Immanuel Silvera

• Was able to grow On Premise Channel, started from myself that handles Metro Manila, now with total of 3 people that cover Metro Manila and GMA areas.
• Leads a team of 2 people. Monitors, guides their sales, area assignments, budget usage etc.
• Creates marketing plans, budgets, wine dinners, events and promotions in order to generate sales.
• Goes to hotels, bars and restaurants to talk to owners, managers, and food and beverage directors to offer our wines and partnerships.
• Creates tailor fitter promotions that is suitable for clients. This includes big promotions like Valentines, Mother’s/Father’s Day, Halloween Events, Christmas and New Year events etc.
• Helps conceptualize designs for our merchandising materials.
• Business Development: Opens minimum of 10 new accounts every quarter and maintains around 70% total of newly opened doors yearly.
• Maintains accounts by conducting wine training to staff, implementing incentive programs, providing collateral materials, etc.
• Conducts wine trainings with certificates to Restaurant, Bars and Hotel staffs so they can properly offer our wines.

• Planning and implementation of events including sales conventions for further exposure and growth of our products.

• Generating pre and post event reports and brainstorming for improvements.

• Weekly visit stores and bars to check our product placements, movements and competitors activities.

• Coordinates with bar/store owners and managers to further promote our product.

• Trains third party manpower such as Brand ambassadors, helpers and promo disers.

• Conducts and investigates big clients who wants to apply for payment terms by going to their business stores, local city halls to check status of their properties, affiliated banks of clients etc.

• Under Comcast account, I was able to handle billing concerns, resolved technical issues and reach our monthly quota by upselling our products such as, cable, internet and phone.

• Under a medical account, I was able to answer inquiries and provide proper information for Doctors and patients regarding their health plans and benefits.