Jacqueline Chan

A results-oriented leader with strong ownership, I leveraged exceptional communication to inspire teams and achieved strategic goals through both independent decision-making and collaboration.

• Led the Maya Trade team to enhance on-ground impact, boosting merchant availability and driving volume growth.
• Increased Maya's penetration rate in key malls (top 143 nationwide) from 39% to 47% by end of 2024 through consistent engagement with internal stakeholders like Sales (via incentive programs).
• Led the Team that conceptualized & Implemented in-store programs to ensure visibility, activity, and availability.

• Strategic Marketing & Campaign Management: Led large-scale credit card programs, driving P13B in volume and 20% YoY growth. Expert in developing and executing targeted campaigns to increase engagement, conversion, and profitability.
• Partnership Development & Cross-functional Leadership Forged strategic partnerships with top retail and food brands, and collaborated with cross-functional teams to ensure successful program execution and timely launches.
• Data Analysis & Optimization Skilled in post-campaign analysis to evaluate customer behavior, optimize marketing strategies, and maximize ROI through data-driven insights.

• Program Development & Optimization Revamped the Credit Card Points Redemption Program, simplifying processes and enhancing the customer experience through new redemption options and partnerships.
• Partnership Management Onboarded strategic partners like Ensogo and GetGo, expanding the redemption catalog and driving customer engagement through collaborative initiatives.
• Customer Insights & Analysis Analyzed redemption behavior to provide actionable insights for optimizing the rewards catalog and improving overall program effectiveness

Customer Acquisition & Activation Drove a 25% increase in activation rates and boosted the average ticket size to P2,000 for new cardholders through targeted acquisition and usage programs.

Product & Segment Alignment Managed product alignment and acquisition promotions ensuring seamless integration of credit card benefits across segments.