Hazel Hernandez-Francisco
Novaliches Quezon City,00
Summary
Accomplished in spearheading franchise growth and operational excellence, I leveraged strategic planning and robust franchise relationships at Yellow Cab to enhance national brand integrity. My expertise in financial management and leadership has driven profitability and team development, achieving significant improvements in franchise performance and compliance.
Overview
31
31
years of professional experience
1
1
Certificate
Work History
National Franchise Business Manager
Yellow Cab
07.2020 - Current
- Develop and implement national strategies for franchise expansion and operational improvements in alignment with company goals. Identify growth opportunities and support new franchise openings.
- Oversee operations of franchise stores to ensure the align with brand standards and quality assurance. Develop and monitor KPIs to measure and improve franchise performance.
- Act as the main point of contact for franchise owners, offering support in business planning, staffing, marketing and training. Conduct regular visits and performance reviews to ensure continues improvement and alignment to corporate objectives.
- Ensure franchisees comply with legal , operational and brand guidelines.
- Monitor financial performance of franchisees, analyze P&L statements and support franchisees in achieving profitability. Collaborate on budgeting and forecast activities to ensure financial health of franchise operations.
- Work closely with marketing, finance, product development, and training teams to provide franchisees with resources, updates, and support, ensuring alignment on national campaigns and product rollouts.
Territory Business Unit Manager
Yellow Cab
01.2019 - 07.2020
- Oversee operations across the regions , ensuring high standards in product quality. customer service , cleanliness and safety.
- Monitor and enforce adherence to company policies, food safety guidelines and quality control protocols.
- Develop and implement strategies to drive sales and increase market share within the territory.
- Analyze sales data to identify trends, set specific goals , and support stores in achieving revenue targets.
- Work closely with marketing to execute local campaigns and promotions that drive traffic and customer engagement.
- Conduct store visits to ensure brand standards are maintained and provide hands -on support to address challenges
- Facilitate training sessions to improve skills in areas such as inventory management, customer engagement, RAPSS ( Restaurant Analysis for Profit Sales System) , WIGS. ( Wildly Important Goals.
- Review P&L Statements, track financial performance , and support multi unit managers in managing budgets and controlling costs.
- Identify areas for financial improvement and coach managers on strategies to enhance profitability.
- Ensure that the territory maintain optimal inventory levels.
- Work with Multi Unit Managers to streamline ordering , reduce waste , and improve cost efficiency.
- Mentor the team , fostering a high performance culture focused on teamwork, accountability , and customer satisfaction.
- Conduct performance reviews, set development goals, and provide feedback to help employees grow within the organization.
- Monitor customer feedback and implement strategies to enhance customer satisfaction and loyalty across the territory.
- Conduct competitor analysis to understand the market landscape and make data-driven recommendations for expansion or improvements.
- Work with upper management to identify potential locations for new store or remodels within the territory.
Operation Manager
Teriyaki Boy Group Inc.
01.2017 - 07.2020
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
Area Manager
Greenwich
09.2004 - 08.2016
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
Group Manager
Verde Foods Inc. ( Original Owner of Greenwich)
02.1997 - 09.2004
- Optimized resource allocation by identifying underutilized assets and reallocating them effectively within the organization.
- Identified areas of improvement through regular performance reviews, providing constructive feedback and coaching for team members.
- Drove organizational change initiatives that resulted in streamlined operations, improved employee morale, and increased efficiencies throughout the group.
- Ensured compliance with industry regulations and company policies, mitigating risks associated with non-compliance issues.
Store Manager
Don Don Japanese Fastfood
01.1996 - 12.1996
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Store Manager
Henrys Foodshop
01.1994 - 12.1995
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
Bachelor of Science - Nursing
Perpetual Help College of Manila
Manila, Metro Manila, Philippines03-1993
Skills
- Franchise Development & Expansion Expertise in identifying and targeting growth markets for franchise expansion,
- Strategic Planning and Execution Proven ability to develop and implement strategic plans to drive national franchise growth Experience in aligning regional goals with national brand objectives , ensuring consistency across locations
- Operational Excellence Proficient in streamlining processes, improving efficiencies, and enhancing operational performance Strong record in standardizing franchise operations to ensure brand integrity and high -quality service across outlet
- Financial Management and Profitability Skilled in analyzing financial data, monitoring KPIs, and implementing initiatives to maximize profitability Experience in budgeting, forecasting, and ensuring franchisees meet financial benchmarks
- Franchise Relationship Management Ability to foster productive relationships with franchisee providing guidance, resources and support to ensure their success Conflict resolution skills and consultative approach to managing franchisee concerns and ensuring satisfaction
- Sales & Marketing Strategy Knowledge on sales strategies and promotional activities that boost franchise visibility and revenue
- Leadership and Team Development Proficiency in leading regional teams, coaching franchise managers
- Analytical Skills & Data -Driven Decision Making Strong analytical abilities to assess market trends, franchise performance , and customer feedback Proficient in using data to inform decisions, to identify areas for improvement, and measure success of franchise operations
- Training & Compliance Experience in implementing training programs to ensure franchisees meet brand standards and compliance requirements Ability to conduct audits, provide feedback, and drive improvement in compliance areas
Accomplishments
Mini Master in Franchise Management, CFE graduate.
Financial Acumen.
Lean Six Sigma Yellow Belt Certification
UX Certifications Course
Social Media Marketing
Hygiene and Sanitation in the HORECA Industry
Emerging Pathogens of Interest in the Food Industry
Awarded as the First Diamond Coach Award in Greenwich.
Won Inclusive Business Model Award: Good Together Campaign TBGI: PWD Hiring Program for Teriyaki Boy Group Inc.
People Champion of the Year for Teriyaki Boy Group Inc.
Certification
CFE Certified. Philippine Franchise Association . Asia Institute of Management.
Timeline
National Franchise Business Manager
Yellow Cab
07.2020 - Current
Territory Business Unit Manager
Yellow Cab
01.2019 - 07.2020
Operation Manager
Teriyaki Boy Group Inc.
01.2017 - 07.2020
Area Manager
Greenwich
09.2004 - 08.2016
Group Manager
Verde Foods Inc. ( Original Owner of Greenwich)
02.1997 - 09.2004
Store Manager
Don Don Japanese Fastfood
01.1996 - 12.1996
Store Manager
Henrys Foodshop
01.1994 - 12.1995
CFE Certified. Philippine Franchise Association . Asia Institute of Management.
Bachelor of Science - Nursing
Perpetual Help College of Manila
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