Jazelin Grace Abella- De Los Santos
Product Manager
B7 L20 Andrew St. Metro Royale 1, Burgos,Rodriguez, Rizal ,Region 04A
Summary
Diligent Product Manager offering 9 years of industry success, including product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch ability.
Overview
6
6
years of post-secondary education
12
12
years of professional experience
Work History
Product Manager
Macropharma Corp.
Taytay, Rizal, Region 04A
07.2020 - Current
- Currently handling 12 products under Nutrition, Cardiology and Gastroenterology Division
- List of Products:
- 1. Renodiet HP ( High Protein Milk for Dialysis Patient)
- 2. Nephromin ( Ketoanalogue+ Essential Amino Acid)
- 3. Celemin Nephro 7 % ( Amino Acid 7%)
- 4. Lomoh 40 mg and 80 mg ( Enoxaparin Sodium)
- 5. Lipend 20 mg ( Atorvastatin)
- 6. Teli 40 mg and 80 mg ( Telmisartan)
- 7.Hespadin ( Diosmin + Hesperidin)
- 8. Clotisprin ( Clopidogrel + Aspirin)
- 9.Rabesta 20 mg ( Rabeprazole Sodium)
- 10.Rapzol ( Rabeprazole Sodium)
- 11. Ciroze ( S-Adenosyl L- Methionine)
- 12. Aminoleban ( Amino Acid Soulution 8%)
- Managing 63 Medical Sales Representatives and 10 District Managers nationwide
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Directed planning, budgeting, vendor selection and quality assurance efforts.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Set goals, formalized policies and enforced operational standards to maximize team performance and keep project on-task to achieve beyond 100 % targets.
- Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
- Boosted customer base penetration 93 % by devising creative promotional approaches.
Assistant Product Manager
Macropharma Corp.
Doña Julia Vargas Avenue, Ortigas, Pasig,City, NCR
07.2015 - 07.2020
- Managed cross-functional teams to commercialize new products and drive improvements.
- Led category, brand, competitive and promotional analyses to identify trends leading to key consumer conclusions and implications on marketing strategy.
- Developed creative briefs for new products and marketing tactics in collaboration with package design team, consumer marketing and outside agencies.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
Product Specialist
Kalbe International
Makati, METRO MANILA
01.2015 - 07.2015
Product Specialist
Zuellig Pharma Corp.
Parañaque City, METRO MANILA
03.2014 - 12.2014
Territory Manager
Elife Pharma Inc.
Pasig City, METRO MANILA
04.2012 - 12.2012
Clinic Nurse
Dr. Manuel Novenario Plastic Surgery Clinic
Lucena City, Quezon, Province
05.2010 - 12.2012
Sales Associate
United American Pharmaceuticals ( UAP-Unilab)
Mandaluyong , METRO MANILA
01.2012 - 04.2012
Sales Supervisor
Artwork Inc.
Lucena City, Quezon, Province
05.2006 - 04.2007
Education
Bachelor of Science - Nursing
St. Anne College of The Pacific
Lucena City, Quezon Province 06.2004 - 04.2010
Skills
Product development
Business planning
Brand building
Business Development
Strategic planning
Market Analysis
Market Positioning
Research and trend analysis
Timeline
Product Manager
Macropharma Corp.
07.2020 - Current
Assistant Product Manager
Macropharma Corp.
07.2015 - 07.2020
Product Specialist
Kalbe International
01.2015 - 07.2015
Product Specialist
Zuellig Pharma Corp.
03.2014 - 12.2014
Territory Manager
Elife Pharma Inc.
04.2012 - 12.2012
Sales Associate
United American Pharmaceuticals ( UAP-Unilab)
01.2012 - 04.2012
Clinic Nurse
Dr. Manuel Novenario Plastic Surgery Clinic
05.2010 - 12.2012
Sales Supervisor
Artwork Inc.
05.2006 - 04.2007
Bachelor of Science - Nursing
St. Anne College of The Pacific
06.2004 - 04.2010