GHELYN BANICO
Mandaluyong City, Metro Manila
Summary
At EC&L Media Marketing OPC, I spearheaded initiatives that significantly enhanced brand engagement and audience growth, leveraging my expertise in content creation and influencer marketing. My ability to foster strong community connections and implement effective brand strategies led to measurable improvements in customer engagement and website traffic, underpinned by a collaborative approach and exceptional organizational skills.
Overview
5
5
years of professional experience
Work History
EC&L Media Marketing OPC
09.2019 - Current
- Nurtured online communities through active engagement, timely responses, and promotion of user-generated content.
- Recognized employee contributions through the development of a consistent recognition program, leading to increased job satisfaction and team retention.
- Established measurable objectives and key performance indicators to track success over time.
- Developed strong relationships with influencers to expand brand reach and drive user-generated content.
- Improved customer engagement through the creation of targeted content and campaigns on various platforms.
- Enhanced audience growth by conducting regular audits of competitor strategies and adjusting tactics accordingly.
- Elevated website traffic by strategically integrating SEO techniques into social media content planning.
- Created and managed social media campaigns to increase brand engagement.
Education
Bachelor of Science - Computer Engineering
Makati Science Technological Institute of The Phil
Mesa, 4410 Erl Bldg, Old Sta. Mesa St, Sampaloc, 07-2025
Skills
- Content scheduling
- Audience engagement
- Brand strategy
- Localization strategy
- Event promotion
- Influencer marketing
- Mobile marketing
- Social listening
- Hashtag research
- Social media and promotions
- Teamwork
- Problem-solving
- Time management
- Attention to detail
- Organizational skills
- Multitasking
- Active listening
- Content creation
I like to edit pictures and videos
I have Capcut Filmora and I love editing, especially when you can make money, you can also use those skills in studying when there is a need for reposting or something else.
Timeline
EC&L Media Marketing OPC
09.2019 - Current
Bachelor of Science - Computer Engineering
Makati Science Technological Institute of The Phil
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