Gerald Padilla Eclavea
QUEZON - CITY OF TAYABAS
Summary
Experienced leader with strong background in design, retail concept and execution, guiding teams, managing complex projects. Results-driven visual merchandising professional with extensive experience in creating compelling in-store displays and improving customer experience.
Overview
14
14
years of professional experience
Work History
Senior Display Manager
Surplus Marketing Corp
Mall Of Asia Complex, Diokno Blvd, Pasay City
08.2019 - Current
- Implemented seasonal display changes to maintain fresh store appearance with coordination with suppliers to ensure timely delivery of display materials.
- Trained staff on maintaining display standards for consistent customer experience.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Enhanced store visual appeal by designing and implementing creative merchandising displays.
- Established open lines of communication with store personnel regarding any changes made in the visual merchandising plan, ensuring smooth transitions.
- Maintained up-to-date knowledge of visual merchandising trends and technologies, applying best practices to display execution.
- Conducted regular store audits to ensure compliance with visual standards and implemented corrective actions when necessary.
- Developed visual merchandising plans and strategies to promote store offerings.
Assistant Visual Merchandising Manager
Homes R Us
Dubai, UAE
06.2016 - 06.2019
- Create in-store window, lifestyle display and hot-spot display of each department
- Work and coordinate with store managers, various team and department to develop in store merchandise presentations
- Provide solution to store’s specific visual and merchandising challenges and floor movement
- Plan and execute overall store lay out and merchandising standards to improve brand image and increase sales
- Assign to support and lead visual team in UAE; Abu Dhabi, Dubai, Al Ain , RAK and Sharjah
- Support and work company expansions and renovations of Oman and Qatar
- Achieved “Employee of the Year2017”
Visual Merchandising Manager
Crate and Barrel
SM Mega Fashion Hall, Megamall Mandaluyong City
09.2014 - 12.2015
- Managed merchandising standards and maintained consistency across distribution channels.
- Enhanced store visual appeal by designing and implementing creative merchandising displays.
- Managed inventory levels for optimal product assortment, ensuring a diverse and appealing store presentation.
- Established open lines of communication with store personnel regarding any changes made in the visual merchandising plan, ensuring smooth transitions.
- Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets.
- Analyzed customer feedback and sales data to adjust visual merchandising strategies for optimal performance.
Store Supervisor
Blackball
Singapore
04.2013 - 04.2014
- Supervised daily operations by directing customer service, inventory and sales operations.
- Oversaw cash handling procedures to ensure accuracy and prevent losses.
- Conducted inventory analysis to determine optimal stock levels.
- Supervised daily store activities to ensure smooth operations, proper staffing levels, and adequate inventory control.
- Supervised store activities to meet sales targets and quality standards.
Pastry Cook Artist
Galaxy Macau
Cotai City, Macau
05.2011 - 07.2012
- Demonstrated attention to detail in crafting intricate pastry designs, resulting in excellent presentation and visual appeal for customers.
- Adapted quickly to new techniques and equipment, increasing overall productivity within the kitchen team.
- Created new dessert items for seasonal and special events.
- Maintained cleanliness and proper food safety standards, ensuring a safe working environment for all staff members.
Store Manager
Folded & Hung
Lucena City, Quezon, Philippines
08.2010 - 02.2011
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
Education
Visual Merchandising - Fashion
University of Arts London - Central Saint Martin
London, England10-2012
Bachelor of Science - Hotel And Restaurant Management
St Anne College Lucena Inc.
Lucena City04-2010
Skills
- Visual merchandising
- Product displays
- Store layout planning
- Project management
- Team leadership
- Retail operations
- Trend analysis
Timeline
Senior Display Manager
Surplus Marketing Corp
08.2019 - Current
Assistant Visual Merchandising Manager
Homes R Us
06.2016 - 06.2019
Visual Merchandising Manager
Crate and Barrel
09.2014 - 12.2015
Store Supervisor
Blackball
04.2013 - 04.2014
Pastry Cook Artist
Galaxy Macau
05.2011 - 07.2012
Store Manager
Folded & Hung
08.2010 - 02.2011
Visual Merchandising - Fashion
University of Arts London - Central Saint Martin
Bachelor of Science - Hotel And Restaurant Management
St Anne College Lucena Inc.