
Strategic CSR, PR, and employee engagement leader with more than a decade of proven experience designing and implementing high-impact campaigns across corporate, NGO, and media sectors in Southeast Asia. Proven expertise in CSR strategy and development, crisis communications, and stakeholder engagement, with a track record of mobilizing millions in fundraising, leading nationwide advocacy campaigns, and building multi-sector partnerships that drive both community and organizational success. Adept at combining creativity and strategy to connect purpose with performance, strengthen corporate reputation, and deliver measurable results.
• Elevated Employee Engagement by 30% - Increased staff satisfaction by 20% through wellness initiatives, recognition programs, and company-wide events.
• Supervised HR and Administrative Functions - streamlined processes and workflows on visa management, procurement, inventory, onboarding, and engagement activities for a multicultural workforce.
• Produced 50+ Corporate Communication Materials - Developed internal communications, Corporate AVPs, scripts, speeches, and news articles that strengthened employee branding and external messaging.
• Executed High-Profile Sustainable CSR Events - Led Leadsurf CSR activities with employee participation rates of 70%-90% and raised millions for the Department of Education, World Vision Philippines, Philippine Red Cross, Jollibee Group Foundation, and Globe Bridging Communities.
• Created High-Impact Digital Content - Developed online materials, behind-the-scenes features, and promotional videos for ABS-CBN reality TV programs, including The Voice of the Philippines, The Biggest Loser, and Pinoy Big Brother ALL IN, reaching an estimated 8–10 million combined viewers across TV and digital platforms.
• Increased Audience Engagement by 30% - Crafted compelling, shareable content for social media channels, generating higher interaction rates and expanding the network's online community by over 200,000 followers during the project period.
• Achieved Real-Time Event Coverage - Produced and published multimedia content from press conferences, trade shows, music launches, and movie premieres within hours, maintaining audience excitement and relevance.
• Fortified Media Visibility and Advocacy Reach - Managed media relations and co-organized WOW Basketball Unity Game with PBA Icons, National Bible Week, and MTBO Bible Run 2, engaging over 10,000 participants to support the causes.
• Maximized Media and Institutional Partnerships - Established collaborations with media organizations, CBCP, government agencies, churches, and event partners to strengthen Bible distribution and advocacy campaigns nationwide.
• Improved Public Engagement by 45% - Conducted media rounds and produced press releases, newsletters, and multimedia content that boosted participation in community outreach programs.
• Launched Digital Communication Platforms - Created and managed official Facebook, Twitter, and YouTube accounts, which became primary sources of updates during events and emergencies.
• Raised Regional Brand Visibility and Sales by 35% - Partnered with LGUs, industry institutions, media outlets, and local dealers to execute marketing campaigns and merchandising strategies across Luzon, making Mariwasa the preferred brand of choice.
• Solidified Dealer and Retail Network Engagement - Developed marketing collaterals and in-store promotional strategies that increased dealer sales inquiries by 30% within six months.
• Performed Nationwide PR Coverage - Organized press conferences and partnered with ABS-CBN with movie brand intrusion to strengthen and expand brand awareness in key markets.
• Advanced Educational Access - Administered SCG: Sharing the Dreams scholarship program, providing educational support to 300 scholars in Metro Manila.
• Key Role in Crisis Communications - Collaborated with the Chairman, Secretary General, and Communications Manager during national calamities to implement strategic communications, delivering timely media updates, donor messages, and public advisories that reached millions nationwide.
• Heightened Public and Media Engagement through EDUTAINMENT Campaigns - Boosted public and media engagement by co-organizing creative initiatives such as I Move. I Give. I Love. Inspirational album project with ABS-CBN, and the Shop and Share celebrity auction with Angel Locsin and Anne Curtis, blending advocacy education and entertainment to raise funds and promote humanitarian efforts.
• Promoted a Call to Action During Disasters - Created compelling content for the official website (www.redcross.org.ph) and managed social media platforms (Facebook, Twitter, and YouTube), leveraging celebrity, private sector, and public involvement to support donation drives and volunteer sign-ups during typhoons and calamities.
• Recognized for Excellence - Received Service and Excellence Award (2010) for outstanding humanitarian communications, and 2nd place winner for 2-minute digital film exhibited by Hungarian Red Cross in Budapest, Hungary.
EVERY NATION PHILIPPINES
Life Coach and Missionary Work, 2013 - Present
PHILIPPINE RED CROSS
Volunteer, 2011 - Present
PHILIPPINE MARKETING ASSOCIATION
Member, 2002 - 2006