IAN FREDERICK REDULFIN
Senior Copywriter And Marketing Specialist
Valenzuela,Metro Manila
Summary
Adept at elevating KOG Games' brand through expert content creation and strategic marketing communications, I spearheaded projects that enhanced team efficiency and game quality assurance. My collaborative approach and innovative problem-solving significantly improved content delivery, showcasing my ability to blend creative writing with effective project management.
Overview
8
8
years of professional experience
1
1
Language
Work History
Senior Copywriter and Marketing Specialist
KOG Games
Makati City
10.2024 - Current
- Managed and delegated tasks to optimize workload distribution across teams, ensuring timely completion of material creation and adherence to deadlines.
- Led and facilitated team meetings to align on project updates and unify the team's vision for promotional strategies.
- Proposed and implemented improvements in copy delegation, content creation processes, and file management/organization for the PH team.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Proactively planned tasks based on client updates and events, ensuring timely execution.
- Conducted follow-ups and made schedule adjustments to address unexpected delays and maintain project timelines.
- Coordinated directly with the US team to handle promotional material requests and collaborated with the KR team on game quality assurance and emergency announcement tasks.
- Revised and updated job titles and descriptions to better align with team roles and responsibilities.
- Wrote articles and announcements for the game website, covering in-game events, promotions, item sales, and patch updates, adhering to employers' overarching brand identity and personality.
- Crafted blog content tailored to specific audience segments to engage and inform players.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Provided copy and scripts for promotional materials, including print ads, web banners, flash ads, in-game content, and social media campaigns.
- Reviewed and edited promotional copy for grammar and accuracy, ensuring alignment with in-game content.
- Coordinated with copywriters, graphic designers, community managers, and web development teams to support design and content needs, including providing icons, videos, game information, and images for marketing materials.
- Assisting of Game Support Team, providing game information as needed for them to proceed with addressing player inquiries with proper resolution.
- Conducted monitoring and quality assurance of the product client during scheduled and emergency maintenance, ensuring uninterrupted 24/7 accessibility.
- Performed other duties as assigned when necessary
Junior Copywriter and Marketing Specialist
KOG Games
Makati City
01.2024 - 10.2024
- Wrote articles and announcements for the game website, covering in-game events, promotions, item sales, and patch updates.
- Edited and rewrote game guides from translated documents, adapting the content to fit the target audience’s voice.
- Created copy and scripts for various promotional materials, including print ads, web banners, flash ads, in-game ads, and social media campaigns.
- Authored blog articles tailored to specific audience segments, engaging readers and driving traffic.
- Assisted with posting articles during maintenance updates to keep the community informed.
- Provided web copy for additional sections of the game website, such as My Account, Billing, Load Up pages, and microsites.
- Proofread and revised webpages on test and production sites to ensure accuracy and quality before going live.
- Reviewed promotional material copy for grammatical correctness and alignment with in-game content, ensuring consistency and accuracy across all platforms.
- Monitored and ensured the quality of the product client before, during, and after scheduled and emergency maintenance, maintaining 24/7 accessibility.
- Escalated and resolved game bugs reported by players, developers, or through proactive monitoring.
- Coordinated with copywriters, graphic designers, community managers, and web development teams to provide materials (icons, videos, game info, images) for marketing, ensuring quality and accuracy in final publications.
- Assisted the Game Support Team by providing game-related information to address player inquiries and resolve issues.
- Effectively prioritized multiple tasks, utilized multi-tasking techniques, and quickly acquired in-depth game knowledge for optimal productivity.
- Managed multiple requests simultaneously, delivering high-quality work within deadlines.
- Stayed updated on the gaming industry and competitors to provide innovative suggestions for game improvement.
- Conceptualized and facilitated in-game or off-site events to engage players and promote the game.
- Maintained clear, consistent communication with team members, participated in meetings, and contributed to process improvements, fostering a collaborative work environment.
- Performed additional duties as assigned to support team goals and operations.
Game QA and Marketing Specialist
KOG Games
Makati City
08.2023 - 01.2024
- Wrote articles and announcements for the game website, covering in-game events, promotions, item sales, and patch updates.
- Crafted blog content tailored to specific audience segments to engage and inform players.
- Provided copy and scripts for promotional materials, including print ads, web banners, flash ads, in-game content, and social media campaigns.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
Customer Support and Game QA Specialist
KOG Games
06.2022 - 08.2023
- Proposed improvements on processes to ensure timely resolution of player tickets.
- Supported successful product launches by performing rigorous pre-release validation tests in close collaboration with development teams.
- Escalated and resolved game bugs reported by players, developers, or through proactive monitoring.
- Coordinated with copywriters, graphic designers, community managers, and web development teams to provide materials (icons, videos, game info, images) for marketing, ensuring quality and accuracy in final publications.
- Assisted the Game Support Team by providing game-related information to address player inquiries and resolve issues.
In-House Streamer, Community and Page Management
KOG Games
06.2019 - 12.2020
- Monitored analytics data to identify trends and opportunities for channel growth, adjusting strategies accordingly.
- Developed creative, entertaining, and informative content for various game genres, appealing to diverse viewer interests.
- Grew follower base through active promotion on social media platforms and collaborations with other streamers.
- Enhanced viewer engagement by consistently delivering high-quality content and maintaining a regular streaming schedule.
- Enhanced public speaking skills to deliver captivating and informative presentations.
- Increased visitor engagement with informative and interactive tours.
- Maintained impeccable presentation of attire and conduct to uphold institution's prestigious image.
Customer Support Specialist
KOG Games
11.2018 - 06.2022
- Provided ticketing support to assist players in problem-solving and managing escalations.
- Proposed improvements on processes to ensure timely resolution of player tickets.
- Processed account and game-related requests using backend tools to resolve player concerns efficiently.
- Focused on direct communication with the team lead and fellow members in discussing game problems and resolution.
- Maintained game knowledge to easily answer and resolve player issues.
Background Actor
GMA 7 - MZet Production
04.2018 - 07.2018
- Developed strong improvisational skills through active participation in unscripted scenes, contributing to dynamic storytelling.
- Maximized screen presence by utilizing subtle facial expressions and body language to convey emotions effectively without detracting from principal performers.
- Assisted wardrobe department with quick costume changes during time-sensitive shooting schedules for efficient transitions between scenes.
- Contributed to seamless production flow by promptly arriving on set, fully prepared with costume and makeup.
Graphic Artist, Writer, Video Editor, and Producer
Unafabrica Advertising (Internship)
04.2017 - 10.2018
- Met with customers to present mockups and collect information for adjustments.
- Created advertisements, brochures and logo designs to promote new products and programs.
- Created 3D rendering of stage and activation booth designs.
- Completed final touches for projects before rollout.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Built corporate brands by designing cohesive looks between elements.
- Put together videos for social media, advertising, and informational purposes.
- Created motion graphics and video content for websites and applications.
- Produced videos used for client advertising and product branding.
Education
Bachelor of Arts - Mass Communication: Broadcasting
Lyceum of The Philippines University
Manila, Metro Manila, Philippines 04.2001 -
Skills
Content Creation
Copywriting
Editing Skills
Game Quality Assurance
Project Management
Target Audience Analysis
Teamwork and Collaboration
Marketing Communications Expertise
Creative Writing
Client Relations
Innovative Problem-Solving
Business
I own a Photo Studio Business under the name Istorya Self Photo Studio established January 18, 2023. Owning my own business helped me be able to learn more about product advertising promotions, employee management, facility maintenance, and further developed my skills in my own hobby, which is Photography. The Facebook Page has 9.6k followers and counting.
Timeline
Senior Copywriter and Marketing Specialist
KOG Games
10.2024 - Current
Junior Copywriter and Marketing Specialist
KOG Games
01.2024 - 10.2024
Game QA and Marketing Specialist
KOG Games
08.2023 - 01.2024
Customer Support and Game QA Specialist
KOG Games
06.2022 - 08.2023
In-House Streamer, Community and Page Management
KOG Games
06.2019 - 12.2020
Customer Support Specialist
KOG Games
11.2018 - 06.2022
Background Actor
GMA 7 - MZet Production
04.2018 - 07.2018
Graphic Artist, Writer, Video Editor, and Producer
Unafabrica Advertising (Internship)
04.2017 - 10.2018
Bachelor of Arts - Mass Communication: Broadcasting
Lyceum of The Philippines University
04.2001 -
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