Gian Carlo Jacobo Enriquez

Responsibility 1: Customer Management

• Develop customer-specific business plans that support and are aligned to customer marketing strategies.
• Execute business plans to deliver sales results, including maximized volume potential, increased merchandising effectiveness, growth of product portfolio, and category share.
• Create, establish and/or manage customer-specific scorecards to monitor sales progress and identify sales gaps.
• Monitor key metrics to track progress and adjust plan as needed to deliver results.
• Manage trade spend to stay within budget and maximize ROI. Ensure internal/external alignment, while growing and maintaining relationships with key stakeholders.
• Joint forecasting of monthly sales by brand, pack, and SKUs.
• Lead annual business planning process (World Class Customer Engagement)
• Achievement of customer P&L targets.
• Establish customer wiring plan across all levels and functions, and ensures execution.
• Influence across organization to ensure full alignment to customer/company business plan and drive long-term business objectives.
• Serve as “voice of customer” to company in order to address customer needs and accomplish goals and objectives, including launch of new items and optimal 4P execution.

Responsibility 2: Selling with Insights

• Create impactful and insights-based presentations in order to translate sales objectives into customer strategy and business plans around distribution, merchandising, promotion and planogram placement.
• Leverage business analytics to influence customer and company decision-making at top-to-top levels.

Responsibility 3: Coaching and Team Development

• May be assigned direct reports and is accountable for talent management and development of team members.
• Provide input into development of key account managers in areas of customer management, sales & distribution, and in-store merchandising.

Responsibility 4: AR Management

• Regularly reconcile payments and update promotional plans to remain within budget.

Responsibility 5: Special Projects

• Other job-related duties and responsibilities as may be assigned from time to time.

• Develop, lead, monitor, and coordinate with all concerned functional groups business plans and programs of key customers within approved S&D strategies and implementing guidelines with objective of achieving sales volume and revenue targets
• Manage 7-Eleven as national key account which comprise about 40% of total Modern Trade’s volume
• Lead a team of key account managers in areas of account development & management, trade execution, and financial resource & cost management.
• Manage monthly appropriation and disbursement of A&M budget and Marketing Support Fund.