Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Jamie Silva

Senior Manager
Makati

Summary

Marketing leader with expertise in digital innovation, customer loyalty, and integrated brand campaigns. Skilled in driving customer engagement, leading high-performing teams, and advancing social impact and public affairs initiatives to strengthen brand reputation and deliver results.

Overview

19
19
years of professional experience
2
2
Languages

Work History

Senior Manager, Marketing, Digital Customer Experience & Social Impact

Starbucks Philippines
03.2021 - Current
  • Define and execute market strategy, leading a team of 10 to deliver branding campaigns, social media engagement, and integrated marketing initiatives aligned with the Starbucks global roadmap.
  • Drive digital innovations, including the Starbucks mobile app, digital menu boards, and third-party integrations such as delivery and e-commerce platforms, to enhance customer touchpoints and ensure seamless alignment with regional marketing objectives.
  • Manage and grow the Starbucks Rewards program, boosting customer acquisition, retention, and overall engagement.
  • Lead the Social Impact and Public Affairs agenda, launching hunger relief initiatives and the first Community Store, building partnerships with NGOs in youth education, hunger relief, and calamity response, and strengthening brand reputation through media and stakeholder engagement.

Senior Manager, Category & Loyalty

Starbucks Philippines
10.2019 - 03.2021
  • Defined market strategy and led a team of 6 in managing product categories from ideation to launch, including forecasting and full P&L ownership.
  • Directed the Starbucks Rewards program to boost customer engagement while driving digital innovations that enhanced customer experience.

Loyalty Manager

Starbucks Philippines
11.2012 - 04.2015
  • Launched and scaled the Starbucks Card program, leading the development and implementation of the Philippines’ first integrated loyalty and card payment platform, which laid the foundation for and later evolved into the Starbucks Rewards program.

Loyalty Manager

Globe Telecom
09.2011 - 10.2012
  • Managed SME corporate accounts by driving after-sales engagement, upselling, and recontracting, while launching the first Globe Business loyalty program and telesales channel to strengthen client relationships and boost retention.

Marketing Manager

HSBC
12.2009 - 05.2011
  • Managed the overall credit card segment, developing and executing acquisition and usage campaigns that earned MasterCard Hall of Fame nominations and HSBC regional awards.

Assistant Marketing Manager

HSBC
06.2006 - 12.2009
  • Started marketing career managing the Deposits retail banking category, relaunching HSBC PowerVantage and executing campaigns to grow deposits and customer acquisition.

Education

BS Marketing Management - Marketing

De La Salle University
01.2004

Skills

  • Targeted marketing strategies
  • Strategic category management
  • Customer loyalty strategies
  • Financial forecasting
  • Cross-departmental team leadership
  • Community engagement and public relations

Websites

Timeline

Senior Manager, Marketing, Digital Customer Experience & Social Impact

Starbucks Philippines
03.2021 - Current

Senior Manager, Category & Loyalty

Starbucks Philippines
10.2019 - 03.2021

Loyalty Manager

Starbucks Philippines
11.2012 - 04.2015

Loyalty Manager

Globe Telecom
09.2011 - 10.2012

Marketing Manager

HSBC
12.2009 - 05.2011

Assistant Marketing Manager

HSBC
06.2006 - 12.2009

BS Marketing Management - Marketing

De La Salle University

Similar Profiles

CREATE PROFILE
Jamie SilvaSenior Manager