· Innovative professional with 20+ years of progressive management and marketing expertise in diverse marketing arena with demonstrated initiative, creativity and success.
· Proactive leader/manager with experience in multicultural and global environment.
· Skilled in P&L management, pricing strategies, Marketing analysis, purchasing, vendor relations, new product roll out and targeted marketing.
· Thrive in both independent and collaborative work environments.
Overview
20
20
years of professional experience
10
10
years of post-secondary education
Work History
Marketing & Corporate Sales Consultant
WhitePlane, Inc (SM Affiliate)
Pasig City
11.2019 - 03.2020
Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
Planned marketing initiatives and leveraged referral networks to promote business development.
Conducted research to analyze customers' behavior, preferences and purchasing habits.
Identified appropriate marketing channels and target customers for campaigns.
Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 50%.
Senior Marketing Manager
WhitePlain, Inc.
Pasig City
04.2019 - 10.2019
Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Established and managed overall business plan for Dyson.
Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
Recruited and hired capable team members to add value and diverse skills set to marketing department.
Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
Senior Operations Manager
WhitePlane, Inc.
Pasig City
07.2018 - 03.2019
Promoted use of multichannel communication strategies, automated chat and social messaging.
Oversaw workforce management planning, volume predictions and capacity planning.
Oversaw staff and sub-contractor performance review assessments.
Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
Served instrumental role in organizational transformation, implementation and participated in successful large-scale corporate restructurings.
Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.
Brand Manager
Rustan Marketing Corporation (RMK)
Makati City
12.2013 - 05.2018
Brands: Dunhill, Banana Republic, Elle, 1902 Tradition & Gap Fragrances
Planned, implemented and tracked sales and marketing strategies to promote brand products.
Motivated team members to continuous improvement in promoting and selling target products.
Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
Developed innovative marketing campaigns based on key objectives.
Organized and delivered training sessions for new product content and technological advancements.
Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
Monitored online advertising and social media campaigns to assess success of different strategies.
Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
New Product Development Manager
AVON Cosmetics, Inc (Regional Team)
Makati City
10.2010 - 12.2013
Category: Intimate Apparel & Fashion Jewelry
Distinguished product issues and gathered information on customer experiences.
Reviewed product development budgets, expenditures and research.
Hosted product demonstrations and promoted features to 5 markets (PH, Malaysia, Taiwan, Vietnam & Thailand).
Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
Directed concept design, feature definitions and production support.
Oversaw development of more than 5 new collection each quarter.
Maintained internal product knowledge database.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Built and strengthened strategic relationships with vendors, and leading industry partners.
Increased product sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
Considered business demands and customer preferences when developing pricing structures and marketing plans.
Developed creative presentations, trend reports, kitted assets and product data sheets.
Marketing Manager
Ysa Skin Care Corporation
Pasig City
12.2006 - 06.2009
Companies: Ysa Skin Care Clinic & Ysa Botanica Soap
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Managed workflow between staff, coordinating documents and creative material distribution.
Generated reports detailing campaign performance, customer engagement and engagement trends.
Transformed corporate website and social media platforms to better engage customers and promote sales.
Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
Recruited and hired capable team members to add value and diverse skills set to marketing department.
Performed market segmentations, targeting and positioning for each product line.
Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Business Unit Manager
Thanh Bac IndoChina Co., LTD
Ho Chi Minh
04.2006 - 12.2006
Fragrance Division
Conducted supplier risk evaluations and assisted with regulatory inspections.
Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
Trained personnel and enforced participation in exercises focused on developing key skills.
Defined clear targets and objectives and communicated to other team members.
Managed senior-level personnel working in marketing and sales capacities.
Set aggressive targets for employees to drive company success and strengthen motivation.
Reviewed established policies and procedures to take on temporary leadership positions, motivate employees and facilitate smooth operations.
Communicated best practices among on-site and external personnel to align efforts and goals.
Developed detailed plans based on broad guidance and direction.
Brand Manager
Rustan Marketing Corporation (RMK)
Makati City
12.2002 - 04.2006
Brand Manager
JS Unitrade Merchandise, Inc.
Caloocan City
08.2000 - 11.2002
Assistant Brand Manager
Coleman Asia (Sunbeam USA's ASIA Pacific Regional Office)
Pasig City
03.1998 - 03.2000
Education
Bachelor of Arts - Advertising
University of Sto Tomas
Manila, Philippines
06.1990 - 03.1996
Bachelor of Science - Architecture
University of Sto. Tomas
Manila, Philippines
06.1989 - 03.1990
High School Diploma -
Siena College
Quezon City, PH
06.1985 - 03.1989
Skills
P&L Management
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Affiliations
Philippine Judo Federation
Timeline
Marketing & Corporate Sales Consultant
WhitePlane, Inc (SM Affiliate)
11.2019 - 03.2020
Senior Marketing Manager
WhitePlain, Inc.
04.2019 - 10.2019
Senior Operations Manager
WhitePlane, Inc.
07.2018 - 03.2019
Brand Manager
Rustan Marketing Corporation (RMK)
12.2013 - 05.2018
New Product Development Manager
AVON Cosmetics, Inc (Regional Team)
10.2010 - 12.2013
Marketing Manager
Ysa Skin Care Corporation
12.2006 - 06.2009
Business Unit Manager
Thanh Bac IndoChina Co., LTD
04.2006 - 12.2006
Brand Manager
Rustan Marketing Corporation (RMK)
12.2002 - 04.2006
Brand Manager
JS Unitrade Merchandise, Inc.
08.2000 - 11.2002
Assistant Brand Manager
Coleman Asia (Sunbeam USA's ASIA Pacific Regional Office)
IT Associate Supervisor – Officer level at SM Retail Inc. – SM Retail Headquarters: MSPG (Multi-services Payment Gateway Bills Payment) IT Application SupportIT Associate Supervisor – Officer level at SM Retail Inc. – SM Retail Headquarters: MSPG (Multi-services Payment Gateway Bills Payment) IT Application Support