HALEN MAY SANTOS
EXECUTIVE ASSISTANT
Naga, Province Of Camarines Sur
Summary
Highly organized Executive Assistant, Virtual Assistant, and Marketing Professional with 7+ years of experience supporting executives, managing business operations, and executing digital marketing strategies in remote international environments. Proven ability to streamline workflows, manage complex schedules, coordinate cross-functional teams, and support business growth through efficient systems and strategic marketing initiatives. Experienced in CRM management, project coordination, social media marketing, and executive communications.
Overview
8
8
years of professional experience
Work History
Executive Assistant
OAK AND CEDAR LLC
03.2025 - Current
- Provide high-level executive and operational support to leadership in fast-paced remote environments.
- Manage complex calendars, inboxes, and communications across multiple time zones.
- Coordinate internal and external meetings, executive briefings, and partnership introductions.
- Support business development by tracking outreach, managing CRM pipelines, and coordinating follow-ups.
- Build operational systems, SOPs, and workflow automations to improve efficiency and scalability.
- Manage cross-functional projects, track deliverables, and ensure stakeholder alignment.
- Conduct research, prepare executive reports, and support strategic initiatives including fundraising preparation and portfolio tracking.
- Handle confidential executive and personal matters with discretion.
Marketing & Social Media Coordinator
TRVLR
03.2024 - 01.2025
- Developed and executed marketing strategies to enhance brand presence across digital platforms.
- Managed social media campaigns, created engaging content, and interacted with the online community to drive brand awareness.
- Coordinated with internal teams to align marketing initiatives with company goals.
- Analyzed engagement metrics and campaign performance to improve marketing effectiveness.
- Represented the company at a travel industry conference in Auckland, expanding industry knowledge and professional connections.
General Virtual Assistant
NORTH TRAVEL
03.2024 - 01.2025
- Managed administrative and operational tasks including scheduling, document management, and client communications.
- Coordinated travel bookings, client follow-ups, and partner communications.
- Maintained organized records of contracts, invoices, and operational documents.
- Developed marketing campaigns to increase brand visibility and attract clients.
- Managed social media platforms (Facebook, Instagram, LinkedIn), creating content and engaging with audiences.
- Monitored analytics and engagement metrics to optimize social media strategies.
Executive Administrative Assistant
5 STAR MARINE LTD
08.2018 - 07.2023
- Supported company operations from its launch, contributing to growth from 1 boat to a fleet of 22 boats within five years.
- Managed bookings, customer communications, administrative tasks, and operational coordination.
- Streamlined internal processes to improve service delivery and operational efficiency.
- Assisted with social media and customer engagement initiatives.
- Worked closely with leadership to support business expansion and customer satisfaction.
- Organized and updated schedules for executives.
- Scheduled appointments promptly, ensuring optimal use of executive time while minimizing conflicts or cancellations.
Education
Bachelor of Science - Marketing Management
UNIVERSITY OF NUEVA CACERES
Naga, Province Of Camarines Sur, Philippines 04.2001 -
Skills
Administrative support
Executive support
Office management
Information confidentiality
Calendar management
Customer service
Meeting planning
Office administration
Travel coordination
Interpersonal communication
Business administration
File organization
Travel arrangements
Project management
Expense reporting
Meticulous attention to detail
Database management
Strategic planning
Travel administration
Strong problem solver
Appointment setting
Staff management
Timeline
Executive Assistant
OAK AND CEDAR LLC
03.2025 - Current
Marketing & Social Media Coordinator
TRVLR
03.2024 - 01.2025
General Virtual Assistant
NORTH TRAVEL
03.2024 - 01.2025
Executive Administrative Assistant
5 STAR MARINE LTD
08.2018 - 07.2023
Bachelor of Science - Marketing Management
UNIVERSITY OF NUEVA CACERES
04.2001 -