GEFRELYN F. CORPUZ

E-commerce Catalog & Marketplace Specialist

• Managed multi-channel retail operations across major platforms including Amazon (Vendor Central & Seller Central), Walmart Marketplace, Wayfair, Home Depot, Lowe’s, Overstock, Bed Bath & Beyond, Shopify, and eBay.
• Led end-to-end catalog management, ensuring consistent, high-quality product data across all channels.
• Created and maintained optimized product listings, including titles, descriptions, bullet points, and technical specifications, improving search visibility and conversion rates.
• Utilized bulk upload tools and platform-specific templates to efficiently manage and update large product catalogs at scale.
• Conducted regular catalog audits, analyzing data to identify errors, inconsistencies, and suppressed listings; implemented corrective actions to maintain catalog health.
• Performed item enrichment, enhancing product content with accurate and compelling information while resolving listing issues and submitting platform tickets when necessary.
• Monitored and maintained inventory levels, ensuring stock accuracy and minimizing overselling or stockouts.
• Developed promotion and coupon calculators to support pricing strategies, discount planning, and margin optimization.
• Generated and analyzed sales reports, providing insights on product performance, trends, and revenue opportunities.
• Collaborated with buyers by creating purchase orders (POs) and preparing supporting documentation for procurement processes.
• Identified high-potential SKUs for advertising campaigns, aligning product selection with sales data and market demand.

Marketing Executive

• Securing partnerships with major mall operators, successfully placing digital advertising assets (Mall Directory Machines) across high-traffic commercial centers in the Philippines.
• Built and managed key relationships with leading retail groups including Ayala Malls (e.g., Ayala Malls Manila Bay, Alabang Town Center), Market! Market!, Robinsons Malls, and Festival Mall, along with various independent commercial establishments.
• Drove business development efforts by identifying and onboarding new mall partners, effectively saturating key locations to maximize brand presence and consumer reach.
• Negotiated partnership agreements, ensuring mutually beneficial terms and long-term collaboration opportunities with mall operators and stakeholders.
• Developed and executed location-based marketing strategies to increase visibility, foot traffic engagement, and advertiser value through strategic placement of directory machines.
• Coordinated with internal and external teams to oversee installation, branding, and operational readiness of advertising units across multiple sites.
• Monitored performance and utilization of advertising placements, providing insights to optimize positioning and improve ROI for both the company and its partners.
• Acted as the primary point of contact for mall partners, maintaining strong relationships and ensuring consistent service delivery and issue resolution.

Branding & Event Coordinator

• Managed brand presence across social media platforms, creating and publishing daily content including news updates, announcements, and recruitment campaigns to maintain audience engagement and brand visibility.
• Developed and executed employer branding strategies, positioning the company as an attractive workplace through consistent messaging, hiring announcements, and targeted content.
• Planned and executed job hiring events, handling end-to-end coordination from concept to completion.
• Secured necessary permits and coordinated with local authorities and venue partners to ensure full compliance and smooth event execution.
• Collaborated with internal teams (HR, marketing, operations) to align event objectives with recruitment goals and brand strategy.
• Oversaw event logistics including venue setup, branding materials, schedules, and on-site coordination to deliver seamless attendee experiences.
• Promoted events through digital channels, increasing attendance and candidate engagement through strategic pre-event and post-event campaigns.
• Managed on-ground execution during events, acting as the point of contact for vendors, partners, and participants.
• Tracked and evaluated event and campaign performance, using insights to improve future branding and recruitment initiatives.

Property Administrative Assistant

• Provided administrative support for property management operations, ensuring efficient coordination of daily activities and documentation.
• Maintained and updated spreadsheets for property listings, tenant information, lease tracking, and payment records with a high level of accuracy.
• Organized and managed filing systems in accordance with ISO guidelines, ensuring all property documents, contracts, and records were structured, compliant, and easily accessible.
• Performed detailed data entry and record keeping for property portfolios, including tenant data, maintenance logs, and transaction records.
• Scheduled and coordinated appointments for property viewings, inspections, and client meetings, optimizing calendars and ensuring smooth communication.
• Managed email correspondence, handling tenant and client inquiries, coordinating with property managers, and ensuring timely responses and follow-ups.
• Assisted in preparing and organizing leasing documents, reports, and other administrative requirements related to property operations.
• Supported day-to-day office functions, contributing to improved efficiency, organization, and workflow within the property management team.
• Maintained confidentiality and accuracy when handling sensitive client and property information.