Gisselle Manarin
Balanga City
Summary
Data-driven SEO with more than 5 years of experience. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Content Coordinator
Kanopy | Overdrive
02.2021 - Current
- In charge of fact-checking, copyediting, and organizing metadata received from internal and third-party sources in adherence with Kanopy's style guide
- Editing and uploading of artworks for published titles/films
- Checking and bundling of assets.
SEO Specialist
Kore Media
01.2021 - Current
- Increased organic website traffic and improved search engine rankings for Kore Media's clients through strategic SEO implementation
- Conducted in-depth keyword research to identify target audience and optimize website content
- Developed and executed SEO-driven content strategies, including blog posts, articles, and landing pages, aligned with client goals
- Performed technical SEO audits to ensure website health, crawlability, and mobile-friendliness
- Built high-quality backlinks through effective link-building strategies to enhance website authority
- Utilized SEO analytics tools (GA4, Google Search Console, SEMrush) to monitor website traffic, analyze performance metrics, and identify areas for optimization
- Stayed current with the latest SEO trends and algorithm updates to maintain best practices for client websites.
SEO Specialist
51Blocks (SEO Agency)
09.2020 - 02.2021
- Onpage optimization: Checking Keyword in URL for Page, Checking Length of URL, Checking and Fixing Keyword at the Beginning of Meta Title Tag, Checking and Fixing Keyword in Meta Description, Checking and Fixing Page Title in H1 Tags, Checking and Fixing Subheading H2 Tags, Checking and Fixing Keyword in the First 50-100 Words of Content, Checking Outbound Links to Authority Websites, Checking Inbound Links to Relevant Pages, Making Sure Links are Active and Working, Optimizing Image ALT Tags, Checking Mobile Responsiveness, Checking Site Speed, Checking for Duplicate H-tags, Content Calendar Creation (90 day roadmap)
- Technical SEO: Content Audit, Creating and Implementing Schema Markup, Backlink Profile Audit, Spot Check Audits, Rich Snippet Audit, Site Speed Audit, Confirm All Pages Running the Same Type (analytics.js), Full backlink export Ahrefs, Fixing Technical Errors from Spot Checks and Audits, HTTPS Testing and Audit
- Competitor Analysis: Finding Top 3-5 Competitors in Organic SERPS, Reviewing Top Linking Pages in Ahrefs, Reviewing Best Quality Links in Ahrefs, Reviewing Top Competitor On-Page Content, Creating List of Top-quality Links for Duplication, Local Competition Research
- Local SEO: Optimizing Google My Business and citations, Local Keyword Research Matrix, Checking Areas Served Page, Writing Google My Business Calendar for Weekly Post, Local Maps Ranking Analysis, Citation NAP Analysis & Audit.
Head SEO Specialist
Smart Virtual Assistant
08.2020 - 01.2021
- Responsible for Strategizing Client Website Optimizations, Onpage Optimization, Site Audit, Offpage Optimization (GMB optimization and weekly posting, Link building, and Prospecting), Technical Audit, Optimizing website for local SEO, Schema Markup creation, Managing different client websites and projects, Keyword Research, Competitive Research, Google Analytics Data Analysis and Reporting, PPC Management (Ad copy creation, keyword research, bid adjustment, bid management).
WordPress Builder/SEO/VA
Laura H HR
08.2020 - 12.2020
- Setup and developed website (https://laurah.us/), Optimize website, Ad hoc tasks, Completed administrative tasks by performing business correspondence, transcription, and data entry.
SEO Associate
Fitsmallbusiness.com
08.2018 - 08.2020
- Conduct on-page reviews and publish 50+ articles per week, Perform Off-page and Onpage SEO, Assist SEO Manager with the website optimization process, Assist General Manager with SEO audits, Support the Reviews division with scrum tasks, Recommended changes to website architecture, content and links to improve SEO positions for target keywords, Collaborated with the WordPress and Content Marketing team to investigate critical SEO-related issues and provided impactful solutions, Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic, Researched and analyzed competitor websites and advertising links to gain insight into new strategies, Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns, Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
Virtual Assistant/Customer Service Representative
TradeCurb
12.2017 - 02.2018
- Manage Amazon Seller Central (updating stocks, creating promos, and responding to customers), Product evaluation, Edit and upload product images, Social Media Management, Listened to customer needs and desires to identify and recommend optimal products, Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages, Maintained up-to-date knowledge of store sales, payment policies, and security standards.
Virtual Assistant
Devoted Doggy LLC
05.2017 - 10.2017
- Scheduled posts for Facebook, Instagram, and Pinterest using Hootsuite, Searched products in Jungle Scout, Wrote contents for some products, Data entry and note-taking, Completed administrative tasks by performing business correspondence, transcription, and data entry, Analyzed and compiled data to prepare comprehensive reports for management, Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Virtual Assistant / Writer
Martha's Flowers and Gifts
10.2016 - 04.2017
- Wrote articles for all states and big/popular cities in the U.S., Build directory (search schools, hospitals, retirement homes, funeral homes in each city), Send email newsletters, Searched for Leads.
Head Researcher
KBM Marketing
10.2015 - 09.2016
- Searched for profitable products on the web for Amazon stores using reliable sources, Updating Inventory, Process customer orders in Amazon Seller Central, Conducted weekly team meetings.
Virtual Assistant/ PPC Campaign Manager
Right On Media Group
01.2013 - 02.2015
- In charge of daily PPC campaign monitoring, keyword research, setting up of campaigns using CPVLabs and 50onRed, Creating campaign reports, monitoring financial sites, Searching for popular eBooks, uploading eBooks to Google Play and iBooks.
Home-based Academic Writer
JCT Enterprises
11.2012 - 01.2013
- Write articles for clients from different countries.
Search Engine Optimization Specialist (SEO)
SOTI
11.2011 - 09.2012
- My tasks include writing and rewriting articles, finding a profitable niche, keyword research, account creation on social networking sites, forum posting, and link building.
Researcher/Data Entry Specialist
Hotels Combined
07.2011 - 10.2011
- Searched the web for 'valid cities' (known or popular cities or towns in specific countries) with administrative boundaries, Searched the web for maps with highlighted boundaries, Modify the correct city boundary and city center on the company's web portal.
Virtual Assistant
Sol Media
08.2010 - 11.2010
- Conducted updates on the Website, Conduct web research, Performed SEO, particularly link building as well as making sure that each keyword on images has proper anchor text, Sending email proposals to the webmaster for link inclusion, Created documents using Microsoft Word and Microsoft Excel.
Customer Service Representative (Chat Support)
kgb-PH
09.2008 - 02.2009
- Provide concise, accurate, and helpful information to customers, Make an immediate response to customers while meeting their expectations, Work closely with co-workers and team leaders to ensure that the quality of service we provide is met, Perform quick research and gather information from reliable sources on the web.
Education
Bachelor's Degree in Computer Science - Computer Science
STI College Balanga City
03.2007
Skills
- Proficient in applications including but not limited to Trello, Mondaycom, Slack, G Suite, and MS Office
- Fluent in oral and written English
- Speed Typing (type 50 words per minute)
- Proficient in handling and managing PPC campaigns (bid adjustment, campaign monitoring, setting up campaigns, creating ad copy)
- Keyword Research using Google Keyword Planner, Ahrefs, or Market Samurai (Finding target keywords with high search volume and less competition)
- Link building: backlink prospecting, lead generation (sourcing for prospect's contact emails), email outreach
- Backlink Analysis
- Building Schema Markup for the Homepage and blog posts
- Competitive research and analysis
- On-page audit and optimization
- Optimizing Meta tags such as the meta titles and description
- Content optimization
- Google Analytics Data Analysis and Reporting
- Image and video compression for better core web vital
- Optimizing Google My Business
- Tech audit (page speed, 404 errors, redirects using Screaming Frog, GTMetrix, MOZ, Ahrefs, Google Rich Results Test)
- Proficient in different types of research (web research, keyword research, link prospecting, product research, lead generation/sourcing for contact emails for link building projects)
- Senior Management/Admin Support
- Adept at scheduling meetings, preparing agendas, and following up on action items
- Possess strong quantitative problem-solving and prioritization skills
- Experience in providing administrative support to webmasters and managers
- Proficient in conducting email outreach using a CRM tool (Insightly)
- Knowledgeable in HTML and WordPress
- Well versed in conducting quality assurance for articles, making sure they follow the editorial and SEO guidelines
- Proficient in handling and managing Social Media Sites using Hootsuite, Loomly and Buffer
- Knowledgeable in Social Media SEO
- Proficient in publishing articles in WordPress, Wix, and Squarespace
- Able to develop a WordPress website using Elementor plugin
- Capable of managing different projects with different deadlines
- Proficient in handling customer service
- Proficient in data entry
- Basic image editing using Canva, GIMP, and Fotor
- EBook publishing for iBooks and Google Play Books
- Searching and sourcing products online for Amazon
- Ability to function in Amazon Seller Central
- Inventory Management
- Administrative Experience
- Keyword Research
- Web Analytics
- CMS management
- Internal Communications
- Proofreading abilities
- Content scheduling
- Google Analytics
- Cultural Awareness
- Social media knowledge
- Online research
- Content Management
- Content Curation
- Video Editing
- SEO proficiency
- Data Analysis
- Keyword analysis
- Content Strategy
- Content Marketing
- KPI reporting
- Marketing support
- Business Needs Analysis
- SEO Strategies
- Problem-solving abilities
- Time Management
- SEM best practices
- Data Entry
- Attention to Detail
Certification
- Advanced Google Analytics, 07/2020
- Competitive Analysis and Keyword Research Test - SEMRush Academy, 08/2020
- SEO For Social Media - Linkedin Learning, Present
Languages
English
Bilingual or Proficient (C2)
Personal Information
- Citizenship: Filipino
- Title: SEO Specialist w/ 5+ Years of Experience
Timeline
Content Coordinator
Kanopy | Overdrive
02.2021 - Current
SEO Specialist
Kore Media
01.2021 - Current
SEO Specialist
51Blocks (SEO Agency)
09.2020 - 02.2021
Head SEO Specialist
Smart Virtual Assistant
08.2020 - 01.2021
WordPress Builder/SEO/VA
Laura H HR
08.2020 - 12.2020
SEO Associate
Fitsmallbusiness.com
08.2018 - 08.2020
Virtual Assistant/Customer Service Representative
TradeCurb
12.2017 - 02.2018
Virtual Assistant
Devoted Doggy LLC
05.2017 - 10.2017
Virtual Assistant / Writer
Martha's Flowers and Gifts
10.2016 - 04.2017
Head Researcher
KBM Marketing
10.2015 - 09.2016
Virtual Assistant/ PPC Campaign Manager
Right On Media Group
01.2013 - 02.2015
Home-based Academic Writer
JCT Enterprises
11.2012 - 01.2013
Search Engine Optimization Specialist (SEO)
SOTI
11.2011 - 09.2012
Researcher/Data Entry Specialist
Hotels Combined
07.2011 - 10.2011
Virtual Assistant
Sol Media
08.2010 - 11.2010
Customer Service Representative (Chat Support)
kgb-PH
09.2008 - 02.2009
Bachelor's Degree in Computer Science - Computer Science
STI College Balanga City
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