Jane Lapuz
Marketing Practioner
Quezon City
Summary
· Innovative professional with 20+ years of progressive management and marketing expertise in diverse marketing arena with demonstrated initiative, creativity and success.
· Proactive leader/manager with experience in multicultural and global environment.
· Skilled in P&L management, pricing strategies, Marketing analysis, purchasing, vendor relations, new product roll out and targeted marketing.
· Thrive in both independent and collaborative work environments.
Overview
20
20
years of professional experience
10
10
years of post-secondary education
Work History
Marketing & Corporate Sales Consultant
WhitePlane, Inc (SM Affiliate)
Pasig City
11.2019 - 03.2020
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Identified appropriate marketing channels and target customers for campaigns.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 50%.
Senior Marketing Manager
WhitePlain, Inc.
Pasig City
04.2019 - 10.2019
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Established and managed overall business plan for Dyson.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
Senior Operations Manager
WhitePlane, Inc.
Pasig City
07.2018 - 03.2019
- Promoted use of multichannel communication strategies, automated chat and social messaging.
- Oversaw workforce management planning, volume predictions and capacity planning.
- Oversaw staff and sub-contractor performance review assessments.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Served instrumental role in organizational transformation, implementation and participated in successful large-scale corporate restructurings.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.
Brand Manager
Rustan Marketing Corporation (RMK)
Makati City
12.2013 - 05.2018
- Brands: Dunhill, Banana Republic, Elle, 1902 Tradition & Gap Fragrances
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Motivated team members to continuous improvement in promoting and selling target products.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Developed innovative marketing campaigns based on key objectives.
- Organized and delivered training sessions for new product content and technological advancements.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
New Product Development Manager
AVON Cosmetics, Inc (Regional Team)
Makati City
10.2010 - 12.2013
- Category: Intimate Apparel & Fashion Jewelry
- Distinguished product issues and gathered information on customer experiences.
- Reviewed product development budgets, expenditures and research.
- Hosted product demonstrations and promoted features to 5 markets (PH, Malaysia, Taiwan, Vietnam & Thailand).
- Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
- Directed concept design, feature definitions and production support.
- Oversaw development of more than 5 new collection each quarter.
- Maintained internal product knowledge database.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Built and strengthened strategic relationships with vendors, and leading industry partners.
- Increased product sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
Marketing Manager
Ysa Skin Care Corporation
Pasig City
12.2006 - 06.2009
- Companies: Ysa Skin Care Clinic & Ysa Botanica Soap
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Performed market segmentations, targeting and positioning for each product line.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Business Unit Manager
Thanh Bac IndoChina Co., LTD
Ho Chi Minh
04.2006 - 12.2006
- Fragrance Division
- Conducted supplier risk evaluations and assisted with regulatory inspections.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Trained personnel and enforced participation in exercises focused on developing key skills.
- Defined clear targets and objectives and communicated to other team members.
- Managed senior-level personnel working in marketing and sales capacities.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Reviewed established policies and procedures to take on temporary leadership positions, motivate employees and facilitate smooth operations.
- Communicated best practices among on-site and external personnel to align efforts and goals.
- Developed detailed plans based on broad guidance and direction.
Brand Manager
Rustan Marketing Corporation (RMK)
Makati City
12.2002 - 04.2006
Brand Manager
JS Unitrade Merchandise, Inc.
Caloocan City
08.2000 - 11.2002
Assistant Brand Manager
Coleman Asia (Sunbeam USA's ASIA Pacific Regional Office)
Pasig City
03.1998 - 03.2000
Education
Bachelor of Arts - Advertising
University of Sto Tomas
Manila, Philippines 06.1990 - 03.1996
Bachelor of Science - Architecture
University of Sto. Tomas
Manila, Philippines 06.1989 - 03.1990
High School Diploma -
Siena College
Quezon City, PH 06.1985 - 03.1989
Skills
P&L Management
Affiliations
Philippine Judo Federation
Timeline
Marketing & Corporate Sales Consultant
WhitePlane, Inc (SM Affiliate)
11.2019 - 03.2020
Senior Marketing Manager
WhitePlain, Inc.
04.2019 - 10.2019
Senior Operations Manager
WhitePlane, Inc.
07.2018 - 03.2019
Brand Manager
Rustan Marketing Corporation (RMK)
12.2013 - 05.2018
New Product Development Manager
AVON Cosmetics, Inc (Regional Team)
10.2010 - 12.2013
Marketing Manager
Ysa Skin Care Corporation
12.2006 - 06.2009
Business Unit Manager
Thanh Bac IndoChina Co., LTD
04.2006 - 12.2006
Brand Manager
Rustan Marketing Corporation (RMK)
12.2002 - 04.2006
Brand Manager
JS Unitrade Merchandise, Inc.
08.2000 - 11.2002
Assistant Brand Manager
Coleman Asia (Sunbeam USA's ASIA Pacific Regional Office)
03.1998 - 03.2000
Bachelor of Arts - Advertising
University of Sto Tomas
06.1990 - 03.1996
Bachelor of Science - Architecture
University of Sto. Tomas
06.1989 - 03.1990
High School Diploma -
Siena College
06.1985 - 03.1989
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