Summary
Overview
Work History
Education
Skills
Timeline
Generic

Hanna Garrido

Summary

An experienced Manager and a Digital Marketing Expert with huge passion for digital platforms and digital media advertising looking for a position that will enable me to maximize my 10+ years of experience in account management, project management, digital media strategy, media buying and performance marketing and help build highly effective advertising solutions.

CORE COMPETENCIES

  • Account Management - Established strong client relationships essential to retain and grow the business.
  • Campaign Management - Very experienced in managing multi-integrated campaigns simultaneously and meeting objectives and campaign deadlines.
  • Communication skills - Successful in building strong relationships with key clients.
  • Problem solving ability -Regarded as a resourceful problem solver evident in the successful development and implementation of projects and campaigns.
  • Planning and organizing -Proven track record of effectively prioritizing multiple tasks and assignments in a fast-paced work environment to efficiently meet objectives.
  • Team player -A solid reputation as a competent team member who is always prepared to go the extra mile to achieve results.
  • Self-starter -Highly motivated with the capacity to learn quickly and take responsibility for own development.

Overview

18
18
years of professional experience

Work History

Digital Media Director

Marketing Solution Asia
06.2023 - 06.2024
  • Provided leadership and guidance to a team of media professionals, fostering growth and development within the department.
  • Monitored and analyzed campaign performance data to make informed decisions on future marketing initiatives.
  • Increased brand visibility by developing and executing comprehensive digital media strategies.
  • Managed relationship with client and acts as main point of contact between client and agency.


Managing Director

One Tango Digital
04.2021 - 05.2023
  • Develop and set objectives for day-to-day operations in a call center.
  • Oversee the effective management of technological and human resources in order to maximize productivity.
  • Prepare annual budgets and schedule expenditures in order to meet the financial objectives of the center.
  • Build and implement strategy to meet financial and quality objectives.
  • Design and implement planning activities that ensure a successful operation.
  • Develop, manage and motivate a strong, effective management team.
  • Forecast industry and business trends, and oversee the design delivery of training programs.
  • Maintain the call center quality system with continual improvement and employee involvement.
  • Nurture client relationships and uncover opportunities for additional client support.
  • Key Clients: Affordable Care Act, Medicare, Medicaid

Co-Director, Digital Marketing Department

Havas Myanmar
09.2019 - 10.2020


  • Lead the development of overall Digital Strategic Plans for clients
  • Develop new business relationships with top brands in Myanmar
  • Win new business and achieve agreed revenue and margin targets
  • Devise and execute a successful business development strategy for the department
  • Design and execute a robust digital marketing initiative to support business objectives
  • Setting strategic long and short-term departmental goals and evaluating outcomes
  • Lead, develop, and retain an engaged, high performing team and ensure high levels of productivity are maintained
  • Manage employee performance and provide mentoring by defining individual objectives and development plans that align with business goals
  • Identify and assist with recruiting and attracting the best talent
  • Key Clients: Ooredo, Ovaltine, Air Asia, Sedona Hotel, Wave Money, USAIDS, Save the Children, Chang Beer, AIA, Yoma Bank

Senior Digital Account Manager

Havas Myanmar
01.2018 - 09.2019


  • Lead the communication process with suppliers and with the client from brief to recommendations to final delivery.
  • Lead both internal and external relationships to ensure the strategy/implementation is running to schedule and staying on top of status at all times.
  • Lead frequent communication with PurePlayers and external partners to deliver against campaign KPIs.
  • Presenting clear proposals/strategy/media plans that demonstrate expertise within the digital landscape across all digital channels.
  • Perform against revenue budgets and targets.
  • Identify new opportunities within existing client portfolio, make solid digital recommendations to cross/up-sell media solutions.
  • Constantly on top of digital trends and adapting new global digital knowledge and trends on various strategies.
  • Key Clients: Ooredo Telecom, Ovaltine, Air Asia, Sedona Hotel,

Marketing Campaign Manager

P&P Interactive
02.2017 - 12.2017


  • Develop marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives including generating qualified leads.
  • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.
  • Write and edit copy for a range of promotional digital materials including online social media posts and Display banner copies.
  • Responsible for the production and sourcing of all campaign materials.
  • Deliver campaign activity presentations and regular results presentations.
  • Ensure accuracy of marketing materials.
  • Actively manage the department providing ideas and best practice synonymous with a high performance team.
  • Key Client: iFlix

Research and Insights Project Manager

Asia Pacific Digital
02.2016 - 03.2017
  • Initiate the project - check feasibility and work out budgets, and resources.
  • Carry out planning - this will include setting goals and objectives, defining roles and producing schedules and timelines in accordance with the needs of our client.
  • Manage the project - which includes coordinating the project team to keep them on track and keeping the project on budget.
  • Carry out monitoring and control activities in order to track the progress of the project.
  • Identify and manage risks to ensure delivery is on time.
  • Implement any necessary changes throughout the process.
  • Manage the client relationship on the project level.
  • Close the project - including evaluating successes and challenges to enhance learning for our next project.
  • Key Clients: Toluna, Research Now (Dynata)

Senior Campaign Manager

Global Rev Gen
06.2012 - 01.2016
  • Bring a high level of customer service to clients, publishers and sales reps, as their day-to-day contact for all campaigns.
  • Manage campaigns to ensure they are executed timely, profitable and in line with the briefs requirements.
  • Analyze underperforming campaigns and provide proactive solutions in coordination with sales reps to solve the issues.
  • Work collaboratively with campaign managers across various countries to ensure smooth and consistent workflow to deliver campaigns across various time zones.
  • Selecting the most appropriate publishers for a campaign based on thorough understanding of Brief and Channel and using campaign analysis and optimization strategies to ensure successful and timely delivery of campaigns.
  • Managing flexible campaign budgets which includes negotiation with publishers to maximize profitability and effectiveness of the campaign Identify new market trends and work with the Sales team to ensure we are taking advantage of new market developments.
  • Work with different platform and emerging technologies.
  • Key Clients: Yahoo, Navitas, Macquarie Group, Dropbox, RediATM, Fetch TV

Account Manager

Survey Sampling International
04.2010 - 06.2012


  • Responsible for developing the strategy and for the day-to-day management toward the growth of new and existing business.
  • Operate as lead point of contact all account matters.
  • Support the client and operations staff during the kickoff, delivery and wrap up phases of the market research projects to ensure client expectations are met and exceeded.
  • Maintain and expand existing client revenue through effective up- selling and cross-selling by understanding client objectives, providing research design consultation and ensuring client satisfaction.
  • Design and propose effective research projects to win client business.
  • Assist with pricing & feasibility as needed.
  • Develop account plans that map out the account opportunity and a strategy toward growth: including client meetings, content exposure, marketing efforts and meeting new contacts.
  • Actively manage assigned client relationships and achieve or exceed annual revenue targets through attainment of specific relationship growth objectives and KPIs.
  • Key Clients: Bain & Company, McKinsey and Company, Boston Consulting Group

Project Manager

Survey Sampling International
01.2007 - 04.2010


  • Coordinates and manages all internal data collection activities to client timelines and budget, including questionnaire review, programming, data collection, and tabulation.
  • Ensures project design meets client needs by providing consultation to clients concerning online research best practices.
  • Proactively communicate with clients to finalize project specifications and to provide consultative updates throughout the project life cycle
  • Maintains and manages individual project budgets in conjunction with Account Lead.
  • Key Clients: Nielsen, Kantar TNS, Synovate, Ipsos

Call Center Agent

Survey Sampling International (then Western Wats)
06.2006 - 01.2007
  • Collect customer responses, enter data accurately, code calls appropriately and correctly.
  • Manage outbound calls in a timely manner.
  • Places outbound calls to random respondents.
  • Follow communication “scripts”.
  • Meet standard quality and performance metrics for supported campaigns.
  • Understand, embrace, and achieve key performance indicators.


Education

Bachelor of Arts - Political Science

University of The Philippines Cebu

Skills

  • Microsoft office (MS Word, Excel, Power Point, Outlook)
  • Digital Platforms - Google Adwords, Google Analytics Platform, DV360, Google Tag Manager, Google Keyword Planner, Facebook Business Manager, Twitter, Linkedin, HasOffers, and other campaign management platforms

Timeline

Digital Media Director

Marketing Solution Asia
06.2023 - 06.2024

Managing Director

One Tango Digital
04.2021 - 05.2023

Co-Director, Digital Marketing Department

Havas Myanmar
09.2019 - 10.2020

Senior Digital Account Manager

Havas Myanmar
01.2018 - 09.2019

Marketing Campaign Manager

P&P Interactive
02.2017 - 12.2017

Research and Insights Project Manager

Asia Pacific Digital
02.2016 - 03.2017

Senior Campaign Manager

Global Rev Gen
06.2012 - 01.2016

Account Manager

Survey Sampling International
04.2010 - 06.2012

Project Manager

Survey Sampling International
01.2007 - 04.2010

Call Center Agent

Survey Sampling International (then Western Wats)
06.2006 - 01.2007

Bachelor of Arts - Political Science

University of The Philippines Cebu

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Hanna Garrido