief Commercial Officer (CCO)
RUSH TECHNOLOGIES
Taguig
04.2021 - 07.2026
- Shifted revenue dependency away from volatile low-margin eStore models toward high-margin recurring SaaS subscriptions (+179% MRR growth).
- Directed nationwide B2B sales and partner distribution, scaling platforms for millions of consumer transactions across retail and QSR networks.
- Segmented market accounts to drive targeted consultative sales motions for tier-1 enterprise clients (e.g., Unilever, Shakey's).
- Championed integrations (OCR receipts, POS API connectors) for key regional chains, defending market share against incumbents.
- Introduced standardized onboarding templates and self-serve activation capabilities, reducing friction in merchant acquisition.
Head of Customer Success
RUSH TECHNOLOGIES
Taguig
08.2020 - 03.2021
- Standardised merchant onboarding processes to reduce account churn and enhance client time-to-value.
- Collaborated with Product and Engineering leadership to integrate enterprise client feedback into essential platform feature enhancements.
- Conducted regular review meetings with clients, assessing service performance and aligning future objectives.
- Assessed customer plans for growth yearly to keep clients on successful paths and encourage renewed organisational agreements yearly.
- Crafted personalised customer success plans, setting clear goals and milestones for client engagements.
Senior Business Development Manager
GLOBE TELECOM
Taguig
04.2018 - 07.2020
- Cultivated strategic corporate relationships, successfully closing complex multi-year enterprise technology deals.
- Spearheaded consultative solution sales and account strategy for Globe's enterprise portfolio (IoT, Cloud, Managed Services, and Digital Solutions).
- Negotiated contracts with new clients, securing profitable agreements and expanding client base.
- Closed long-term agreements through skilful negotiation.
- Oversaw portfolio of key accounts, driving customer satisfaction and fostering loyalty.
- Collaborated with product development teams to ensure offerings met market needs and expectations.
- Maintained excellent client relationships by providing excellent and attentive after-sales support.
Business Development Manager
YONDU, INC. (Deployed to Globe Telecom)
Taguig
07.2017 - 04.2018
- Validated market positioning, generated early customer demand, and built new revenue streams for a newly launched digital product line at Globe Telecom.
- Managed B2B sales pipelines and executed go-to-market strategies for custom software development and corporate technology integrations to drive client engagement and revenue growth.
- Developed business plans to establish revenue and growth.
- Closed long-term agreements through skilful negotiation.
- Created short-term and long-term goals for business team to achieve objectives.
Account Manager
JK TECHNOLOGY PTE LTD
03.2015 - 04.2017
- Managed regional corporate IT client portfolios, facilitated enterprise hardware procurement, and coordinated technology service renewals to ensure client satisfaction and continuity of service.
- Managed portfolio of key accounts, fostering long-term relationships through regular, strategic communication.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Resolved client issues promptly, maintaining high levels of satisfaction and loyalty.
Business Development Manager
Online Ecommerce Pte Ltd
, Singapore
01.2014 - 01.2015
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Negotiated contracts with new clients, securing profitable deals and expanding the company's client base.
- Closed long-term agreements through skilful negotiation.
- Managed escalated client enquiries with exceptional professionalism and enthusiasm to maintain trust and reliability.
Sales Trainer & Senior Account Lead
PROMEDIA DIRECTORIES PTE LTD
03.2010 - 05.2014
- Trained consultative sales teams in B2B client acquisition strategies across digital and traditional media, enhancing overall sales effectiveness.
- Analysed individual and team sales performance data to identify areas for improvement and tailored training accordingly.
- Provided on-the-job coaching to sales representatives, offering immediate advice and guidance during customer interactions.
- Conducted motivational sessions, elevating sales team morale and promoting a competitive, high-performance culture.
- Designed and facilitated engaging training sessions for new employees, emphasising adherence to company policies and procedures.
Workforce / MIS Executive
Aditya Birla Minacs
01.2008 - 01.2010
- Developed successful strategies and policies, meeting organisational needs and implementing improvements.
- Established company targets based on previous performance and predicted forecasts.
- Monitored operations to keep processes aligned with targets and matching forecasts.
- Reviewed reports, recommendations and requests from subordinate leadership.
- Reported successes, failures and new plans to governing body to guide decision-making.
Customer Service Representative
TeleTech
01.2006 - 01.2007
- Maximised customer satisfaction by resolving service issues promptly.
- Managed inbound customer service calls, efficiently resolving queries and complaints to uphold satisfaction levels.
- Resolved customer service enquiries efficiently and accurately.
- Provided support for product-related questions, feedback and complaints.
Education
Bachelor of Science - BS Nursing
Far Eastern University
Manila01-2006
Skills
Executive P&L Management:
Revenue Growth vs OPEX Balance, Margin Expansion, EBITDA Path Planning, Unit Economics (CAC:LTV, NRR)
Corporate Strategy:
Strategy-to-Execution Mapping, OKR Cascading, Resource Allocation, Commercial Realignment
Enterprise Sales Growth:
- Consultative Solution Selling, C-Level Advisory, Key Account Expansion, High-Value Contract Negotiations
Ecosystem Alliances:
Channel Partner Networks, Co-Selling Models, Platform Integrations, Reseller Enablementnt
Data-Driven Decision Making
Core Competencies
Websites, Portfolios, Profiles
linkedin.com/in/jeferson-cruz-47a4a078
Core Competencies
- Executive P&L Management: Revenue Growth vs. OPEX Balance, Margin Expansion, EBITDA Path Planning, Unit Economics (CAC:LTV, NRR)
- Corporate Strategy: Strategy-to-Execution Mapping, OKR Cascading, Resource Allocation, Commercial Realignment
- Enterprise Sales Growth: Consultative Solution Selling, C-Level Advisory, Key Account Expansion, High-Value Contract Negotiations
- Ecosystem Alliances: Channel Partner Networks, Co-Selling Models, Platform Integrations, Reseller Enablement
Accomplishments
Asia Top-Performing Admired Business Leaders, 2024
Issued by Inspirezones.com · Feb 2024
Associated with RUSH | Loyalty and eCommerce
Top 10 Chief Commercial Officers in the Philippines - 2023
Issued by CEO Insights Asia
Associated with RUSH | Loyalty and eCommerce
5x Gold Stevie® Award Winner (2023–2026): Supported company recognition for innovation in B2B digital products and commercial services.
Timeline
Chief Growth Officer
RUSH TECHNOLOGIES
07.2026 - Current
Chief Commercial Officer (CCO)
RUSH TECHNOLOGIES
04.2021 - 07.2026
Head of Customer Success
RUSH TECHNOLOGIES
08.2020 - 03.2021
Senior Business Development Manager
GLOBE TELECOM
04.2018 - 07.2020
Business Development Manager
YONDU, INC. (Deployed to Globe Telecom)
07.2017 - 04.2018
Account Manager
JK TECHNOLOGY PTE LTD
03.2015 - 04.2017
Business Development Manager
Online Ecommerce Pte Ltd
01.2014 - 01.2015
Sales Trainer & Senior Account Lead
PROMEDIA DIRECTORIES PTE LTD
03.2010 - 05.2014
Workforce / MIS Executive
Aditya Birla Minacs
01.2008 - 01.2010
Customer Service Representative
TeleTech
01.2006 - 01.2007
Bachelor of Science - BS Nursing
Far Eastern University