Gyllea Valerie Cu
Quezon City
Summary
Experienced merchandise management professional with a proven track record of developing and implementing successful merchandising strategies. Skilled at adapting to market trends and customer preferences. Strong ability to foster teamwork and excel in dynamic business environments. Expertise in inventory optimization and vendor negotiations for driving business success.
Overview
11
11
years of professional experience
Work History
SENIOR MERCHANDISE MANAGER
SUPPLIES STATION, INC.
06.2022 - Current
- Manage 3 international brands (Smiggle, Maruman, and Kokuyo) and take charge in marketing, visual display, as well as keeping inventory healthy to lessen markdowns
- Mentor junior associates and provide guidance for their professional growth
- Identify product lines that will cater to consumer taste
- Recognize merchandise assortment per store classification
- Ensure timely delivery and prevent stockouts of products
- Plan optimal display of merchandise in stores based on monthly themes
- Negotiate prices, plan and develop products with suppliers
- Research trends and introduce new items to the market
- Determine business targets for the year based on market analysis
- Set pricing and discounts based on product movement
- Define set of products to highlight for marketing implementation
CATEGORY MERCHANDISE MANAGER
SUPPLIES STATION, INC.
09.2015 - 05.2022
- Study sales, inventory, aging and other merchandise reports and determine how the category should move forward
- Collaborate with operations team to determine consumer taste and purchasing power based on area
- Recognize and allocate correct product type and quantity per store
- Compare merchandise prices against competitors
- Source vendors and coordinate with them for merchandise requirements, negotiate prices, delivery lead times and promotions
INTERN
DEPARTMENT OF FINANCE - INTERNATIONAL FINANCE GROUP
04.2014 - 05.2014
- Report daily financial news to immediate supervisor and identify key points
- Research on relevant ways to improve the country's economy
- Assist in the preparation of ASEAN Finance Ministers Seminar (AFMIS) held in the country
Education
MASTER OF BUSINESS ADMINISTRATION - Business, administration and law
De la Salle University
06.2021
BACHELOR OF SCIENCE - APPLIED ECONOMICS
De la Salle University
05.2014
Skills
- Merchandise presentation
- Merchandise allocation
- Supplier relationship management
- Product assortment
- Data-driven decision making
- Stock replenishment
- Merchandising strategies
- Pricing strategy
- Vendor negotiation
- Competitive analysis
- Trend analysis
- Seasonal planning
Languages
English
Advanced (C1)
Chinese (Mandarin)
Intermediate (B1)
Timeline
SENIOR MERCHANDISE MANAGER
SUPPLIES STATION, INC.
06.2022 - Current
CATEGORY MERCHANDISE MANAGER
SUPPLIES STATION, INC.
09.2015 - 05.2022
INTERN
DEPARTMENT OF FINANCE - INTERNATIONAL FINANCE GROUP
04.2014 - 05.2014
BACHELOR OF SCIENCE - APPLIED ECONOMICS
De la Salle University
MASTER OF BUSINESS ADMINISTRATION - Business, administration and law
De la Salle University
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