HARRIETTE GUTIERREZ
University Lecturer
Taguig, Metro Manila
Summary
Passionate about guiding and inspiring the next generation of marketing, management, and research professionals. Skilled in providing instruction, motivation, and mentorship to help individuals reach their full potential. Committed to fostering growth and development through personalized guidance and support. Dedicated to cultivating a positive and empowering learning environment for future industry leaders.
Overview
17
17
years of professional experience
Work History
University Lecturer 5
Far Eastern University
03.2023 - Current
- Teaching undergraduate-level courses in the College of Business Administration, including Business Planning (feasibility Study), entrepreneurship and Innovation 2, Pricing Models and Strategy, and International Business and Trade.
- Teaches students the business strategies and research fundamentals, including the applications commonly used in the industry.
- Instruct students using effective instructional strategies, such as research projects, group discussions, cooperative learning, project-based learning, and problem-based learning.
- Prepares engaging and challenging lessons for a balanced instruction, demonstration, and work time program that provides students with opportunities to observe, question, and investigate.
- Administers various types of assessments to monitor students’ comprehension of content.
University Lecturer
Pamantasan ng Lungsod ng Muntinlupa
08.2022 - Current
- Teaching undergraduate-level courses in marketing topics such as Marketing Research, Product and Brand Management, Franchising, Pricing and Advertising Strategies, Strategic Management, and E-Commerce and Internet Marketing.
- Teaches students the fundamentals of marketing and research, including the applications commonly used in the industry.
- Teaching students about new developments in marketing, including changes in technology and public attitudes toward different products or services.
- Instruct students using effective instructional strategies, such as research projects, group discussions, cooperative learning, project-based learning, and problem-based learning.
- Prepares engaging and challenging lessons for a balanced instruction, demonstration, and work time program that provides students with opportunities to observe, question, and investigate.
- Administers various types of assessments to monitor students’ comprehension of content.
English Teacher (Part-time)
Mango International Language Centre
01.2022 - 08.2022
- Conducting activities and lessons based on English Second Language teaching methodologies.
- Lead intensive examination and communication courses for beginner to advanced groups.
- Address all aspects of communication through appropriate instruction that develops each student’s ability to read, write, speak, and listen in the relevant content area.
- Address academic and language assessments to evaluate student progress in meeting academic learning targets and progress in language acquisition.
- Maintain complete and accurate records of student progress and evidence of growth and improvement.
Marketing Manager
SM Appliance Center, Inc.
09.2018 - 03.2020
- Creates and executes brand-appropriate marketing events and programs.
- Specializes in event activation and manages the creation and execution of quarterly advertising materials.
- Develop meaningful and brand-appropriate partnerships and co-branding opportunities with leading appliance brands.
- Collaborates with merchandising team of various product categories for targeted campaigns and events relative to our target market.
- Review contracts with different financing companies and partners.
- Implements a research-based analysis to produce a clear vision for all marketing and advertising campaigns to ensure the perpetuation of the brand image at an exceptional level for all events and promotions.
- Assists in digital and online marketing campaigns.
- Proofreads creative copy.
Visual Merchandiser & Brand Sales Consultant
MYER Australia
03.2017 - 04.2018
- Accentuates the features and benefits of goods and services that GAZMAN offers by developing floor plans and three-dimensional displays to maximize sales.
- Establishes a high level of customer service.
Brand Sales Consultant
GAZMAN Australia
11.2016 - 04.2018
- Demonstrates a high level of customer service.
- Observe the company’s key performance index, solid product, and brand knowledge to generate positive ROI through the retail sales experience.
- Provides analysis and solutions through marketing strategies.
Assistant Store Manager
Concepts Direct Pty Ltd Australia
05.2015 - 10.2016
- Supervises day-to-day store operations and brand-building management through BTL activations such as merchandising, displays, POS, product demos, and customer relations across all categories of various household, fashion, fitness, health & beauty, and accessories products.
- Collaborates with (five) suppliers concerning product purchase, research, and design to execute marketing communications such as point of sale, advertising, and promotional materials in-store to promote awareness and interest in goods and services to generate sales.
Customer Relations and Barista
Michel’s Patisseries
01.2014 - 05.2015
- Team Leader in Customer Relations.
- Directs the management of store operations and delivers customer service transactions with exemplary skills through patience, a sense of urgency, and troubleshooting to provide the best experience for clientele.
Training Assistant- Human Resource Division
Prime Pacific Grill Corporation- Gerry’s Grill Group of Restaurants
11.2010 - 02.2011
- Forefront Training Assistant.
- Executes store events and sponsorships.
- Manages training programs and employee assessments for all internal staff.
Library Assistant
University of the Philippines
06.2008 - 07.2009
- Responsible for all information commons and all technical troubleshooting when computer units were temporarily unable to function.
- Disseminates information within the General Section Unit, which includes answering calls and queries from library patrons and suppliers, maintaining forms and files, and receiving correspondence.
Education
MASTER OF COMMERCE - MARKETING SPECIALISATION
AUSTRALIAN CATHOLIC UNIVERSITY
BACHELOR OF LIBRARY AND INFORMATION SCIENCE - undefined
UNIVERSITY OF THE PHILIPPINES
Skills
Distance learning coordination
Fostering student involvement
Research-based writing
Specialized knowledge in a subject area
Mentoring
Collaborative learning
Assessment strategies
Academic research
Affiliations Training And Seminars
- Australian Marketing Institute, Member, 05/01/23 - 05/01/24, 69175826
- Navigating Legal and Privacy Challenges in AI Implementation, Webinar, 06/04/25, Cheree McAlpine (Chief Legal Officer, Zoom), Hanan Szwarcbord (VP, Chief Security Officer & Head of IT Infrastructure, Micron)
- GenAI in Action: Practical Applications of AI Tools for Teaching and Learning, Webinar, 04/24/25, Haya Ajjan (Professor, MIS; Associate Dean, Elon University)
- Educational Ethics in Turbulent Times, Webinar, 04/16/25, Meira Levinson (Professor, Harvard Graduate School of Education)
- Marketing Research Seminar 2025, Organizer, 04/04/23, Professor in charge, Pamantasan ng Lungsod ng Muntinlupa
- How to Get Published in Inspiring Minds – HBP Editors Share Advice for Making Your Pitch Stand Out, Webinar, 03/27/25, Lucy Swedberg, Amy Saltzman, Natalie Blanchette
- AI-enhanced Teaching and Learning – Best Practice at ETH Zurich, Webinar, 11/21/24, Gerd Kortemeyer, Ph.D.
- Generative AI in Education: Educator’s and Learners’ Perspective, Webinar, 10/09/24, Chan Wai Hoe, Shahida Ariff
- Edukalidad 2024 (Team Building, Training and Seminar), Faculty Participant, 08/24/24 - 08/25/24, Pamantasan ng Lungsod ng Muntinlupa, Caliraya, Resort Club, Lumban Laguna
- University Annual Conference 2024, Faculty Participant, 08/01/24 - 08/05/24, Pamantasan ng Lungsod ng Muntinlupa, Office of the Vice President for Academic Affairs
- Employees Portal Training, Faculty Participant, 02/28/24, Pamantasan ng Lungsod ng Muntinlupa, Center for Flexible Learning and Microcredentialing and ICT Office
- Franchising and Training & Development Seminar 2024, Organizer, 05/08/24, Professor in charge, Pamantasan ng Lungsod ng Muntinlupa
- Industry Immersion – Marketing in Pharmaceutical Companies, Professor in charge, 11/10/23, Conjug8 Corporation, Quezon City
- Marketing Research Seminar 2023, Organizer, 09/13/23, Professor in charge, Pamantasan ng Lungsod ng Muntinlupa
- Will AI Replace the Educator?, Webinar, 08/11/23, David Lefevre, David Shrier, New York, Harvard Business Publishing
- 2023 E-Commerce and Internet Marketing Seminar, Organizer, 05/10/23, Professor in charge, Pamantasan ng Lungsod ng Muntinlupa
- Quality Management Training, Participant, 02/27/23, 4 Hours, Pamantasan ng Lungsod ng Muntinlupa, Office of the President
- In-Service Training of CBA Faculty Member, Participant, 02/22/23, 4 Hours, Pamantasan ng Lungsod ng Muntinlupa, College of Business Administration
- Research Colloquium 2022: Business Practices Working Towards Organizational Success, Participant, 11/11/22, 5 Hours, Pamantasan ng Lungsod ng Muntinlupa, College of Business Administration
Professional Statement
To instruct, motivate, and mentor future Marketing, Management, and Research professionals.
Timeline
University Lecturer 5
Far Eastern University
03.2023 - Current
University Lecturer
Pamantasan ng Lungsod ng Muntinlupa
08.2022 - Current
English Teacher (Part-time)
Mango International Language Centre
01.2022 - 08.2022
Marketing Manager
SM Appliance Center, Inc.
09.2018 - 03.2020
Visual Merchandiser & Brand Sales Consultant
MYER Australia
03.2017 - 04.2018
Brand Sales Consultant
GAZMAN Australia
11.2016 - 04.2018
Assistant Store Manager
Concepts Direct Pty Ltd Australia
05.2015 - 10.2016
Customer Relations and Barista
Michel’s Patisseries
01.2014 - 05.2015
Training Assistant- Human Resource Division
Prime Pacific Grill Corporation- Gerry’s Grill Group of Restaurants
11.2010 - 02.2011
Library Assistant
University of the Philippines
06.2008 - 07.2009
BACHELOR OF LIBRARY AND INFORMATION SCIENCE - undefined
UNIVERSITY OF THE PHILIPPINES
MASTER OF COMMERCE - MARKETING SPECIALISATION
AUSTRALIAN CATHOLIC UNIVERSITY