Summary
Skills
Work History
Education
Overview
Hi, I’m

Janine Mae Aliño

Neurodivergent Business Consultant
Janine Mae Aliño

Summary

Purpose-driven business consultant with expertise in digital marketing, events, business development, and process improvement.


Combining a unique collection of experiences with a neurodivergent perspective and an unquenchable desire to learn, I leverage my extensive skill set to deliver exceptional results.

Skills

Advertising

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Work History

Bizninja Business Support Services

Chief Business Champion
03.2020 - Current

Job overview

  • I founded Bizninja Business Support Services to allow me to work closely with resonant clients to analyze their business operations, identify areas for improvement, and develop strategic solutions to drive growth and achieve business objectives with a neurospicy kick
  • A key contributor in launching a new small business in the food & beverage industry for a client during the pandemic: Spearheaded a pivotal rebrand after client experienced a franchising fallout - set up operations, performed R&D to create new recipes and develop a new menu and new product line, trained staff, devised a clear organizational structure in order to establish proper boundaries and roles among different stakeholders
  • Expanded opportunities for a US professional undergoing major life and career changes by revamping their CV, setting up an online presence for them by creating & optimizing their LinkedIn profile, and providing training materials to enhance their current skill set
  • Created and enriched business proposal & documents for an executive in the BPO industry, helping to convert leads into high-ticket clients
  • Conduct thorough business assessments: Collaborate with clients to understand their goals, challenges, and opportunities
  • Analyze their current business processes, marketing strategies, and operational systems to identify areas for improvement
  • Develop customized solutions: Develop tailored strategies and recommendations
  • Present findings to clients and provide actionable insights to drive positive change
  • Implement strategic initiatives: Work closely with clients to implement recommended strategies and initiatives
  • Provide guidance and support throughout the implementation process, ensuring effective execution and measurable results
  • Digital Marketing: Developing digital marketing campaigns, optimizing online presence, and utilizing analytics to track and measure performance
  • Business Development: Assist clients in identifying new business opportunities, forging strategic partnerships, and expanding their customer base
  • Provide guidance on market trends, competitive analysis, and innovative approaches to drive business growth
  • Streamline processes and improve efficiency: Identify opportunities for process improvement within clients' organizations
  • Analyze workflows, streamline operations, put together a tech stack that works for the business and implement efficient systems to enhance productivity and maximize operations budget
  • Training & Support: Educate clients on best practices, emerging trends, and industry insights relevant to their business goals
  • Deliver training sessions and workshops to enhance their business acumen and foster professional development.

Passion Maps
New South Wales

Business Development & Marketing Consultant
09.2018 - 09.2021

Job overview

  • My primary role in the company was driving the growth and expansion of Passion Maps programs and services, while promoting the organization's mission and values
  • Successfully launched a new limited series show or collaborative podcast through a partnership with a resonant partner & influencer in the industry, expanding global reach and establishing thought leadership
  • Increased turnout/conversion by 240% for one of our main international events called the Global Passion Bombora, where people from different countries gather for a week-long retreat
  • Contributed data & insights allowing for the development of an early iteration of the Passion Maps app
  • Increased efficiency and internal process flow by improving the company's tech stack, providing training & creating manuals, and working closely with team members to determine and eliminate bottlenecks
  • Provided clarity and strategic alignment by creating a business plan and coordinating with the team on its execution
  • Assisted in the implementation of a client's business plan by creating an action plan and translating it onto an Airtable database
  • The action plan helped team members understand the goals better and how each task, project, and initiative was connected to major milestones and aligned with the big business goals
  • The Airtable database made it easy for team members to track progress and stay on schedule
  • The database also allowed the CEO and the business manager to see how the workload is distributed among team members
  • Business Development: Identified and pursued new business opportunities to expand the reach and impact of Passion Maps programs
  • Built strategic partnerships with organizations aligned with our mission and explored collaborations to support program growth and sustainability
  • Program Evaluation: Conducted assessments of Passion Maps programs to ensure their effectiveness and impact
  • Continuously improved program delivery and outcomes based on client feedback and evaluation results
  • Course & Program Development: Worked closely with the CEO &
  • Founder to develop new programs for a diverse range of clients and structure training and accreditation courses for facilitators & coaches in training
  • Market Research and Analysis: Conducted market research to identify target industries, audiences, and trends
  • Analyzed competitive landscape, market dynamics, and customer insights to inform business development strategies and enhance program offerings
  • Marketing Strategy: Developed and implemented comprehensive marketing strategies to raise awareness of Passion Maps programs
  • Utilized various marketing channels, including digital marketing, content creation, social media, and events, to engage target audiences and drive program enrollment
  • Brand Management: Ensured consistent brand messaging and visual identity across all marketing collateral and communications
  • Maintained brand guidelines and oversee the creation of marketing materials, ensuring they reflect the essence of Passion Maps
  • Collaboration and Cross-functional Support: Collaborated with internal & external stakeholders and contributors, including program facilitators and consultants, to align business development and marketing efforts with program objectives
  • Provided support and guidance to colleagues as needed
  • Facilitated online events, workshops, and executive meetings.

Delonix Marketing Corporation
Cebu City

Social Media Marketing Specialist
09.2018 - 03.2020

Job overview

  • My primary responsibility in this role was developing and executing social media strategies for our clients, helping them establish and grow their online presence across various platforms
  • Consistently received excellent feedback and scores on regular evaluations from assigned client, and showed up when help was requested in areas outside of social media marketing
  • Performed the first digital marketing audit for a client who has been running their small business for a significant amount of time
  • Thoroughly analyzed key business areas based on data insights and presented a detailed digital marketing strategy for business growth
  • Social media strategy: Collaborated with clients to understand their social media goals and target audience
  • Developed comprehensive social media strategies that align with their brand identity and business objectives
  • Content creation: Created engaging and compelling content for social media platforms
  • Photo & video editing
  • Community management: Monitored and responded to comments, messages, and inquiries on social media platforms
  • Engaged with followers and built a strong online community, fostering positive relationships and brand loyalty
  • Analytics and Reporting: Tracked and analyzed social media performance using various analytics tools
  • Provided regular reports to clients, highlighting key metrics, trends, and insights
  • Used data-driven insights to refine strategies and improve results
  • Trend tracking: Stayed up to date with the latest trends, tools, and best practices in social media marketing
  • Continuously explored new platforms and features to leverage for client campaigns
  • Client Communication: Communicated regularly with clients to provide updates, gather feedback, and ensure alignment with their goals
  • Proactively suggested new ideas and strategies to enhance their social media presence.

Resorts World Manila, Traveller's International Hotel Group
Pasay City

Promotions and Events Officer
10.2016 - 11.2017

Job overview

  • My primary responsibility in this role was the conceptualization, planning, coordination, and execution of promotions and events to drive customer engagement and enhance the overall gaming experience at gaming facilities for VIPs
  • Worked closely with other departments such as Purchasing & Procurement team, Security, Finance, Data Analytics, HR, and Business Development to ensure deliverables are met and all areas of the event have been covered for a successful run
  • Consistently achieved & surpassed ROI targets for gaming marketing activities while respecting allocated budget: Generated 7-digit revenue and maintained profit margins above 20% monthly, directly attributed to promotional events I produced with my team
  • Promotions Planning and Execution: Developed and implemented innovative promotional campaigns to attract new customers and retain existing ones
  • Coordinated with internal departments and external vendors to execute promotions effectively, ensuring compliance with gaming regulations and company policies
  • Volunteered to be part of the response team after the Resorts World Manila attack
  • Visited and talked to victims and their families to provide emotional support and information
  • Helped manage the situation by ensuring that victims and their families received fair compensation
  • Event Management: Planned and executed exciting gaming events, including tournaments, theme nights, and special gaming promotions
  • Coordinated logistics, secured necessary resources, and ensured smooth event operations
  • Collaborated with various teams, such as marketing, operations, and entertainment, to deliver exceptional guest experiences
  • Marketing Collateral and Communication: Key part of the creation of compelling marketing materials, such as promotional brochures, signage, and digital content, to support promotions and events
  • Ensured consistent messaging and branding across all communication channels, including social media, website, and in- house displays
  • Partner Engagement: Collaborated with external partners, sponsors, and affiliates to leverage their support and resources for joint promotions and events
  • Negotiated partnerships, managed relationships, and maximized mutual benefits
  • Data Analysis and Reporting: Monitored and analyzed promotion and event performance, including attendance, customer feedback, and ROI
  • Generated reports and provide actionable insights to optimize future campaigns and improve guest satisfaction
  • Guest Experience Enhancement: Continuously explored and implemented new ideas to enhance the overall gaming experience
  • Sought guest feedback and incorporate suggestions for improvements into future promotions and events while working with the Business Development Team
  • Regulatory Compliance: Ensured compliance with gaming regulations and guidelines throughout all promotional activities and events
  • Stayed updated with industry standards and best practices to ensure adherence to legal requirements
  • Conflict Resolution: Resolved problems/conflicts in a diplomatic and tactful manner
  • Staff Training: Trained team members including temporary staff to perform job responsibilities efficiently and effectively.

Luminance Inc, Northern Group Works Holdings, Inc.
Cebu City

Business Development Officer
08.2015 - 07.2016

Job overview

  • My primary responsibility in this role was driving the growth and success of the organization through the development and execution of the business growth strategy
  • Resolved long-standing issues with considerable financial impacts
  • Relaunched the website of Luminance Inc
  • Spearheaded the project by revamping the website through writing and uploading content (articles and images)
  • Worked remotely with the on-site team in Tacloban City to ensure alignment on the project goals
  • Hired a professional photographer in the area to capture high- quality images for the website
  • Coordinated with a web developer to launch the website on time and within budget
  • Met all project targets and ensured that the website was on brand
  • Planning and Quality Management System Support
  • Technical Documentation
  • Research and Information
  • Events Assistance
  • Internal Auditor for Standard Work Processes

Northern Group Works Holding Corporation
Cebu City

Corporate Communications Officer
08.2015 - 07.2016

Job overview

  • My primary responsibility in this role was to establish strong connections and convey the values, initiatives, and achievements of the organization to a wide range of audiences through effective communication, storytelling, and engagement
  • I was an integral part of the mission to create "Better Cities, Better Lives."
  • Re-established the Corporate Communications department, developed and implemented corporate communications strategies to effectively engage with internal and external stakeholders, enhance brand reputation, and support business objectives
  • Developed and executed comprehensive corporate communications strategies that aligned with the organization's goals and values
  • Crafted compelling messages and narratives to effectively communicate the company's vision, mission, and initiatives to various stakeholders, including employees, investors, media, and the public
  • Managed and maintained a positive corporate brand image through consistent and impactful communication across multiple channels, such as press releases, articles, social media, website content, and internal communications
  • Built and nurtured relationships with stakeholders to increase visibility and generate positive media coverage
  • Proactively identified and capitalized on opportunities to promote the company's achievements, projects, and corporate social responsibility initiatives through media relations, thought leadership articles, and speaking engagements
  • Collaborated with internal teams to ensure accurate and timely communication of business updates, product launches, corporate events, and other relevant information
  • Monitored and analyzed media coverage, industry trends, and public sentiment to provide strategic recommendations and crisis communication management when necessary
  • Developed and implemented employee communication strategies to foster a culture of transparency, engagement, and alignment with organizational goals
  • Managed the company's digital presence, including website content and online reputation management
  • Stayed up to date with industry trends, best practices, and emerging communication technologies to continuously improve the effectiveness and relevance of corporate communications
  • Created and designed graphics for internal communication materials, signages, and other company materials
  • Established strong connections and effectively conveyed the values, initiatives, and achievements of the organization to a wide range of audiences
  • Updated brand kits and branding materials for business units.

Northern Group Works Holdings Corporation
Cebu City

Management Trainee
07.2015 - 08.2015

Job overview

  • My primary responsibility in this role was to help manage & enhance the cumulative performance of 3 business units across 3 industries - food & beverage real estate & construction, and lighting & energy - by monitoring & evaluating KPIs and gathering & analyzing data to inform business decisions and improve performance across all departments
  • Responsible for providing support regarding communication and performance matters that pertain to the different departments & business units
  • Created strategic action plans, conducted research, and gathered data for the effective implementation of various projects undertaken by the company
  • Exposure to various departments and functions within the corporation, including finance, operations, marketing, human resources, and strategic planning
  • In this role, I was under the direct supervision of the COO/General Manager and mentored by the VP with the objective of providing me with a deep understanding of business operations, strategies, and industry dynamics, in preparation for leadership roles within the organization
  • Provided professional and confidential/support to the General
  • Manager/COO, VP, CMO, and CEO especially on monitoring the status and updates of projects assigned or undertaken by the executive office
  • Provided research support and deliberate ideas with management with regards to matters relating to business development such as strategic planning, business models, corporate culture, management techniques, process analysis, marketing strategies, project development, organizational theories, operational systems, policy making, business intelligence, human resource development and strategic communications
  • Strategic analysis: Responsible for matters relating to business intelligence such as conducting feasibility studies, handling information to help identity effective strategies that would provide competitive market advantage, long-term stability, and develop new opportunities, and analyzing business data to determine root causes of issues and provide recommendations to improve existing systems and methods of integration
  • Identified new business opportunities, developed lucrative business models, and created strategic marketing programs as well as oversaw the implementation of current and existing projects by monitoring the status and updates of projects and reporting these to top management
  • Rotational assignments & cross-functional collaboration: Performed crucial functions and implemented projects in different key departments such as Human Resources, Organizational Development, Total Quality Management, among others
  • Process Improvement: Identified areas for process improvement and implemented solutions to enhance operational efficiency and effectiveness
  • Worked closely with teams to streamline workflows, optimize resource allocation, and drive continuous improvement
  • Performance Evaluation: Monitored and evaluated key performance indicators (KPIs) to assess business performance and identify areas for improvement
  • Collaborated with team heads and managers to develop action plans and drive performance optimization
  • Project Management: Assisted in managing projects from initiation to completion, ensuring timely delivery and adherence to quality standards
  • Developed project plans, coordinated resources, and monitored project progress to achieve desired outcomes
  • Stayed abreast with industry trends, best practices, and emerging technologies relevant to the holding corporation's business.

Ayala Malls, Cebu Holdings Inc
Cebu City

Marketing Intern
07.2014 - 10.2014

Job overview

  • My primary responsibility was overall marketing assistance: supporting various marketing initiatives aimed at enhancing the mall's brand presence, driving foot traffic, and creating an exceptional shopping experience for customers
  • As an intern in the fast-paced world of retail marketing and commercial real estate, I contributed in realizing the marketing department's targets for the areas of client servicing, customer service, PR management, advertising & promotions, and event management
  • I helped generate visits to the mall by being heavily involved in the production of events
  • One of the highlights was Style Origin, a signature event of Ayala Malls, the country's premier lifestyle destination, which highlights distinguished home-grown products, renowned Filipino designers and illustrious international brands through various activities that promote lifestyle, music, design, and fashion
  • I contributed to helping the mall maintain its competitive edge over other shopping centers by doing thorough market research, and competitive and environmental scans
  • I presented marketing plans and pitched ideas to the marketing team, and they were implemented
  • Event production: Supported the planning and execution of mall events, including coordinating logistics, vendor management, and on-site support
  • Marketing research: Conducted market research and competitor analysis to identify consumer trends and insights that inform marketing strategies
  • Customer service initiatives: Supported the maintenance of customer databases and assisted in customer relationship management activities
  • Advertising: Outside PTA Initiatives; Contributed to the development and execution of targeted advertising and promotional materials, such as flyers, posters, and digital signage
  • Market updates: Kept the marketing department up to date with industry trends, emerging marketing techniques, and innovations in the retail and shopping mall industry
  • Monitored mall events in primary target area to gain insights and maintain position in the competitive landscape
  • Marketing initiatives: Assisted with data collection and analysis to evaluate the effectiveness of marketing campaigns and provide actionable insights
  • Merchant communications: Collaborated with tenants and partners to ensure effective communication and coordination of joint marketing initiatives
  • Press release and ad monitoring
  • Stakeholder meetings
  • Orientation of new marketing interns
  • Accident & incident reporting
  • Orientation of store supervisors
  • Screening and vetting of new suppliers

Education

International Institute of Digital Marketing

Certificate from Digital Marketing Analytics
08.2016 - 09.2016

University Overview

Completed Specialist Track in Digital Marketing Analytics Digital marketing analytics consists of processes and technologies that enable marketers to effectively evaluate the success and value of their digital marketing initiatives, identify trends and patterns over time and make data-driven decisions

University of San Carlos

Bachelor of Science from Business Administration: Marketing Management
06.2011 - 03.2015

University Overview

as an outcomes-based program generally aims to develop relevant industry skills in various fields such as digital marketing, international marketing, advertising, professional salesmanship, market research, strategic marketing, distribution, retail and wholesaling, market development, and the like, through actual industry engagements. Specifically, this program seeks to provide avenues to build innovative marketing strategies appropriate to the local, regional (ASEAN), and global levels. The program also endeavors to generate marketers who are socially responsible, culturally sensitive, and ethical.

Overview

9
years of professional experience
4
years of post-secondary education

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Janine Mae AliñoNeurodivergent Business Consultant