Isaiah Mae Talampas
Digital Marketing Manager | Content Creator | Social Media Expert
Quezon CIty
Summary
Outgoing professional with a background managing employees, issues and administrative tasks in fast-paced environments. A highly visible and friendly Digital Marketing and Social Media Community Manager with more than 5 years of experience promoting exemplary talents in customer service, design, policies and procedures' oversight and facility security measures.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Specialist
Fraser's GAMSAT
Melbourne
09.2022 - Current
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Community Manager
GCash - MYNT, Globe Fintech Innovations, Inc
Taguig City
11.2021 - 05.2022
- Attend brainstorming sessions, provide ideas, and manage proper expectations to kickstart promotional campaigns as discussed within a given timeline
- Liaise, collaborate, and maintain relationships with different stakeholders and community groups (such as Home Buddies and Who's Your Pupper) within and outside the organization through online activations
- Worked with departments across the company, including marketing and project management, in developing new ideas, initiatives, products, and services
- Provide weekly updates regarding campaign activities and performance reviews on a weekly or monthly reports based on milestones
- Achieved 206,000 reach on my first project with the partnered community group Discover MNL and helped increased the members from 180K+ to 197,600+ in a 2-week campaign
- Respond to queries, concerns, and complaints on social media platforms
- Collate and communicate it to the higher- ups for monitoring and possible escalations.
- Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management, and internal collaboration.
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Managed community within established cost constraints.
- Conducted daily updates to social media profiles to boost company online presence.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Designed and implemented social media strategies to align with business goals.
- Drove cross-functional collaboration with focus on quality service delivery.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Social Media Community Manager
Education and Migration Services Australia
Quezon City
10.2020 - 10.2021
- Conducted daily updates to social media profiles to boost company online presence.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Improved website visibility through development and implementation of SEO strategies.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Manage and moderate the social media accounts (including Facebook, Instagram, and LinkedIn) and personal
- Facebook groups of the company by posting according to the proposed content calendar
- Create, edit, and publish visually appealing content materials which aligns the branding guidelines and project
- Build, grow, manage and maintain presence of e-commerce platform in social media to continuously promote the e-commerce platform
- Monitor company’s social media presence, sentiment and reputation by answering comments and inquiries
Content Marketing Specialist
AFNI Philippines
Quezon City
06.2018 - 10.2020
- Conceptualize and implement new and innovative ways to enhance awareness for AFNI as an organization and to be able to effectively promote Recruitment events and activities
- Designing various sourcing media ads and collaterals utilized by Recruitment for different sourcing channels is a plus
- Worked with vendors and developed digital assets in line with branding and best practices.
- Managed digital asset libraries and delivered to team members promptly upon request.
- Used content management system to analyze user engagement and website traffic metrics.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Conducted regular content audits to identify gaps and redundancies of content.
- Help plan and develop recruitment marketing campaigns with agreed timelines
- Enhance, drive and monitor career sites and social media pages
- Support in branding and marketing process improvement initiatives
- Support the development and deployment of employer branding, sourcing and social media strategy.
- Edited and proofread content for accuracy and readability.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
Sponsorship Acquisition Specialist
World Vision Development Foundation
Quezon City
12.2017 - 05.2018
- Approach prospect individual child sponsors and donors, companies and organizations through F2F encounter from mall campaign booths, offsite exhibits, events, and companies
- Convert contacts to actual pledge by briefly yet passionately explaining about World Vision, the Child Sponsorship
- Prepare and ensure proper turn-over of reports to the F2F Engagement Officer, Administrative Specialist, and Site Acquisition Specialist, when necessary
- Serve as Customer Service Representatives, facilitating payments, and queries by existing sponsors and donors
- Visits area programs of the beneficiaries to see the actual development that the Organization and sponsors have given to the community
- Interacts and experiences the way of living of the locals and sponsored kids from the areas.
Education
Bachelor - Advertising and Public Relations
Polytechnic University of The Philippines
Sta. Mesa, Manila 06.2011 - 05.2017
Skills
Communication and Leadership Skills
Timeline
Digital Marketing Specialist
Fraser's GAMSAT
09.2022 - Current
Community Manager
GCash - MYNT, Globe Fintech Innovations, Inc
11.2021 - 05.2022
Social Media Community Manager
Education and Migration Services Australia
10.2020 - 10.2021
Content Marketing Specialist
AFNI Philippines
06.2018 - 10.2020
Sponsorship Acquisition Specialist
World Vision Development Foundation
12.2017 - 05.2018
Bachelor - Advertising and Public Relations
Polytechnic University of The Philippines
06.2011 - 05.2017
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