Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Jane Lapuz

Jane Lapuz

Marketing Practioner
Quezon City

Summary


· Innovative professional with 20+ years of progressive management and marketing expertise in diverse marketing arena with demonstrated initiative, creativity and success.

· Proactive leader/manager with experience in multicultural and global environment.

· Skilled in P&L management, pricing strategies, Marketing analysis, purchasing, vendor relations, new product roll out and targeted marketing.

· Thrive in both independent and collaborative work environments.

Overview

20
20
years of professional experience
10
10
years of post-secondary education

Work History

Marketing & Corporate Sales Consultant

WhitePlane, Inc (SM Affiliate)
Pasig City
11.2019 - 03.2020
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 50%.

Senior Marketing Manager

WhitePlain, Inc.
Pasig City
04.2019 - 10.2019
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Established and managed overall business plan for Dyson.
  • Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.

Senior Operations Manager

WhitePlane, Inc.
Pasig City
07.2018 - 03.2019
  • Promoted use of multichannel communication strategies, automated chat and social messaging.
  • Oversaw workforce management planning, volume predictions and capacity planning.
  • Oversaw staff and sub-contractor performance review assessments.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Served instrumental role in organizational transformation, implementation and participated in successful large-scale corporate restructurings.
  • Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.

Brand Manager

Rustan Marketing Corporation (RMK)
Makati City
12.2013 - 05.2018
  • Brands: Dunhill, Banana Republic, Elle, 1902 Tradition & Gap Fragrances
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Developed innovative marketing campaigns based on key objectives.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.

New Product Development Manager

AVON Cosmetics, Inc (Regional Team)
Makati City
10.2010 - 12.2013
  • Category: Intimate Apparel & Fashion Jewelry
  • Distinguished product issues and gathered information on customer experiences.
  • Reviewed product development budgets, expenditures and research.
  • Hosted product demonstrations and promoted features to 5 markets (PH, Malaysia, Taiwan, Vietnam & Thailand).
  • Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
  • Directed concept design, feature definitions and production support.
  • Oversaw development of more than 5 new collection each quarter.
  • Maintained internal product knowledge database.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Built and strengthened strategic relationships with vendors, and leading industry partners.
  • Increased product sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Developed creative presentations, trend reports, kitted assets and product data sheets.

Marketing Manager

Ysa Skin Care Corporation
Pasig City
12.2006 - 06.2009
  • Companies: Ysa Skin Care Clinic & Ysa Botanica Soap
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Performed market segmentations, targeting and positioning for each product line.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

Business Unit Manager

Thanh Bac IndoChina Co., LTD
Ho Chi Minh
04.2006 - 12.2006
  • Fragrance Division
  • Conducted supplier risk evaluations and assisted with regulatory inspections.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
  • Trained personnel and enforced participation in exercises focused on developing key skills.
  • Defined clear targets and objectives and communicated to other team members.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Set aggressive targets for employees to drive company success and strengthen motivation.
  • Reviewed established policies and procedures to take on temporary leadership positions, motivate employees and facilitate smooth operations.
  • Communicated best practices among on-site and external personnel to align efforts and goals.
  • Developed detailed plans based on broad guidance and direction.

Brand Manager

Rustan Marketing Corporation (RMK)
Makati City
12.2002 - 04.2006

Brand Manager

JS Unitrade Merchandise, Inc.
Caloocan City
08.2000 - 11.2002

Assistant Brand Manager

Coleman Asia (Sunbeam USA's ASIA Pacific Regional Office)
Pasig City
03.1998 - 03.2000

Education

Bachelor of Arts - Advertising

University of Sto Tomas
Manila, Philippines
06.1990 - 03.1996

Bachelor of Science - Architecture

University of Sto. Tomas
Manila, Philippines
06.1989 - 03.1990

High School Diploma -

Siena College
Quezon City, PH
06.1985 - 03.1989

Skills

    P&L Management

undefined

Affiliations

Philippine Judo Federation

Timeline

Marketing & Corporate Sales Consultant

WhitePlane, Inc (SM Affiliate)
11.2019 - 03.2020

Senior Marketing Manager

WhitePlain, Inc.
04.2019 - 10.2019

Senior Operations Manager

WhitePlane, Inc.
07.2018 - 03.2019

Brand Manager

Rustan Marketing Corporation (RMK)
12.2013 - 05.2018

New Product Development Manager

AVON Cosmetics, Inc (Regional Team)
10.2010 - 12.2013

Marketing Manager

Ysa Skin Care Corporation
12.2006 - 06.2009

Business Unit Manager

Thanh Bac IndoChina Co., LTD
04.2006 - 12.2006

Brand Manager

Rustan Marketing Corporation (RMK)
12.2002 - 04.2006

Brand Manager

JS Unitrade Merchandise, Inc.
08.2000 - 11.2002

Assistant Brand Manager

Coleman Asia (Sunbeam USA's ASIA Pacific Regional Office)
03.1998 - 03.2000

Bachelor of Arts - Advertising

University of Sto Tomas
06.1990 - 03.1996

Bachelor of Science - Architecture

University of Sto. Tomas
06.1989 - 03.1990

High School Diploma -

Siena College
06.1985 - 03.1989
Jane LapuzMarketing Practioner