Jeanne Marie "Jari" Ocampo

Associate (Jan 2023-Present)

• Led multiple pilot programs for all feature upgrades/rollouts and new advertising tools of the platform, with pilot groups of up to 50,000+ sellers. Collaborated with various local and regional teams for total rollouts- from product requirement gathering, to UATs, go-to-market planning, and performance monitoring. Interfaced with various sellers, brands, and digital marketing agencies to pitch, guide executions, and regular performance reviews.
• Served as the sole Product Specialist for total Philippines across Lazada’s suite of in-house advertising tools, supporting a team of 20 dedicated PICs and 250 account managers with regards to digital advertising optimization and troubleshooting. Regularly generated performance reports and reported to local top management and regional counterparts on product launch progress, revenue performance, and other key metrics.
• Spearheaded incentive programs and product marketing programs reaching 100,000+ sellers monthly to drive up product usage and advertising revenue, resulting in an average of 15% MoM growth in advertising revenue and 3% MoM growth in active users.

Senior Analyst (Jan 2022-Dec 2022)

• Led the rollout of Meta advertising tool integration on Lazada Seller Center to 1,000+ brands and sellers, securing the highest usage rate and advertising revenue across Lazada Southeast Asia.
• Successfully enhanced awareness and utilization of advertising tools through strategic educational initiatives, including webinars, mass pitches, and comprehensive guide materials. Orchestrated effective CRM campaigns to drive engagement. Fostered cross-functional collaboration with teams such as Affiliate Marketing, Regional Tech, and key stakeholders, resulting in synergistic efforts for impactful outcomes.
• Conducted comprehensive training sessions for 100 colleagues, covering the background, usage, pitching, and upselling of Lazada's in-house advertising solutions.

Analyst (Jan 2021-Dec 2021)

• Led the monetization of banner slots in high-traffic modules within the Lazada app, leading to 1M-1.5M additional impressions for brands who avail of paid in-app placement packages.
• Established industry benchmarks, crafted best practices, and developed educational materials for the effective utilization of Sponsored Solutions, benefiting over 100,000 brands and sellers.
• Strategically executed targeted CRM campaigns across diverse partner segments, achieving an average of 3x performance uplift for focus brands and sellers.

Analyst (Aug 2020-Dec 2020)

• Developed impactful educational materials and spearheaded large-scale seller training sessions, driving increased adoption of advertising tools among 100,000+ brands and sellers on the platform.
• Trained internal and external parties on how to use and optimize new advertising tools launched in order to maximize marketing investment and boost ROAS. Resulted in a 2x uplift on ROAS for best-in-class brands and sellers.

Analyst (Sept 2019-Aug 2020)

• Trained brands to use various advertising tools, interpret reports and optimize campaigns. Served as the main point of contact for global brands such as Nestle, Wyeth, Havaianas, SM, Universal Robina Corporation for all Marketing Solutions concerns (ex. Facebook Collaborative Ads, in-app campaigns, monetized Search).
• Provided support for always-on and tactical efforts of brands & sellers to drive traffic to the platform, resulting in up to 40% of campaign revenue being attributable to their digital ads.

• Supported the Business Analytics team in key day-to-day activities such as report generation & management, strategy steering, project execution, traffic analysis, sales & planning for consumer engagement tools.

• Studied Project Management training modules, underwent online training for the utilization of OnBase Unity Forms
• Designed workflows and accompanying online forms for OnBase integration
• Designed and improved workflows in order to standardize and automate university processes using OnBase electronic content management and workflow SaaS applications.