Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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James Ketcher

James Ketcher

Content Writer & Editor
Manila

Summary

Passionate linguist with a predilection for editing, writing, and cross-cultural communication. Demonstrated ability to craft compelling narratives, refine syntactic structures, and enhance overall communication effectiveness across different channels. Content writer and editor with a particular interest in leveraging linguistic expertise in the dynamic world of business. Eager to foreground linguistic expertise to cultivate meaningful and impactful content that benefits readers.

Overview

6
6
years of professional experience
7
7
years of post-secondary education
3
3
Languages

Work History

Founder

Zeta's Dairy Products
03.2023 - 02.2024
  • Responsible for devising marketing initiatives, managing stock, building customer relations, negotiating wholesale rates for raw ingredients, and expanding the business into locations beyond Metro Manila.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns for the business.
  • Built an extensive network of connections within the industry, facilitating collaboration and resource sharing among startups.
  • Devised creative promotional campaigns aligning with overall marketing objectives boosting sales during peak seasons.
  • Boosted engagement rates with the creation of compelling and visually appealing content.

Marketing Intern

Concrete Specialists Asia
07.2022 - 12.2022
  • Created compelling written content for Concrete Specialists Asia's blog, newsletter, and website.
  • Coordinated with the advertising department of CSA's sister company to rebrand construction products and services.
  • Crafted promotional material to assist CSA in outsourcing skilled work from the Philippines to other Asia Pacific markets including Thailand, Indonesia, Korea, Malaysia, and Japan
  • Assisted CSA's human resource management team devise a strategy for addressing their contractual labour shortage in the Philippines.

Offshore Recruitment Manager

Elastic Teams Inc.
01.2021 - 01.2022
  • I worked for an Offshore Outsourcing start-up and was able to help source UK clients for outsourcing work in the Philippines.
  • Developed comprehensive job descriptions for various positions, attracting high-quality candidates and ensuring a smooth onboarding process.
  • Screened and matched candidates against client business requirements.

Transcriptionist

Rev Transcription Services
11.2018 - 12.2020
  • I was accepted to join the Rev transcription team as a freelance transcriber whilst completing my MA in Linguistics at the University of Glasgow
  • Produced written transcripts of audio and video recordings from projects published by companies to the likes of Amazon and Spotify.
  • Edited transcriptions from speech recognition software for Rev's partner institutions
  • Produced written transcripts of focus group discussions for legal and medical market research to assist companies strategise their marketing campaigns.

Vice President & Co-Founder

Eurocampus TV
09.2017 - 09.2018
  • Co-founded the Eurocampus TV (ECTV) channel to produce promotional material for the German European School in Manila.
  • Oversaw the production of print and video advertisements, and managed the channel's social media platforms.
  • Coordinated with the German European School's partner institution, the Lycée Français de Manille, to organise team building activities and joint functions between both schools.

Education

Master of Arts (M.A.) - English Language and Linguistics & Music

University of Glasgow
09.2018 - 05.2022

International Baccalaureate Diploma Programme (IBDP) -

German European International School Manila
09.2016 - 05.2018

IGCSEs (International General Certificate of Secondary Education) -

German European International School Manila
09.2014 - 05.2016

Skills

Content Writing & Editing

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Accomplishments

  • Recipient of the RUK Excellence Scholarship for academic distinction at the University of Glasgow from 2018-2021.
  • Obtained a distinction in the Associated Board of the Royal School's of Music (ABRSM) Grade 2 Practical Voice examination & completed the ABRSM Grade 5 Voice and Theoretical exams at the British School Manila.
  • Organized a fundraising concert for the Springboard Foundation which raised P180,000 to purchase school supplies and bags for 530 students in impoverished areas of the Philippines.
  • Cast in the Resorts World Manila production of 'The King and I' where I performed 138 shows as 'Louis Leonowens' in a professional singing and acting role from 2011 - 2012.
  • Selected by the University of Glasgow to appear in the 2020, 2022, and 2023 Undergraduate Prospectus.
  • Appeared in print advertisements for FILA's summer apparel collection which were featured in magazines for international and domestic flights across the Philippines. (2012)
  • Featured in posters and billboards for Coca Cola's nationwide 'Christmas Lantern' promo (2015).
  • Featured in the entertainment column of newspapers such as The Philippine Star, Daily Inquirer, & the Manila Bulletin for my appearance in the Resorts World Manila theatre production of The King and I. (2011)
  • Interviewed by a Philippine-based newspaper, The Daily Tribune, regarding my academic and theatrical accomplishments - the interview aired live on The Daily Tribune's social media platforms in 2019.

Timeline

Founder

Zeta's Dairy Products
03.2023 - 02.2024

Marketing Intern

Concrete Specialists Asia
07.2022 - 12.2022

Offshore Recruitment Manager

Elastic Teams Inc.
01.2021 - 01.2022

Transcriptionist

Rev Transcription Services
11.2018 - 12.2020

Master of Arts (M.A.) - English Language and Linguistics & Music

University of Glasgow
09.2018 - 05.2022

Vice President & Co-Founder

Eurocampus TV
09.2017 - 09.2018

International Baccalaureate Diploma Programme (IBDP) -

German European International School Manila
09.2016 - 05.2018

IGCSEs (International General Certificate of Secondary Education) -

German European International School Manila
09.2014 - 05.2016
James KetcherContent Writer & Editor