IRIS HAZEL MASCARDO
Journalist/Creative Curator/Digital Marketer
Cebu City,Philippines
Summary
Dedicated Journalist and Digital Marketing Consultant with six years of experience. Demonstrated history of meeting company goals, service for the public and promoting best practices. Thrives under pressure and adapts to challenges with ingenuity and resilience.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Freelance Digital Marketing
Private Healthcare Facility
Cebu City, Philippines
01.2023 - 10.2025
- Improved efficiency and productivity by acquiring new skills.
- Served customers to drive sales and deliver top-quality experiences.
- Stayed current on processes and procedures to offer relevant assistance.
- Oversaw logistics and operations to deliver process optimisations and efficiencies.
Print Journalist
The Freeman Newspaper
Cebu City, PH
01.2019 - 10.2025
- Gathers, verifies, and writes newsworthy information for the military, police, and law enforcement beat.
- Written court rulings, subpoenas, affidavits and other legal proceedings in relation to criminal cases.
- Covered breaking news swiftly, provided timely updates to the audience.
- Ensures balanced news story.
- Abides by journalism's ethics and codes when writing.
- Assigned to cover the Capitol, and City Hall assignment.
- Written legislative and executive measures, political affairs and proceedings as well as council hearings.
- Pitched innovative story ideas regularly, contributed to editorial planning.
- Interviewed key figures to gather insights and perspectives for news coverage.
- Conducted fact-checking and verification processes to uphold journalistic integrity.
- Researched in-depth articles for enhanced reader engagement.
Marketing Communications Associate
Cebu Doctors' University Hospital
Cebu City
06.2022 - 09.2023
- Responsible for handling the Digital Marketing of the institution, which includes content curation.
- Campaign and brand management, and managing the official pages and website.
- Copywriting for the Press Releases and any written communication to present the official brand.
- Handle campaigns and brand activations, including the production of multimedia materials.
- Deals with media practitioners and maintain positive image.
- Coordinated promotional events for increased brand awareness.
- Evaluated competitor strategies to stay ahead in the industry.
- Designed product catalogues for a clear display of offerings.
- Oversaw content creation, ensuring consistency across all platforms.
- Monitored marketing trends to keep company's strategy up-to-date.
- Facilitated client meetings to build stronger relationships.
- Boosted brand visibility by executing integrated marketing strategies.
- Streamlined communication process with innovative solutions.
Education
Masters of Media Studies -
UNIVERSITY OF SAN JOSE RECOLETOS - CEBU
Cebu CIty10.2025
Bachelor of Mass Communication -
NEGROS ORIENTAL STATE UNIVERSITY
Dumaguete City01.2019
Skills
Communication skills
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- National Conference for Women Journalist, Asian Center for Journalism, 03/01/24
- Climate Journalism Training, DW Akademie, 08/01/24
Languages
English
Fluent
Accomplishments
Most Outstanding Intern for the The Freeman Newspaper internship program - 2018
Reporter of the Year for The Freeman Newspaper - 2024
Certification
Climate Journalism Training with the DW and German Embassy
Affiliations
National Union of Journalists - Treasurer
Cebu Federation of Beat Journalists - Member
Volunteer for Everlasting Hope Childhood Cancer Mission in 2022
Timeline
Climate Journalism Training with the DW and German Embassy
10-2024
Freelance Digital Marketing
Private Healthcare Facility
01.2023 - 10.2025
Marketing Communications Associate
Cebu Doctors' University Hospital
06.2022 - 09.2023
Print Journalist
The Freeman Newspaper
01.2019 - 10.2025
Masters of Media Studies -
UNIVERSITY OF SAN JOSE RECOLETOS - CEBU
Bachelor of Mass Communication -
NEGROS ORIENTAL STATE UNIVERSITY