Galyn Kay Baliguas
Advertising Operations Head / Executive Assistant
Argao, Province Of Cebu
Summary
Accomplished Advertising Operations Manager with a proven track record at Wise Bread, enhancing operational efficiency and client satisfaction through expert advertising operations management and data-driven decision-making. Skilled in project management and adept at fostering team collaboration, have significantly streamlined ad operations, ensuring compliance and driving successful cross-channel marketing strategies.
Results-oriented and accomplished advertising professional with solid understanding of the credit card industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.
Overview
9
9
years of professional experience
Work History
Advertising Operations Manager
Wise Bread
California, United States (Remote)
09.2020 - Current
- Managed multiple advertising campaigns, ensuring timely delivery and accurate reporting.
- Leads project teams, designs, and manages all activities throughout the entire project lifecycle (initiation, planning, execution/ controlling, closure)
- Establishes, communicates and continually manages project expectations with team members and project stakeholders.
- Works closely with the founders and stakeholder, data team and media buyers
- Manages project methodologies incorporating standards, processes, documentation and reporting which fits the project and puts emphasis on the quality of decision making and timely delivery of the project.
- Mentored junior staff members, fostering their professional growth and enhancing the overall effectiveness of the team.
- Ensured compliance with industry regulations and company policies throughout all aspects of advertising operations management.
- Collaborated with cross-functional teams to align on goals and strategies, driving seamless execution of campaigns.
- Streamlined advertising operations by implementing efficient workflows and optimizing team communication.
- Refined internal processes to better align with industry best practices, resulting in enhanced operational efficiency.
- Conducted competitive analysis research to stay informed about competitor offerings and strategized accordingly.
Digital Marketing Account Associate
3q Digital
Cebu City, Province Of Cebu
02.2020 - 02.2021
- Increased client satisfaction by effectively managing and resolving account issues.
- Answered US counterparts emails, chats and calls to respond to questions, provide details, and resolve concerns.
- Managed multiple client accounts, maintaining a high level of organization and attention to detail.
- Maximized client retention by maintaining open lines of communication and addressing concerns promptly.
- Managed a diverse portfolio of accounts, adapting strategies to meet unique client needs and objectives.
- Collaborated with cross-functional teams to ensure successful project completion and timely delivery of client deliverables.
- Deployed meticulous organization skills by assisting in coordination of client deliverables.
- Conducted competitive analysis research to stay informed about competitor offerings and strategized accordingly.
- Streamlined account management processes for improved efficiency and accuracy.
Senior Specialist, Media and AdOps /Account Manager
ExDigita Inc.
Cebu City, Province Of Cebu
04.2017 - 12.2019
- Managed different clients
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Design and develop metrics, reports and analysis to help client make
decision to their campaigns - Maintain and updates daily reporting sheets for various platforms
- Examine reports to locate and resolve errors.
- Assemble and analyze data for business reports, make sure data
and calculations are accurate. - Execute the campaign changes based on the member's analysis
- QA campaigns set up and creatives trafficked
- Keyword Research
- Competitive Research
- Do other special tasks requested by the client
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Advertising Operations Staff
ExDigita Inc
Cebu City, Province Of Cebu
04.2015 - 03.2017
- Manage online advertising campaigns for multiple clients, including
direct advertisers, digital agencies, and trading desks. - Work remotely managing campaigns for clients in US, Canada, and
Asia - Manage entire campaign management process from set-up to
optimization - Set-up new campaigns
- Upload display and video ads in Google Ads Platform
- QA activated and deactivated ads to make sure that the one's
running are correct - Optimized campaigns based on performance
- Make sure campaign budget is on track
- Weekly and Monthly Reports for the client
- Communicate with the platform Reps to make sure that the ads
are approved on time
Education
Bachelor of Science - Information And Communication Technology
Cebu Technological University - Argao Campus
Argao, Cebu 04.2001 -
Skills
Timeline
Advertising Operations Manager
Wise Bread
09.2020 - Current
Digital Marketing Account Associate
3q Digital
02.2020 - 02.2021
Senior Specialist, Media and AdOps /Account Manager
ExDigita Inc.
04.2017 - 12.2019
Advertising Operations Staff
ExDigita Inc
04.2015 - 03.2017
Bachelor of Science - Information And Communication Technology
Cebu Technological University - Argao Campus
04.2001 -