GAVRIEL CRUZ
CREATIVE MARKETING
MANILA
Summary
Results-driven Creative Executive offering 6 years of progressive Music industry experience. Exceptional relationship-builder and team developer with remarkable oral and written communication skills. Innovative, imaginative and ingenious at developing novel and highly effective strategies for strengthening market position. Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Creative Executive
Warner Music Philippines Inc.
Manila, Metro Manila, Philippines
06.2022 - Current
- Spearheaded rebranding efforts, resulting in increased customer recognition and loyalty.
- Evaluated vendor proposals for outsourced design services, ensuring cost-effective solutions without sacrificing quality or innovation.
- Managed creative strategy development and deployment through the Warner Music Philippines Social Media Channels
- Presented creative concepts to stakeholders, securing buy-in for ambitious initiatives.
- Cultivated strong relationships with fan communities through regular communication and collaboration, resulting in increased trust and client satisfaction.
- Collaborated with external agencies to produce high-quality content for various platforms.
- Developed innovative digital marketing campaigns that drove brand awareness and engagement.
- Developed high-impact creative trailers and promotional content for marketing campaigns from concept to completion.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
Multimedia Specialist
Universal Music Philippines
Manila, Metro Manila, Philippines
09.2018 - 11.2020
- Used Premiere Pro, Adobe Illustrator and Photoshop to create design ideas.
- Assisted with post-production of video archives by scrubbing, cataloging and organizing clips.
- Collaborated with 4 person team to construct interactive presentations and analyze processes, events and services.
- Provided clients with print and online advertising solutions for brand awareness, promotional product sales and special events.
- Produced attention-grabbing promotional videos that showcased product features while driving sales growth for the artist repertoire
- Consistently met tight deadlines by efficiently prioritizing tasks and managing resources effectively.
- Managed digital archives to maintain organized file management system of images and video clips.
Education
Bachelor of Arts - Multimedia Arts
De La Salle College of Saint Benilde
Manila, Metro Manila, Philippines 04.2001 -
Skills
Strategic Thinking
Social Media Strategy
Relationship Management
Public speaking abilities
Strategic Planning
Innovative Mindset
Creative Direction
Creative team leadership
Media industry expertise
Content Strategy
Project Management
Timeline
Creative Executive
Warner Music Philippines Inc.
06.2022 - Current
Multimedia Specialist
Universal Music Philippines
09.2018 - 11.2020
Bachelor of Arts - Multimedia Arts
De La Salle College of Saint Benilde
04.2001 -