GRETCHELL MANAIG PALTAO
Virtual Assistant / Digital Marketer
Bambang Pasig City
Summary
Dynamic professional with a proven track record in virtual assistance, excelling in management of administrative tasks, client communications, and scheduling. Recognized for fostering effective collaboration and adaptability while providing seamless support in fast-paced environments. Skilled in creating and implementing targeted digital marketing strategies, leveraging data analysis and market research to optimize campaign performance. Demonstrated history of enhancing brand visibility and driving customer engagement through expertise in SEO, content marketing, and social media management.
Overview
16
16
years of professional experience
Work History
Digital Marketer
Beautytap Inc.
02.2020 - Current
- Managed social media platforms, including content planning & scheduling, engagement, and performance tracking.
- Designed and developed landing pages to enhance user experience and conversion rates.
- Maintained and updated company website, including banners, images, and blog content.
- Created custom graphics for digital and social media marketing campaigns.
- Performed basic video editing for social media and promotional content.
- Executed email marketing campaigns, including content creation and audience segmentation.
- Performed administrative tasks to support daily business operations.
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates.
Marketing Coordinator
Martin Automotive Group
04.2023 - 02.2025
- Developed and executed marketing campaigns for 19 nationwide dealerships (Kentucky, Tennessee, Ohio, California, South Carolina, and West Virginia).
- Prepare detailed compliance marketing assets for co-op marketing with partner brands (Kia, Subaru, Audi, Volkswagen, Honda, Hyundai, Ford, Nissan, Toyota, Dodge, Jeep, Chrysler, and Ram).
- Create/design digital ads based from brand offers and specials.
General Virtual Assistant
Rhiannon McDonald
02.2021 - 06.2024
- Designed and created graphic content for social media and website marketing.
- Drafted and designed email newsletters to engage and grow audience reach.
- Managed website updates and maintenance, ensuring up-to-date content and visuals.
- Developed and optimized landing pages to enhance user experience and conversions.
- Performed basic video editing for digital and social media content.
- Managed Kajabi accounts, including content uploads, course setup, and platform maintenance.
Social Content Creator
Maniac Media Group
02.2020 - 03.2022
- Develop and manage social media content calendars for Maniac Media Group’s clients.
- Schedule and engage with social media posts to boost audience interaction.
- Provide creative direction for graphic and video content, ensuring high-quality visuals.
- Oversee and maintain the members’ community site, fostering engagement and user experience.
Personal Virtual Assistant
Evolved Media / MyAdvice Publishing Inc.
03.2010 - 12.2019
- Respond to all customer service emails promptly and professionally.
- Manage and update clients' WordPress websites, including posts, images, and forms.
- Oversee social media management, including content creation and engagement.
- Conduct link building and write/edit blogs and articles.
- Generate reports and analyze performance metrics.
- Transcribe and edit video content for various platforms.
- Implement SEO strategies to enhance online visibility.
- Design and develop websites tailored to client needs.
- Perform in-depth research to support marketing and business initiatives.
Virtual Assistant
Dr. Dan Maggs / CarbDodging.com
11.2018 - 08.2019
- Conduct in-depth research to support marketing and business initiatives.
- Oversee social media management, including content scheduling and engagement.
- Generate monthly reports on website performance, social media metrics, and email analytics.
- Update website and YouTube content to ensure relevance and engagement.
- Optimize site content for SEO (off-page strategies) to improve search rankings.
- Assist in managing Upwork freelancers and coordinating their tasks.
- Support project management by tracking progress and ensuring deadlines are met.
- Perform various administrative tasks as needed to streamline operations.
Content Uploader and Social Media Content Scheduler
Virtastick
01.2018 - 08.2019
- Format and schedule blog posts on WordPress.
- Design blog and social media images.
- Plan and schedule social media content using Co-Schedule.
Project Manager / Personal Assistant
Sangria Home LLC
05.2017 - 08.2019
- Create, manage, and schedule social media content for Facebook and Instagram.
- Develop and maintain websites.
- Implement SEO strategies to improve visibility.
- Conduct research to support marketing and content initiatives.
- Edit and produce video content.
- Edit and enhance audio for podcasts.
Part Time Virtual Assistant
12 Minute Athlete
06.2014 - 06.2019
- Manage and organize emails efficiently.
- Oversee social media accounts, including content planning and engagement.
- Conduct research to support business and marketing initiatives.
- Generate reports for performance tracking and analysis.
- Update and schedule weekly workout content on the website.
- Maintain and update the website’s store with new product listings.
Social Media Manager – Project Based
Rising Media
02.2018 - 10.2018
- Craft engaging captions for Instagram posts.
- Schedule and manage Instagram content.
- Develop and maintain a social media content calendar.
Personal Assistant
Ace Chapman
05.2018 - 09.2018
- Manage and schedule dates from Seeking Arrangement.
- Screen and filter sugar baby applications.
- Respond to all direct messages on Instagram.
Virtual Assistant
Tara Walsh – The Lashpreneur
04.2017 - 04.2018
- Design social media graphics using Canva.
- Edit videos for website repurposing.
- Update the website with weekly content.
- Manage YouTube uploads, including transferring Instagram videos to YouTube.
Website Administrator - Project Based
KitchenDadsCooking.com
03.2017 - 06.2017
- Upload and update recipes from Cliff Pelloni’s YouTube channel to the website.
- Refresh and enhance web design for better user experience.
- Optimize website SEO to improve search visibility.
Virtual Assistant / Social Media Manager
Preggonista.com & BenefitWise
05.2015 - 04.2017
- Managed social media accounts (Twitter, Pinterest, Facebook, and Google+).
- Conducted research to support marketing and business needs.
- Provided administrative assistance.
- Handled email management.
Part-Time Data Entry Specialist / Article Uploader
William Scott
11.2011 - 03.2012
- Uploaded blog posts to multiple platforms.
- Published articles on various article submission websites.
- Scheduled social bookmarking posts via Onlywire.
- Submitted RSS URLs to RSS submission sites.
- Created profiles for social bookmarking, article submission, and blog submission.
Web Analyst / Categorizer (Part-Time, Home-Based)
Zvelo (formerly eSoft)
01.2010 - 03.2012
- Categorized web domains based on content and relevance.
Part-Time Virtual Assistant
SMS Central
06.2011 - 09.2011
- Transcribed meeting minutes into Word documents.
- Created help documents and tutorial videos using Camtasia.
- Developed workflow process diagrams.
Website Administrator
Product Wealth
09.2010 - 03.2011
- Maintained and updated clients' Speedlings websites.
- Designed custom headers, backgrounds, and article posts.
- Created Twitter accounts for topic-related Speedlings sites.
- Produced short promotional videos using Animoto.
- Submitted articles to EzineArticles.
- Performed SEO tasks such as social bookmarking and Web 2.0 submissions.
Content Writer
Oxymus
09.2010 - 10.2010
- Created SEO-optimized articles using targeted keywords.
KGB Special Agent (Part-Time, Home-Based)
K.G.B Makati
02.2010 - 08.2010
- Responded to SMS inquiries from customers in the U.S. and U.K.
Education
Bachelor - Elementary Education
University of Santo Tomas
España Manila01.2004
Skills
Digital content management
Content strategy and creation
WordPress site management
Content management expertise
Administrative assistance
Email and data management
Email marketing design
Newsletter content creation
Online platform creation
Skilled in website maintenance and design
Social media oversight
Content creation
Customer engagement through email
Accomplishments
- Spearheaded social media presence of ex-mafia boss turned Christian, Michael Franzese
- Achieved a podcast interview with famous pole dancer, Marion Crampe during her prime.
- Managed client's online business by myself while she was on her personal sabbatical
Timeline
Marketing Coordinator
Martin Automotive Group
04.2023 - 02.2025
General Virtual Assistant
Rhiannon McDonald
02.2021 - 06.2024
Digital Marketer
Beautytap Inc.
02.2020 - Current
Social Content Creator
Maniac Media Group
02.2020 - 03.2022
Virtual Assistant
Dr. Dan Maggs / CarbDodging.com
11.2018 - 08.2019
Personal Assistant
Ace Chapman
05.2018 - 09.2018
Social Media Manager – Project Based
Rising Media
02.2018 - 10.2018
Content Uploader and Social Media Content Scheduler
Virtastick
01.2018 - 08.2019
Project Manager / Personal Assistant
Sangria Home LLC
05.2017 - 08.2019
Virtual Assistant
Tara Walsh – The Lashpreneur
04.2017 - 04.2018
Website Administrator - Project Based
KitchenDadsCooking.com
03.2017 - 06.2017
Virtual Assistant / Social Media Manager
Preggonista.com & BenefitWise
05.2015 - 04.2017
Part Time Virtual Assistant
12 Minute Athlete
06.2014 - 06.2019
Part-Time Data Entry Specialist / Article Uploader
William Scott
11.2011 - 03.2012
Part-Time Virtual Assistant
SMS Central
06.2011 - 09.2011
Content Writer
Oxymus
09.2010 - 10.2010
Website Administrator
Product Wealth
09.2010 - 03.2011
Personal Virtual Assistant
Evolved Media / MyAdvice Publishing Inc.
03.2010 - 12.2019
KGB Special Agent (Part-Time, Home-Based)
K.G.B Makati
02.2010 - 08.2010
Web Analyst / Categorizer (Part-Time, Home-Based)
Zvelo (formerly eSoft)
01.2010 - 03.2012
Bachelor - Elementary Education
University of Santo Tomas