IRICKA GRACE S. INSUMA
Silay City
Overview
3
3
Languages
5
5
years of professional experience
Summary
Results-driven hospitality professional with expertise in luxury hotel operations, sales, guest relations, and account management. Certified Guest Service Professional recognized for exceptional guest handling and effective service recovery. Skilled in managing reservations and client concerns while fostering collaboration across departments. Additionally experienced in marketing and project management, having executed 200 campaigns in six months, contributing to enhanced service standards and business growth.
Work History
CLIENT MARKETING ACCOUNT MANAGER
1 Point BPO
Bacolod City
03.2026 - 09.2026
- Results-driven marketing and project management professional with a unique trajectory across hospitality, sales, and account management. Proven ability to execute 200 campaigns in 6 months, demonstrating operational excellence, scalability, and creative problem-solving. Managed end-to-end campaign lifecycles and budgets while coordinating cross-functional workflows in fast-paced environments. Bridged diverse industries of hospitality, sales, and marketing into a cohesive skillset, enhancing effectiveness in entertainment marketing.
- Core Competencies: 360 Campaign Management: End-to-end project oversight, asset planning, and campaign fulfillment; Budget Tracking: Operational scope management, spend tracking, and risk mitigation; Cross-Functional Collaboration: Partnering with creative, media, social, and publicity teams; Creative Asset Expertise: Video, digital, print, and OOH workflows; Tools & Platforms: HubSpot, Salesforce, Meta Business Suite, Google Workspace, Teams, Zoom; Strategic Thought Partnership: Solutions-oriented mindset, agile execution, and innovation with AI workflows
- Developed and implemented strategic marketing plans to enhance client engagement and brand visibility.
- Managed client accounts, ensuring alignment with business objectives and effective communication.
- Coordinated cross-functional teams to execute integrated marketing campaigns across various channels.
SALES MANAGER
Park Inn by Radisson Hotel Group
Bacolod City
09.2025 - 02.2026
- Collaborated with external sales channels to align efforts and enhance overall sales effectiveness.
- Cultivates strong ties with existing and prospective clients through sales calls, hosted events, familiarization trips, and trade shows.
- Engages with the local community to broaden the customer base and uncover new opportunities.
- Manages relationships with key stakeholders inside and outside the organization.
- Ensures smooth handover of accounts and details to the Event Management team.
- Joins team sales calls to secure new business or close deals.
- Oversees operational tasks for booked business, including proposals, contracts, and client communications. Identified and pursued new business opportunities, contributing to achievement of personal and property revenue targets.
- Analyzes market conditions, competitor strengths, and economic trends to position the property effectively.
- Secures the most valuable opportunities based on market demand and property needs.
- Understands target customers’ expectations and business challenges to deliver tailored solutions.
- Upholds the company’s service and relationship strategy to foster loyalty.
- Provides attentive service to grow account share.
- Adheres to and supports company service standards.
- Demonstrates daily commitment to service excellence and sets a positive example in guest relations.
- Engaged with guests to gather feedback, improving product quality and service delivery.
- CORE RESPONSIBILITIES; Relationship Building; Sales Management; Market Insight & Revenue Growth; Customer Service Excellence
- Developed and implemented sales strategies to enhance revenue growth and market presence.
- Trained and mentored team members to improve performance and achieve sales targets.
- Analyzed market trends to identify opportunities for new business initiatives.
Part-Time University Teacher (Hospitality & Tourism Management)
University of St La Salle
Bacolod City
08.2024 - 06.2025
- Balanced a full-time role as Hotel Sales Executive while serving as a part-time University Teacher, demonstrating strong time management, professionalism, and dedication to both student development and hotel operations. Shared real-world hospitality experience from front office support, guest relations, and sales operations to give students practical insight into hotel service standards and workplace expectations. Designed and delivered lessons that connected classroom theory with actual front desk procedures, sales coordination, guest handling, and service recovery practices. Coordinated and executed school’s immersion program, providing students hands-on exposure to hotel front office, sales, and guest-facing environments. Organized and led immersive activities that helped students understand daily hotel operations, from guest communication and reservations to sales support and departmental coordination. Collaborated with academic staff and hotel management to create meaningful learning experiences through site visits, job shadowing, and real-case hospitality scenarios. Mentored students in professional standards of front desk service excellence, client communication, and hospitality industry best practices.
- Developed and implemented engaging lesson plans aligned with curriculum standards.
- Facilitated classroom discussions to foster critical thinking and student engagement.
- Evaluated student performance through assessments and provided constructive feedback.
SALES EXECUTIVE
Seda Capitol Central, Bacolod
Bacolod City
08.2022 - 09.2025
- Account management: Managed existing accounts and developed new ones to secure repeat and continuous business.
- Sales strategy collaboration: Partnered with creatives and multimedia designers to enhance sales strategies and promotional materials.
- Organized operations: Coordinated sales activities, front office support, and team workflows with strong project management skills.
- Detail‑oriented service: Maintained accuracy and professionalism in client communications, VIP coordination, guest information sheets, and promotional materials.
- Leadership: Led and supported Sales Coordinators and trainees, ensuring smooth execution of sales processes and reinforcing guest service standards.
- Innovative strategies: Assisted in developing creative sales strategies with cross‑functional teams, balancing revenue goals with guest satisfaction.
- Guest care: Proactively handled inquiries, reservations, and sales‑related concerns with prompt resolution and front desk‑level professionalism.
- VIP coordination: Distributed detailed VIP and group information sheets to departments, ensuring seamless arrivals and guest service delivery.
- Client engagement: Guided clients on familiarization tours and inspections, reinforcing trust, confidence, and conversion opportunities.
- Industry representation: Represented the company at sales blitzes, trade exhibits, and industry events, promoting teamwork and brand visibility.
- Revenue growth: Recommended revenue‑generating arrangements and promotional offers based on market analysis, guest needs, and creative input.
Sales Coordinator
Seda Capitol Central, Bacolod
Bacolod City
01.2022 - 08.2022
- Sales & marketing support: Assisted the sales and marketing team in executing hotel sales initiatives and guest acquisition strategies.
- Account monitoring: Tracked account updates, room nights, and promotional distribution to ensure consistent guest communication and booking support.
- Client engagement: Handled website inquiries, telemarketing, and account follow‑ups to generate confirmed bookings and maintain client satisfaction.
- Database & proposals: Created and maintained client databases, prepared proposals, and supported marketing activities.
- Marketing collaboration: Assisted with photo and video shoots to enhance promotional campaigns and brand visibility.
Education
Bachelor of Science - Hospitality Management
University of St. La Salle
Bacolod City, Province Of Negros Occidental, Philippines05.2022
Skills
- Cultural Awareness
- Client Engagement
- Digital marketing
- Client management
- Client relationship management
- Negotiation Skills
- Campaign Analysis
- Leadership
- Collaboration
- Problem-solving
- Project Coordination
- Time management
- Problem-solving
- Reliability
- Effective communication
- Verbal communication
- Communication
- Detail-oriented
- Relationship building
- Customer Service
- Teamwork
- Collaboration
- Account Strategy
- English
- Filipino
- Hiligaynon
- Brand Strategy
- Continuous improvement
- Adaptability
Accomplishments
SEDA CAPITOL CENTRAL
•Certified Guest Service Professional
• Model Employee of the Quarter 2023
• Employee of the First Quarter 2024- rank and file category
• Employee of the 2nd Quarter 2024 - supervisor category
• Effective Business Writing Workshop
• Cebu Sales Call (Business Trip) for 4 Days
• International Travel Festival 2024 at Cebu City
• Customer Service Foundation
• Building Rapport with customers
• Customer Service: Problem Solving and Troubleshooting
• Customer Service: Handling Abusive Customers
• Advance Branding
• Revenue Management Training
• Guest Services Training
• OSH Occupational Safety and Health Training
• Guest Services 101 Training
• Redcross Medical and Safety Training
• Mental Health Awareness (ETIQA)
• Filipino Brand of Service Excellence
• Training for the week: Fire and Life Safety
• AyalaLand Hotels and Resorts: LIVEM Value Workshop
• Standard Greetings and & Handling Phone Call & Email Etiquette
• Proper Groooming: Hair and Make Up Training
• Spiritual Wellness
• Meritious Award- University of St. La Salle, Bacolod City
Languages
English
Filipino
Hiligaynon
Timeline
CLIENT MARKETING ACCOUNT MANAGER
1 Point BPO
03.2026 - 09.2026
SALES MANAGER
Park Inn by Radisson Hotel Group
09.2025 - 02.2026
Part-Time University Teacher (Hospitality & Tourism Management)
University of St La Salle
08.2024 - 06.2025
SALES EXECUTIVE
Seda Capitol Central, Bacolod
08.2022 - 09.2025
Sales Coordinator
Seda Capitol Central, Bacolod
01.2022 - 08.2022
Bachelor of Science - Hospitality Management
University of St. La Salle