Henrik Kelly Yu
Entrepreneur
Cagayan De Oro, Province Of Misamis Oriental,MSR
Summary
High-achieving senior executive bringing expertise in business planning, revenue development and change management. Offers more than 25 years of leadership in food, retails and construction industry along with entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment.
Overview
27
27
years of professional experience
Work History
Assistant Vice President - Admin and Finance
HE and Sons Corporation
01.2005 - Current
- Established a high-performance culture within the team by setting clear expectations and providing regular feedback on individual performance contributions.
- Optimized resource allocation by analyzing operational needs, reallocating resources as needed to maximize efficiency across all functions.
- Increased efficiency by streamlining processes and implementing new software tools for the team.
- Fostered strong relationships with key clients, leading to repeat business and a significant increase in customer satisfaction ratings.
- Led cross-functional teams to deliver successful projects on time and within budget, enhancing company reputation in the industry.
- Managed risk effectively by implementing robust compliance procedures and conducting regular audits of internal controls.
President
Bigby's Quality Foods Corporation
12.1998 - Current
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Supported project management team for optimal performance.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
- Built a diverse workforce through targeted recruiting efforts focused on diversity, equity, and inclusion principles.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
Marketing Manager
HE and Sons Corporation
01.1999 - 12.2002
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Brand Marketing Assistant - Magic Flakes
Universal Robina Corporation
01.1998 - 12.1998
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Assisted with budget planning process by providing accurate projections of anticipated expenses associated with various marketing initiatives throughout the fiscal year.
- Conducted market research to identify emerging trends, gauge customer preferences, and inform future marketing strategies.
- Streamlined email marketing efforts resulting in higher open rates and click-throughs by segmenting target audiences, optimizing subject lines, and refining content.
- Utilized project management tools to track progress and ensure timely completion of all tasks associated with assigned marketing projects.
Education
Certification Course - Food Photography
Culinary Institute of America
New York City 04.2001 -
Certification Course - Financial Accounting
Asian Institute of Management
Makati City, Metro Manila, Philippines 04.2001 -
Bachelor of Arts - Economics
Ateneo De Manila University
Metro Manila 04.2001 -
Skills
Business Management
Operations Management
Project Management
Risk Management
Critical and Creative Thinking
Strategic Thinking and Planning
Brand Marketing
Consulting
Financial Management
Timeline
Assistant Vice President - Admin and Finance
HE and Sons Corporation
01.2005 - Current
Certification Course - Food Photography
Culinary Institute of America
04.2001 -
Certification Course - Financial Accounting
Asian Institute of Management
04.2001 -
Bachelor of Arts - Economics
Ateneo De Manila University
04.2001 -
Marketing Manager
HE and Sons Corporation
01.1999 - 12.2002
President
Bigby's Quality Foods Corporation
12.1998 - Current
Brand Marketing Assistant - Magic Flakes
Universal Robina Corporation
01.1998 - 12.1998
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