Influencer Marketing
Harlene Jhoy Baculinao
Digital Marketing Manager
Quezon City
Summary
Organized Virtual Assistant dedicated to improving accuracy and efficiency by maintaining and developing administrative and procedural processes. Focused and communicative individual possessing superb data entry, time management and customer service skills. Offering four (4) years of experience providing quality administrative support to clients.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
TEAM LEADER
Digital Stark
10.2021 - Current
- Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
- Facilitated effective decision-making processes within the group through open dialogue, active listening, and consensus-building techniques.
- Promoted a culture of continuous improvement by encouraging feedback from all levels of the organization and implementing actionable changes accordingly.
- Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
- Mentored junior staff members, helping them develop their leadership potential and advance in their careers.
- Collaborated with other department leaders to establish shared goals and ensure alignment across teams.
- Evaluated team member performance against established objectives during regular reviews, offering praise for achievements or identifying areas requiring further development.
- Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
- Worked with team to identify areas of improvement and devised solutions based on findings.
- Mentored and guided employees to foster proper completion of assigned duties.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Maintained database systems to track and analyze operational data.
PROJECT MANAGER
DIGITAL STARK
07.2021 - Current
- Spearheading the global team in outsourcing Key Opinion Leaders from Southeast Asia, East Asia, North America, South America, Commonwealth of Independent States, and Australia
- Communicates with the client or brand managers and reports regarding the progress of the projects
- Leads the global team in handling Key Opinion Leaders and/or their managers
- Creates guidelines, and check project agreements
- Monitors progress of the team members and reports progress or issues to the executives
- Creates lessons for new members' orientation and as part of company's growth.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Negotiated contracts with KOLs and managements, securing quality materials at competitive prices for efficient use of resources.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Fostered a culture of innovation and creativity within the project team, leading to improved problem-solving capabilities and enhanced outcomes.
- Met project deadlines without sacrificing build quality or workplace safety.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Monitored project performance to identify areas of improvement and make adjustments.
- Negotiated and managed third-party contracts related to project deliverables.
- Analyzed project performance data to identify areas of improvement.
- Reported regularly to managers on project budget, progress, and technical problems.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
CUSTOMER SERVICE REPRESENTATIVE
SKIN1004 PHILIPPINES
08.2023 - Current
- Contributed to sales growth by upselling products and services based on individual customer requirements.
- Participated in cross-functional initiatives aimed at enhancing overall business operations and customer satisfaction levels.
- Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
- Utilized data analytics tools to monitor performance trends regularly, identifying areas for improvement and implementing necessary changes.
- Register promotions using TikTok Seller Accounts
- Schedule content uploads on TikTok
- Create engaging and effective captions for TikTok videos
- Create, edit, and post important announcements on TikTok
- Check return and refund requests
- Provide solutions on customers' complaints
- Collaborated with team members to develop best practices for consistent customer service delivery.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Cross-trained and backed up other customer service managers.
CUSTOMER SERVICE REPRESENTATIVE & SOCIAL MEDIA MANAGER
COMMONLABS. PHILIPPINES
12.2020 - 07.2021
- Managed brand's account in Shopee
- Monitored brand's revenue everyday
- Created captions for social media campaigns in Instagram and Facebook.
KOL MARKETING ACCOUNT MANAGER
Digital Stark
11.2020 - 07.2021
- Managed multiple marketing accounts simultaneously, ensuring seamless coordination and execution of campaigns.
- Managed budgets effectively while prioritizing resources toward high-impact initiatives.
- Streamlined internal processes for better efficiency in managing accounts, leading to improved client satisfaction rates.
- Organized successful digital marketing projects for biggest clients in the Philippines such as Nacific, SKIN1004, and COMMONLABS.
VICE CHAIRPERSON
PUP BroadCircle
09.2020 - 09.2021
- Takes in charge of the condition of the committees
- Assumes the duties of the Chairperson in case of absence
- Suggests solutions when problems arise
- Takes charge on the supervision of members' welfare and other matters assigned by the Chairperson.
TRANSCRIPTOR
Freelance
08.2019 - 03.2021
- Transcribed researches of students in graduate schools.
IMMERSION
Land Registration Authority (LRA)
12.2017 - 02.2018
- Immersed in LRA as an encoder and did office works for a total of 80 hours.
SERVICE CREW
McDonald's
02.2018 - 04.2018
- Enrolled in a summer job for 3 months at McDonald's KIA Theatre through SPES program of Department of Labor and Employment (DOLE).
Education
Bachelor of Arts - Broadcasting
Polytechnic University of The Philippines (PUP)
Manila, Metro Manila, Philippines 05.2018 - Current
Senior High School - Humanities And Social Sciences (HUMSS)
Technological Institute of The Philippines (TIP)
Quezon City, Metro Manila 05.2016 - 05.2018
Skills
Project Management
Digital Marketing
Outsourcing
Social Media Management
Customer Service
News Writing
Critical Thinking
Problem Solving
Quality Control
Word Processing
Report Writing
Proofreading
Strong grammar knowledge
Wide Vocabulary Range
Patience and Concentration
High Accuracy Level
Continuous Learning Attitude
Fast Typing Speed
Cultural Sensitivity Awareness
Quality Assurance Practices
Proofreading proficiency
Meeting Deadlines Consistently
Interpersonal Communication
Self Motivation
Professionalism
Multitasking Abilities
Team building
Effective Communication
Appointment Scheduling
Teamwork and Collaboration
Problem-Solving
Written Communication
Relationship Building
Decision-Making
Problem-solving abilities
Problem-solving aptitude
Time Management
Continuous Improvement
Active Listening
Interests
Customer Service
Social Media Trends
Timeline
CUSTOMER SERVICE REPRESENTATIVE
SKIN1004 PHILIPPINES
08.2023 - Current
TEAM LEADER
Digital Stark
10.2021 - Current
PROJECT MANAGER
DIGITAL STARK
07.2021 - Current
CUSTOMER SERVICE REPRESENTATIVE & SOCIAL MEDIA MANAGER
COMMONLABS. PHILIPPINES
12.2020 - 07.2021
KOL MARKETING ACCOUNT MANAGER
Digital Stark
11.2020 - 07.2021
VICE CHAIRPERSON
PUP BroadCircle
09.2020 - 09.2021
TRANSCRIPTOR
Freelance
08.2019 - 03.2021
Bachelor of Arts - Broadcasting
Polytechnic University of The Philippines (PUP)
05.2018 - Current
SERVICE CREW
McDonald's
02.2018 - 04.2018
IMMERSION
Land Registration Authority (LRA)
12.2017 - 02.2018
Senior High School - Humanities And Social Sciences (HUMSS)
Technological Institute of The Philippines (TIP)
05.2016 - 05.2018
References
- CHARLENE N. YU, Team Leader at Digital Stark, +63 945 276 1012
- TRISHA MAE MARQUEZ, Supervisor in Customer Service at Digital Stark, +63 999 596 3681
References
- CHARLENE N. YU, Team Leader at Digital Stark, +63 945 276 1012
- TRISHA MAE MARQUEZ, Supervisor in Customer Service at Digital Stark, +63 999 596 3681