Janna Mille Pascual
Digital Marketing & Brand Manager
Mandaluyong
Summary
Developed skills in fast-paced marketing environment, focusing on strategic planning and client engagement. Seeking to transition into new field where these skills can drive innovation and growth. Capable of creating impactful strategies and fostering strong client relationships.
Overview
2
2
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
1
1
Language
Work History
Marketing Consultant
2Foodie Ventures
06.2023 - 03.2024
- Boosted sales performance through engaging promotional materials and targeted advertising.
- Increased brand awareness by executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Delivered insightful data analysis and reporting to demonstrate campaign success and areas for improvement.
- Conducted market research to identify trends and inform strategic decisions.
- Implemented creative solutions to address unique client challenges.
- Improved client retention through personalized marketing solutions.
- Refined marketing strategies using customer feedback loops.
- Identified new opportunities through market research.
Project Officer
Realme Philippines
04.2023 - 06.2023
- Monitored project progress, identified and resolved issues, and mitigated risks to ensure successful outcomes.
- Collaborated with cross-functional teams to align objectives, requirements, and execution strategies.
- Tracked project performance and analyzed data to identify areas for improvement.
- Implemented quality control measures to minimize errors and maintain high standards throughout the project lifecycle.
- Managed relationships with external vendors, agencies, and partners to ensure high-quality, on-time deliverables.
- Scheduled and facilitated stakeholder meetings to align deliverables, resolve conflicts, and improve coordination.
- Conducted post-project evaluations to assess success and drive continuous improvement.
- Identified and implemented process improvements to enhance efficiency and effectiveness.
- Ensured brand consistency across platforms by coordinating with internal teams and external partners.
- Stayed updated with industry trends, sharing insights to optimize marketing strategies.
Integrated Marketing Communication Officer
realme Philippines
10.2022 - 04.2023
- Oversees brand campaigns and executes marketing initiatives, ensuring message alignment across internal and external communications.
- Identifies target audiences and tailors messaging to drive engagement and optimize campaign performance.
- Develops content strategies and marketing plans to maximize audience reach and brand visibility.
- Conducts competitor analysis and provides strategic recommendations for campaign improvements.
- Collects and analyzes customer feedback to refine marketing strategies and enhance customer experience.
- Compiles and presents data-driven reports with actionable insights for brand growth and optimization.
- Manages marketing calendars and leads alignment discussions with the team.
- Collaborates with cross-functional teams to execute projects and analyze campaign data.
- Evaluates product data to identify new marketing opportunities and improve brand positioning.
- Reviews marketing materials and messaging to ensure consistency across all channels.
- Develops brand guidelines and messaging for new initiatives to maintain a cohesive brand identity.
- Conducts website audits to improve user experience and optimize digital performance.
- Ensures brand compliance through in-store visits and implements corrective actions as needed.
- Develops content plans for partnership events and supports campaign execution in collaboration with internal and external teams.
Social Media Trainee
realme Philippines
06.2022 - 10.2022
- Manages social media pages for three distinct brands, ensuring consistency with brand strategy.
- Creates engaging content for campaigns, events, and product launches.
- Develops compelling captions to drive engagement and build brand loyalty.
- Identifies brand growth opportunities using data analysis and market insights.
- Generates weekly performance reports with actionable insights for optimization.
- Executes e-commerce campaigns to drive sales and revenue.
- Manages comments and customer inquiries, providing prompt assistance.
- Supports brand projects by coordinating with external partners.
- Compiled and analyzed feedback from customer surveys to guide improvements in service delivery.
- Collected, arranged, and input information into database system.
Education
Bachelor of Science - Tourism Management
Colegio De San Juan De Letran
Manila 06.2015 - 05.2022
Skills
- Brand Messaging & Strategy Development
- Campaign Development
- Social Media & Influencer Marketing
- Competitive Analysis
- Project Management
Certification
Digital Marketing for Entrepreneurs - UP
Timeline
Digital Marketing for Entrepreneurs - UP
02-2025
Introduction to Marketing – University of Pennsylvania (Coursera)
04-2024
English Communication for Business – HEAC
10-2023
Marketing Consultant
2Foodie Ventures
06.2023 - 03.2024
Project Officer
Realme Philippines
04.2023 - 06.2023
Integrated Marketing Communication Officer
realme Philippines
10.2022 - 04.2023
Personality Development – Fundamental Program – John Robert Powers
06-2022
Social Media Trainee
realme Philippines
06.2022 - 10.2022
Business English Development Program – American English Skills Development Center, Inc.
05-2022
15-Hour Virtual Assistant & Social Media Marketing Course
12-2021
Bachelor of Science - Tourism Management
Colegio De San Juan De Letran
06.2015 - 05.2022
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