Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Glendale Fabricante

Cebu City, Province of Cebu

Summary

Executive leader with over a decade of experience steering high-impact functions across operations, recruitment, training, sales, marketing, and compliance. I currently head three core departments—LEAD, HIPAA Compliance, and Recruitment & Sourcing—where I oversee the end-to-end lifecycle of talent acquisition, development, and regulatory alignment. My background spans startups and corporate environments across multiple industries, giving me a sharp lens for scalability, structure, and speed. I lead from both the strategic and technical front: designing EOS-based systems, managing CRM and LMS integrations, driving funnel automation, and tracking performance across KPIs. Whether building teams or rebuilding processes, I deliver outcomes that are structured, compliant, and built to scale.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Department Head – LEAD, HIPAA & R&S

My Mountain Mover
07.2020 - Current
  • Report directly to the CEO and head three departments: LEAD, HIPAA Compliance, and Recruitment & Sourcing.
  • Oversee strategic alignment, daily operations and execution across recruitment, training, and compliance, aligning efforts for optimized pipeline performance and placement readiness
  • Drive company-level Rocks, lead L10s, resolve IDS issues, and manage quarterly Scorecard accountability under the EOS framework
  • Manage cross-department KPIs using Salesforce dashboards—tracking recruiter conversion rates, training completion, retention rate and placement data
  • Lead hiring strategy, TNA cycles, capacity forecasting, and readiness modeling based on demand planning and funnel velocity
  • Supervise department leads (LEAD Manager, R&S Manager, HIPAA Compliance Officer) with an emphasis on strategic coaching and succession
  • Architect logic-based automation flows integrating Jotform, TalentLMS, and Salesforce to streamline applicant screening and funnel routing
  • Analyze performance at each funnel stage to resolve drop-offs and refine candidate progression logic
  • Conduct organization-wide Training Needs Analysis and initiated the Handover Process that resulted in an 18% improvement in VA and client retention by end of 2024


Key Achievements:

  • Reduced average time-to-hire by over 30% through recruitment funnel restructuring and readiness modeling
  • Integrated Salesforce-based scorecards to replace fragmented tracking across sourcing and training
  • Launched LMS-based Dental Receptionist Training Course with automated module progression and fallback handling
  • Scaled training, sourcing, and compliance systems across both departments


2024 - 2025 Project & Strategic Initiatives:

  • Succession Planning: Developed internal leadership pipeline framework for LEAD and R&S departments
  • Training Revamp: Rebuilt the 5-day BCT plan and redesigned the L&D training handoff structure
  • Phase 1: Implement New L&D Handoff Process
  • Phase 2: Redo & Implement the 5-day BCT Plan
  • Phase 3: Establish VA Initial Scorecard & Data Objects
  • Phase 4: Distribute 5-day Nesting Plan
  • VA Scorecard Implementation (Carryover)
  • Salesforce Scorecard Migration
  • MoverMatch (Contributor)
  • DRTC Development of LMS-based flagship program
  • TalentLMS + Dental Track Expansion (ongoing)
  • Launch of DRTC + R&S Funnel Revamp (planned)

Sales & Marketing Consultant

Epoq
05.2022 - 05.2025

This is a consulting and side project.

  • Supported legal tech business development strategy in the UK market with digital campaign design and performance management
  • Managed LinkedIn Ads strategy, lead segmentation, and A/B testing for campaign refinement
  • Used Snov.io, Cognism, Wiza and Microsoft tools to build, clean, and verify B2B prospect lists for outbound engagement
  • Led execution of email sequences for prospecting, nurturing, and onboarding workflows
  • Provided campaign insights to optimize CPL, CTR, and post-click retention

Account Manager

N.Rich (Programmatic ABM)
08.2020 - 12.2022

This is a consulting and side project.

  • Managed high-value B2B accounts in the adtech space, focusing on programmatic and ABM-driven campaign strategies
  • Advised clients on creative optimization, segmentation, and full-funnel campaign planning
  • Delivered campaign performance reviews, managed reporting dashboards, and guided A/B testing across formats

Business Development Executive

FPT Software
03.2020 - 12.2022
  • Led B2B sales initiatives targeting enterprise clients in the APAC region for custom software solutions and IT outsourcing
  • Managed outbound lead generation campaigns, discovery calls, and client consultations
  • Developed sales playbooks, proposals, and engagement strategies in collaboration with technical solution teams
  • Contributed to account growth strategies and post-sales relationship management with Fortune 500 clients

Business Development Executive

Zylun
01.2019 - 08.2020
  • Managed client acquisition and account expansion for outsourcing solutions targeting SMBs and mid-market clients
  • Coordinated outreach campaigns and built prospect pipelines using LinkedIn, Sales Navigator, and Pipedrive
  • Worked cross-functionally with recruiters and operations to tailor service offerings and talent fit
  • Delivered presentations and proposals that converted leads into multi-month contracts

Business Development Executive

Assensio
04.2018 - 08.2019
  • Prospected and engaged executive-level clients to promote creative staffing and offshore team solutions
  • Led outbound campaigns using HubSpot, Mailchimp, and Lemlist
  • Supported sales funnel performance reporting and CRM hygiene
  • Developed targeted pitch decks aligned with client industry needs

Sales Coach Supervisor

Telstra Powered By Teletech
08.2013 - 08.2017
  • Supervised and coached high-performing sales teams for Telstra, Australia’s largest telecom provider
  • Delivered coaching frameworks and performance improvement plans for inside sales and customer retention teams
  • Conducted sales training workshops and agent calibration sessions to improve conversion and call handling
  • Collaborated with quality assurance and operations to align targets and maintain service standards

Senior Publishing Consultant

Author Solutions
04.2011 - 08.2013
  • Consulted aspiring authors through the publishing process, from manuscript submission to print and distribution
  • Maintained top-tier sales performance in high-volume inbound and upselling environment
  • Facilitated personalized publishing plans tailored to author goals and content genre
  • Coordinated with design, editorial, and fulfillment teams to meet publishing timelines and quality standards

Education

Bachelor of Science - Tourism

University of San Jose - Recoletos
Cebu City, Province Of Cebu, Philippines
03-2009

Skills

  • Strategic Operations Leadership
  • Project Management & Execution
  • EOS / Traction Framework
  • Performance Management
  • Talent Acquisition
  • Sales & Marketing Operations
  • Compliance Oversight (HIPAA)
  • Remote Team Management
  • Training Development & TNA
  • CRM / LMS Management
  • Performance Analytics & KPI Systems

Certification

  • HIPAA
  • Google Ads

Timeline

Sales & Marketing Consultant

Epoq
05.2022 - 05.2025

Account Manager

N.Rich (Programmatic ABM)
08.2020 - 12.2022

Department Head – LEAD, HIPAA & R&S

My Mountain Mover
07.2020 - Current

Business Development Executive

FPT Software
03.2020 - 12.2022

Business Development Executive

Zylun
01.2019 - 08.2020

Business Development Executive

Assensio
04.2018 - 08.2019

Sales Coach Supervisor

Telstra Powered By Teletech
08.2013 - 08.2017

Senior Publishing Consultant

Author Solutions
04.2011 - 08.2013

Bachelor of Science - Tourism

University of San Jose - Recoletos
Glendale Fabricante