Janette Cruz
Store / Cluster Head
Ayala,Makati City, Philippines
Summary
Accomplished banking professional with over 30 years of experience. Excelled in branch sales management and fostering customer relationships, significantly enhancing service quality and sales performance. Demonstrated expertise in leading teams to exceed targets through strategic planning and exceptional time management. Developed leadership and strategic planning skills in fast-paced corporate environment. Demonstrates expertise in project management and team development, with focus on delivering results and optimizing performance. Looking to transition into new field, bringing wealth of transferable skills and commitment to continuous improvement.
Overview
33
33
years of professional experience
Work History
Senior Manager / Store Head ( 7.5 Yrs)
EastWest Banking Corporation
06.2017 - Current
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
Area Head (1yr)
Producers Savings Banking Corporation
06.2016 - 05.2017
- Revitalized business development strategies to expand operations and improve bottom line.
- Led a team of professionals to achieve area targets, fostering a collaborative work environment.
- Revamped outdated operational procedures which positively impacted overall workflow efficiency within the area.
- Streamlined internal communication channels, facilitating improved information sharing among employees.
Branch Manager/ Cluster / Consultant (3.5 Yrs)
Producers Savings Banking Corporation
06.2013 - 05.2016
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on new-to-bank Corporate and Personal accounts' progress.
Branch Manager
Citystate Savings
03.2012 - 04.2013
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Drove cross-selling efforts by collaborating with various departments within the organization to maximize revenues from existing clients.
- Developed strategic plans for day-to-day financial operations.
- Oversaw daily branch operations, ensuring compliance with regulatory standards and maintaining operational integrity.
Senior Sales Manager (1-yr)
Maybank Philippines. Inc
03.2011 - 02.2012
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
Branch Manager
Equicom Savings Bank
10.2010 - 02.2011
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.
Branch Manager (2 Yrs)
UCPB Savings Banking Corporation
06.2009 - 09.2010
- Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
- Performed banking, business administration and financial tasks to guarantee five-star service for clients.
- Enhanced branch visibility and market presence by orchestrating community engagement initiatives.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
Branch Manager - Meycauayan (1-yr)
Winbank Savings Bank
09.2008 - 04.2009
- Ensured regulatory compliance through diligent adherence to industry standards, guidelines, and company policies.
- Oversaw daily branch operations, ensuring compliance with regulatory standards and maintaining operational integrity.
- Implemented rigorous risk management protocols, safeguarding against potential financial threats.
Assistant Manager - SM North (Edsa ( 1 Yr)
BDO Unibank
11.2007 - 08.2008
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
Senior Assistant Manager (17 Yrs)
Rizal Commercial Banking Corporation
11.1991 - 11.2007
- Cultivated a positive work environment by fostering teamwork, encouraging open communication, and celebrating individual achievements.
- Delivered top-notch customer service by addressing concerns promptly and maintaining open lines of communication with clients.
- Participated in industry conferences to stay current with market trends, applying newfound knowledge to improve company practices effectively.
- Enhanced customer satisfaction through timely issue resolution and proactive communication.
- Increased team productivity by implementing streamlined processes and procedures.
- Generated repeat business through exceptional customer service.
Education
Bachelor Of Science In Business Administration - BSBA - Accounting
University of The East
Caloocan City03.1984
Skills
- Branch operations management
- Excellent time management skills
Data analytics
Market analysis
Sales channel analytics
Business performance management
Innovation management
Teamwork and collaboration
Team leadership
Process improvement
Problem-solving
Training and development
Negotiation and conflict resolution
Business planning
Accomplishments
> Consistent CASA (YTD/ADB) Top Performer and Achiever, Year on Year since 2019 to 2024.
> Flagship Bearer in Bancassurance Division Target.
> Always Exempted in Business Review Reporting Activity by the BBG /RBG Head.
> Instrumental in the migration process and execution of EastWest Bank and Standard Chartered Bank Retail Group acquisition.
Timeline
Senior Manager / Store Head ( 7.5 Yrs)
EastWest Banking Corporation
06.2017 - Current
Area Head (1yr)
Producers Savings Banking Corporation
06.2016 - 05.2017
Branch Manager/ Cluster / Consultant (3.5 Yrs)
Producers Savings Banking Corporation
06.2013 - 05.2016
Branch Manager
Citystate Savings
03.2012 - 04.2013
Senior Sales Manager (1-yr)
Maybank Philippines. Inc
03.2011 - 02.2012
Branch Manager
Equicom Savings Bank
10.2010 - 02.2011
Branch Manager (2 Yrs)
UCPB Savings Banking Corporation
06.2009 - 09.2010
Branch Manager - Meycauayan (1-yr)
Winbank Savings Bank
09.2008 - 04.2009
Assistant Manager - SM North (Edsa ( 1 Yr)
BDO Unibank
11.2007 - 08.2008
Senior Assistant Manager (17 Yrs)
Rizal Commercial Banking Corporation
11.1991 - 11.2007
Bachelor Of Science In Business Administration - BSBA - Accounting
University of The East
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