MS Excel (PowerPivot, PowerQuery)
Ian Paolo Pe Benito
Innovations And Category Associate Manager
Quezon City
Summary
Accomplished FMCG professional with experience across various parts of the value chain, from operational distribution, to supply & demand planning and now marketing and category management. Leader and problem-solver dedicated to continuously improve ways of working, capitalizing on work synergies, and coaching fellow associates to position them for success. Always willing grow and always excited to learn more.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Innovations and Category Associate Manager
Coca-Cola Beverages Philippines Inc.
10.2023 - Current
- Developed and implemented new product marketing strategies for carbonated softdrinks categories (81.6% share of business) that drives assortment and serves more drinking occasions; monitors NPL performances and drives expansion initiatives
- Led consumer promo initiatives (grassroots and digital) as well as packaging transition activations; ensured actions are taken during execution to meet KPI's (Q1'24: Kolek & Win, Q3'24: EPIC KPOP Promo; Q3 Marvel partnership, Christmas activation)
- Managed high-performing cross-functional teams - internal bottler (sales & sales operations, trade marketing, supply chain finance) to global brand (franchise, frontline marketing, region channels) - on consumer promos and category initiatives to ensure timely delivery and achievement of business milestones
- Put forward and operationalized price change and RGM strategies; ensured end-to-end readiness and acceptance
- Major KPI's: project execution metrics, volume, NSR per case and GP incremental
Demand Planning Associate Manager
Coca-Cola Beverages Philippines Inc.
08.2021 - 09.2023
- Leads and coaches team of national Sales & Operations Planning process owners (8 General Trade planners, 5 Modern Trade planners) in charge of forecasting and aligning final company volume targets
- Drive holistic S&OP process aligned across major functional players - Sales, Marketing, Supply Chain, and Finance
- Business scope: all business brands (367 SKUs) from one way carbonated soft drinks (CSDs), returnable CSDs, Stills (PET juice, Tetra Juice, Dairy, Water, Powders); and all business channels (General and Modern Trade) across all sales cuts in entire Philippines system
- Planning horizon scope: periodic S&OP, annual Business Plan, Long-range (3-5 year) Plan
- Major KPI's: increase Forecast Accuracy (S&OP and S&OE), establish Process Improvements (Demand Planning org restructure, System Process Improvements, New Planning Tool system assimilation), People Up-skilling
Network and Capacity Planning Lead
Coca-Cola Beverages Philippines Inc.
01.2019 - 08.2021
- Provides optimal supply production and distribution network plan to support demand for each S&OP cycle for approx 200 SKUs: one-way PET carbonated products, PET water, stills (PET Juice, Tetra, Dairy)
- Analyzes and builds multimillion-dollar business cases for capital investments of manufacturing lines and greenfield locations in 19 manufacturing locations across 10-year horizons
- Prolific in supply network and infrastructure (with working knowledge in optimization software ex. SC Guru, IBM Logicnet)
- Major KPI's: Volume Supportability, CapEx Projects Execution
Materials Consolidation and Claims Coordinator
Coca-Cola FEMSA
10.2018 - 12.2018
- Mitigated client claim exposures through operational and strategic management of claims
- Organized and participated in claim review meetings and new business presentations.
- Laid out foundational process for centralized (digital) claims management for raw materials across 19 producing plants
Logistics Management Trainee
Coca-Cola FEMSA
06.2017 - 10.2018
- Select group for Young Professionals Program, with exposure across different Logistics Functions (Transportation, Distribution)
- Strong collaboration from multiple functions of different directorates (Procurement, Warehousing, Manufacturing) to drive process improvements
- Project Lead for Sugar Importation during sugar shortage 2018 (major KPI's: 100% importation execution, minimized supply network cost through recommendation of interim catch warehouses)
- Project Lead for Warehouse Consolidation of Merchandising and Manufacturing Materials (major KPI's: cost savings, process improvement and compliance)
Education
Bachelor of Science - Chemical Engineering
University of The Philippines - Diliman
Diliman, Quezon City, Philippines 06.2011 - 06.2016
Skills
Category Management
Business Planning
Sales & Operations Planning
Project Management: Commercial & Marketing scopes
Demand Forecasting
Cross-Functional Stakeholder Management
People Management and Coaching
Long Range Planning
Supply Network Planning and Optimization
Supply and Demand Planning with Reverse Logistics
Revenue Growth Management & Value Chain Analysis
Software
MS Office (Word, Powerpoint, Thinkcell, Projects)
Basic Coding (C, Java, MatrixLab)
Certification
Licensed Chemical Engineer (2016-2019)
Interests
Sports (Volleyball, Badminton, Muay Thai)
Stage Performances (Choir, Dance Troupe, theatre)
Online Team Games (FPS, MOBA)
Event Hosting
Timeline
Innovations and Category Associate Manager
Coca-Cola Beverages Philippines Inc.
10.2023 - Current
Demand Planning Associate Manager
Coca-Cola Beverages Philippines Inc.
08.2021 - 09.2023
Network and Capacity Planning Lead
Coca-Cola Beverages Philippines Inc.
01.2019 - 08.2021
Materials Consolidation and Claims Coordinator
Coca-Cola FEMSA
10.2018 - 12.2018
Logistics Management Trainee
Coca-Cola FEMSA
06.2017 - 10.2018
Licensed Chemical Engineer (2016-2019)
11-2016
Bachelor of Science - Chemical Engineering
University of The Philippines - Diliman
06.2011 - 06.2016