Ishtar Panlilio
Bacolod City
Summary
Passionate and creative professional with a strong background in social media strategy and content creation. Experienced in digital marketing, community management, and business development. Recognized for adaptability, creativity, and a results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
8
8
years of professional experience
Work History
Business Development Representative
GoodUnited
08.2024 - Current
- Collaborate with U.S. nonprofit organizations to understand their challenges and present tailored solutions that align with their goals.
- Engage with customers to build business relationships.
- Enhance sales techniques and marketing plans to strengthen business development efforts.
- Identify new business opportunities through networking, marketing and prospective database leads.
- Develop and execute targeted email outreach sequences using HubSpot to generate leads and nurture relationships.
- Analyze and track key performance metrics to identify trends, optimize strategies, and improve conversion rates.
- Engage and build rapport with prospects through LinkedIn, Instagram, and other social media platforms to drive brand awareness and lead generation.
- Coordinate with cross-functional teams to refine messaging, improve outreach strategies, and enhance overall sales processes.
- Stay updated on industry trends and best practices to continuously improve outreach effectiveness and client engagement.
Social Media Manager / Virtual Assistant
Cyndi Walter Cynergy Inc.
07.2023 - Current
- Manage multiple social media platforms, ensuring a consistent brand voice and message.
- Edit and produce engaging videos for Reels and TikTok to boost audience engagement.
- Boost engagement rates with the creation of compelling and visually appealing content.
- Optimize posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increase brand awareness by developing and implementing effective social media strategies.
- Design and create engaging graphics for social media platforms to enhance brand presence and audience engagement.
Junior Support Manager
GoodUnited
02.2022 - 06.2024
- Developed and maintained relationships with customers to enhance customer satisfaction.
- Reduced customer complaints by implementing proactive troubleshooting strategies and preventive measures.
- Collaborated with other teams to identify and resolve customer issues quickly and professionally.
- Conducted regular performance reviews, providing constructive feedback and guidance for professional development.
- Analyzed customer service data to identify trends, identify solutions and improve customer experience.
- Maintained up-to-date knowledge of industry trends, ensuring the support team remained well-versed in best practices.
- Monitored customer service metrics and provided feedback to team members, upholding quality standards.
- Streamlined support processes for increased efficiency and improved response times.
- Developed escalation procedures to handle high-priority issues swiftly, minimizing customer downtime.
Squad Leader
GoodUnited
06.2021 - 02.2022
- Managed FB Groups for Content posting, scheduling a post, and QA/QC Team's responses.
- Managed ManyChat by answering inquiries from participants, helping them to register for the challenge, and setting up their Facebook fundraising pages
- Handled key accounts of Non-profit organizations for non-voice customer service.
- Led, monitored, and supervised a team to achieve the organization's objectives.
- Delegated tasks to team members.
- Conducted weekly performance reviews.
- Developed and implemented a timeline to achieve goals
- Created, assigned, and managed tasks of team members using Asana.
- Effectively managed and maintained the quality control of the team's responses to the participants in ManyChat.
- Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
- Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
English Teacher
51Talk Philippines
01.2020 - 02.2021
- Taught Chinese learners English in fun online video lessons.
- Improved the English reading, writing, and speaking skills of students of diverse ages and backgrounds.
- Conducted activities and lessons based on ESL teaching methodologies.
- Evaluated the learner's performance based on set guidelines.
- Encouraged and engaged students to speak in English
- Informed parents about student progress.
- Kept track of their records and improvements
- Maintained standardized guidelines.
Sales and Marketing Associate
Felport International Marketing
09.2017 - 11.2019
- Handled different brands such as Toto Japan, Kludi Germany, and Caesarstone from Israel.
- Maintained relationships with important clients such as Interior designers, Architects, Contractors, and Engineers by understanding their needs and anticipating new marketing opportunities.
- Researched and developed sales strategies and approaches for various products and services, such as special promotions and sales and events.
- Demonstrated products and services as deemed necessary by clients and management.
- Implemented new sales plans and advertising
- Maintained relationships with important clients by understanding their needs, and anticipated new marketing opportunities.
Account Manager / Customer Service Representative
Colewell Marketing Philippines Inc.
03.2017 - 09.2017
- Called potential clients and offered trading Forex with the provided spills.
- Executed currency and securities trades, identified and evaluated market opportunities and risks, and provided beneficial financial advice and recommendations to clients.
- Stayed on top of accounts, making sure they receive services that meet their needs.
- Ensured successful execution of market strategies and objectives while trading Foreign Exchange for clients.
Education
Bachelor of Science - Computer Engineering
STI College
01.2016
Skills
- Technical Support
- Relationship building
- Lead prospecting
- Email campaigns
- Social media marketing
- Marketing
- Attention to detail
- Multitasking
- Reliability
- Customer satisfaction
- Organizational skills
- Team collaboration
- Team leadership
- Effective communication
- Adaptability and flexibility
- Goal setting
- Written communication
Timeline
Business Development Representative
GoodUnited
08.2024 - Current
Social Media Manager / Virtual Assistant
Cyndi Walter Cynergy Inc.
07.2023 - Current
Junior Support Manager
GoodUnited
02.2022 - 06.2024
Squad Leader
GoodUnited
06.2021 - 02.2022
English Teacher
51Talk Philippines
01.2020 - 02.2021
Sales and Marketing Associate
Felport International Marketing
09.2017 - 11.2019
Account Manager / Customer Service Representative
Colewell Marketing Philippines Inc.
03.2017 - 09.2017
Bachelor of Science - Computer Engineering
STI College
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